Backlinks are a key factor for search engine optimization. They not only boost page ranking and SERP rankings, but also bring traffic to your website. The higher the quality of your backlinks, the better your search engine ranking will be. Backlinks signal to the crawlers that the website is credible and trustworthy. Thus, they are essential for the optimization of your website. This blog lists effective ways of building backlinks for website SEO.

Backlinks or inbound links are hyperlinks that connect another website to your website. Backlinks improve organic rankings, lead to faster indexing, and also attract more traffic. However, it is important to note that not all backlinks are going to boost your SEO. The penguin algorithm of Google only considers those backlinks to be relevant which have high DA, and link to your website naturally. Learn how to get backlinks for SEO by using the following techniques:

How white hat seo protects you from google algorithm changes

1. Guest posting

Guest posting is one of the most effective ways of link building for off-page Search Engine Optimisation (SEO). By guest posting, you can gain links from higher authority websites. This method takes time and effort. You have to first search for blogs with high DA, contact them, enquire about guest posting, and create high-quality content. Guest posting not only gives you backlinks but also provides you with exposure to a larger audience. To know how to convert your regular blog into an SEO blog, read: EASY STEPS TO CONVERT YOUR REGULAR BLOG INTO AN SEO BLOG.

Link Building

2. Broken link building

This is one of the simplest and effective ways to get quality backlinks. There are many websites that were once active, but now no longer exist. You can search for such broken links on high authority websites and create similar content. Then reach out to the website and tell them about the broken link and about your content. Since most websites do not want broken links because they are bad for user experience, the website will generally accept your offer.

3. Reach out to relevant blogs

For building backlinks for website SEO, you can search for blogs in your niche and tell them about your content. If you have created content that people will find valuable, and will want them to link to you, reach out to relevant websites. Thus, good content writing is very essential too. You can do this by filling out the contact form, messaging them on twitter or email, etc. BuzzSumo and Reddit can be used to search for relevant blogs, which could be the potential links. Also, do not forget to go through the THE ULTIMATE BLOG MARKETING GUIDE to know more about marketing your own blog.

4. Get .edu links from resource pages

Gaining links from .edu websites is not easy, but they carry a lot of authority. Links from .edu websites can significantly widen the reach and boost SERP rankings. You can reach out to the website for broken link building or sharing resources that will be of value to students. The content must be detailed and must be backed by data from relevant sources.

Alternatively, if you wish to know about outbound links, read our blog: WHAT ARE OUTBOUND LINKS AND HOW TO CREATE THEM TO BOOST SEO.

5. Create case studies to attract backlinks

Writing case studies and use cases are another effective way of building backlinks for website SEO. Writing case studies about your clients or your own blog, will not only attract backlinks but will also build credibility. Case studies are usually backed up with evidence and offer an interesting way to share information. This is why case studies attract lots of backlinks. To know about another important SEO practice, read our blog on: SEO BEST PRACTICE: USE HEADER TAGS.

Online Reviews

6. Write reviews

If you write a positive review for a company’s products or services, they would want to quote you and link it back to you. This is because it makes the company more credible. Positive reviews bring in more conversions. This is a good way to build backlinks, as you don’t have to ask for a backlink, the website will automatically link back to you.

There are many more ways for building backlinks for website SEO like creating infographics, RSS feeds, etc. But these six techniques can be the foundation for better backlinks for your website. Link building takes time, but the results are long-lasting and help you to stay on top of the search engine result pages.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.