HOW BLACK HAT SEO HURTS YOUR GOOGLE RANKING

A few decades ago, black hat SEO techniques were used aggressively to rank higher on SERPs. However, with search engines rolling out algorithm updates, websites who were using manipulative tactics, get penalized now. This blog…

SEO vs SEM difference

SEO VS SEM: HOW ARE THE TWO DIFFERENT

Both Search Engine Optimization and Search Engine Marketing are digital marketing practices, aimed at increasing brand visibility, sales and conversion rates. Sometimes, the two terms are used interchangeably and create confusion. By reading this SEO…