If you want to improve your website’s ranking, link building is an essential part of the puzzle. But finding a place to start is not always simple. Luckily, we’ve got some secrets to share that will help you get on the path to success. Keep reading to learn more about the importance of link-building for SEO success and how it can help your website rank higher on search engine results pages.

Link building is an important tool to boost your website rankings. Links from high-quality websites will benefit your website and improve your search engine rankings as well. The importance of link building for SEO success cannot be emphasized enough. It is crucial to incorporate links in your SEO strategy. The quality of backlinks is more important than quantity. A good-quality link will give your website a boost over multiple low-quality links.

Web Content Writing

1. Quality Over Quantity

“Quality over quantity” – this adage couldn’t be more true when it comes to link building for SEO. One of the most crucial elements of SEO is link building, but it’s also one of the most challenging and time-consuming tasks. Many agencies and businesses cut corners by taking shortcuts and buying low-quality links. But in the end, those low-quality links do more harm than good. It is crucial to understand the importance of link building for SEO success. Google is getting better day by day at identifying them, and they can even lead to penalties.

So what’s the solution? It’s simple: Focus on quality over quantity. Build fewer but better links. Create relevant high-quality links from credible websites to help you boost your online presence. Thus, the importance of link building for SEO success cannot be emphasised enough to get ahead in your business. Use links that will actually help improve your search engine rankings. Read our blog on TOP 8 FREE LINK BUILDING SOURCES FOR SEO EXECUTIVES to know about free link-building resources to boost your website traffic.

Search and Include Keywords

2. Diversify your link sources

When it comes to link building for SEO, it’s important to diversify your sources. That means not relying on just one or two sites for your links. A good mix of link sources can help you build authority and improve your search engine rankings. But where should you get your links from? Here are some ideas:

  • Get links from other websites in your industry. These can be websites you partner with or are simply high-authority websites.
  • Reach out to bloggers and influencers in your industry and ask them to link to your website in exchange for a well-researched blog post. This is a great way to get high-quality links. Read our blog on 6 REASONS WHY YOU SHOULD INVEST IN BLOGGER OUTREACH FOR SEO to learn about the importance of bloggers for SEO.
  • Use social media to build links. Share your content on social media sites, and make sure to include links back to your website.
  • Use a free backlink checker to determine where your competition is getting their links from. Then, copy their strategy to secure links from a wide variety of sources. It is very well said that content is the most important tool when it comes to link building for SEO. It is crucial to understand the importance of link building for SEO success in order to make your website get more traffic. You must create compelling content to build links that will help your website rank higher in search engines. Luckily, there are a few tried and tested methods for creating content that people will want to link to.
  • Make sure your content is well-written and informative. Nobody wants to link to a poorly written article full of typos. Read our blog on 7 EASY TIPS FOR EFFECTIVE CONTENT WRITING to write professional content effectively.
  • Focus on creating original content. If you can be the first to cover a topic or offer a unique perspective, people will be more likely to link to you.
  • Look for ways to help other people. If you can create a resource that offers value to others, they’ll be willing to link back to your website. As always, there are no guarantees regarding SEO and search engine rankings.
  • Finally, don’t forget about promoting your content once it’s published. The more it is seen, the more likely it is to garner recognition and links.

How to check if links are dofollow or nofollow?

3. Optimise Your Anchor Text

Anchor text is one of the most important elements of on-page SEO. It tells search engines what your page is about and helps them understand your content’s intent. However, optimising your anchor text can be a bit of a balancing act. Use too much keyword-rich anchor text, and you could be accused of keyword stuffing, which will hurt your rankings. To understand the importance of link building for SEO success, you must implement the points mentioned in this blog. Use too little, and you won’t be giving search engines the information they need to index your pages correctly. Here are some tips from a leading SEO agency:

  • Use a variety of anchor texts. Don’t just use your keywords repeatedly; club your keywords with brand names, generic phrases, and even naked URLs (just the www.example.com part).
  • Don’t overdo it. If you’re using a lot of keywords, you run the risk of being penalised for keyword stuffing. Be sure to use the same keyword naturally and not just because it’s a keyword. Read our blog on HOW TO USE KEYWORDS IN AND AROUND LINKS FOR HIGHER SERP RANKINGS to effectively use keywords.
  • Try to avoid over-optimised anchor texts. Anchor texts are completely made up of keywords (like “www.example.com/this-is-a-keyword”) will look suspicious to search engines and may penalise your site.
  • Be careful with links from irrelevant websites. If you get a link from a website that has nothing to do with your niche, it could be seen as an attempt to manipulate rankings and get penalised.


4. Seek Help From Professionals

The Internet is a vast and ever-changing landscape, making it difficult to keep up with the latest trends and ensure that your website is visible to potential customers. You will understand the importance of link building for SEO success when you will incorporate link building as a part of your SEO strategy. However, by engaging a professional SEO agency, you can stay rest assured that your website is being seen by those who are most likely to convert into paying customers. An experienced SEO agency in Melbourne will have a team of specialists who are up-to-date with the latest trends in search engine optimisation. They will be able to identify opportunities for your business and put together a tailored plan to help you achieve your unique marketing objectives.

Online Reviews

5. Write positive reviews

Posting positive reviews regarding a product or service is an effective way to build credible backlinks. If you write a positive review for a company or a product there is a high chance that the company will link back to you. Doing this makes the company more credible & earns the trust of the customers. Read our blog on SMART WAYS TO BUILD CREDIBLE BACKLINKS FOR WEBSITE SEO to learn more about how to build credible backlinks.

Search engine optimisation is an investment that delivers sustainable results. When an SEO campaign is rolled out, you can expect an increase in the number of visits to your website within a couple of weeks. Plus, your website will appear even higher in search engine results pages with authoritative, niche-specific websites linking out to you.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.