Have you ever wondered why you should do SMM? Social media is a tool through which businesses can drastically enhance their visibility. It is also a great medium to engage with the target audience. Thus,…
PAID ONLINE ADVERTISING: CHANNELS & EFFECTIVENESS
Paid advertising should be a part of your digital marketing strategy, if you want to gain more. The best paid online advertising platform for you, depends on the brand’s audience and goals. With billions of…
IMAGE OPTIMIZATION FOR SEO: IMPORTANT TIPS THAT YOU CANNOT MISS
Do you know what is alt text in SEO? Most of us don't know that it helps us in optimizing an image for SEO. In fact, a lot of us don't know how to how…
ESSENTIAL AND USEFUL SEO TOOLS FOR SEO EXECUTIVES
Search Engine Optimization can be tricky, especially if you want to optimize your site in the best possible way. But, there are many SEO tools available which you can use to make your SEO strategy…
LEARN THE BASICS OF WEB ANALYTICS: USE FREE ONLINE TOOLS
Once you have an optimized website and a digital marketing strategy in place, you need to analyse how well your strategies are doing. For this, you need to analyse your engagement statistics. There is a…
INCREASE CUSTOMER ENGAGEMENT ON FACEBOOK AND TWITTER WITH THESE SOCIAL MEDIA STRATEGIES
Customer engagement is an important part of any social media marketing strategy. Such engagement leads to better organic reach and drives more traffic to your website, which results in more conversions. This blog lists some…
FORUM MARKETING: HOW TO STRATEGICALLY PROMOTE YOUR BUSINESS ON FORUMS
Though time-consuming, forum marketing is a great way for businesses to drive traffic to their website and generate leads. Care must be taken while using forums to promote your brand or products and services. The…
THE ULTIMATE BLOG MARKETING GUIDE
The effectiveness of a blog marketing strategy depends upon a number of factors. The content, the design of the blog, promotional efforts and technical details are some of the major things that affect the success…
HOW META TAGS IMPACT SEO RANKINGS: IMPORTANCE & TECHNIQUES
While building a web page, the first thing you set up are meta tags. Without the use of meta tags, it would be hard to get organic traffic. This is why meta tags are the…