The role of outbound links in Search Engine Optimisation has always been debatable. Contrary to a popular opinion, it is actually important to have outbound links in your website. Outbound links can have positive effects…
APP STORE OPTIMIZATION: A KEY ELEMENT OF MOBILE APP MARKETING
In March 2016, the number of apps in the Google Play Store was approximately 3.6 million. With such a large number of apps, getting your app visible to the users is a major issue. It…
E-MAIL MARKETING: IMPORTANCE, TOOLS AND TIPS
There are many digital marketing channels that you can use to promote your brand. A lot of marketers consider free online e-mail marketing as a powerful marketing channel. The right e-mail marketing strategy can easily…
7 TACTICS TO INCREASE YOUTUBE SUBSCRIBERS
With over 1 billion people using YouTube and almost 5 billion videos being watched every day, YouTube is an incredible channel for marketing. There is a huge potential audience for every video. But to tap…
MOBILE APP MARKETING: HOW TO INCREASE THE VISIBILITY OF YOUR APP
There are approximately 3.6 million apps in Google’s app store and 2 million mobile applications in Apple’s app store. You have to make sure that your app stands out of thousands of similar apps. Thus,…
A DETAILED GUIDE TO LEARN BASIC FACEBOOK MARKETING
Facebook is one of the most used social networking sites in the world, with over 2 billion users. It is a place where businesses can market their brands and keep their customers updated. Facebook is…
MOST IMPORTANT AND EFFECTIVE ON PAGE SEO TECHNIQUES FOR SEO SPECIALISTS
Getting your website on the first page of the search engines is very crucial. Three-fourths of the users of search engines, do not click beyond the first page. On-page SEO is one of the most…
ADVERTISING ON GOOGLE ADS: BENEFITS AND WORKING
Every year businesses spend thousands of dollars for running campaigns on google ads. Formerly known as Google AdWords, Google Ads is one of the most effective online advertising platforms. The results that come with running…
PARAMETERS OF OFF PAGE SEO: KNOW HOW OFF PAGE SEO IS DONE
If you know the basics of SEO, then you must have heard the term Off page SEO. But, how is off page seo done and what exactly is it? A lot of people consider that…
A GUIDE TO SEARCH ENGINE MARKETING
Each year, businesses spend a good portion of their budget on Search Engine marketing. SEM is an effective way to promote your products and services and grow your business. This Search Engine Marketing guide aims…
LEARN SEO: A BEGINNER’S MANUAL
Search Engine optimization is the practice of implementing strategies that make your website rank higher in SERPs. By reading this beginner’s manual, you will learn SEO and know the strategies that make a website search…