In today’s world businesses need to be quick and strategic to make sure their brand is visible. There has been a debate since the rise of digital PR, about which works better. The answer depends…
THE MOST IMPORTANT DIGITAL MARKETING TACTICS TO DRIVE SALES
Digital marketing consists of numerous tactics that are aimed at driving sales, getting more engagement, attracting leads, increasing conversions, etc. A different mix of digital marketing tactics is required to set up a strategy for…
HOW BLACK HAT SEO HURTS YOUR GOOGLE RANKING
A few decades ago, black hat SEO techniques were used aggressively to rank higher on SERPs. However, with search engines rolling out algorithm updates, websites who were using manipulative tactics, get penalized now. This blog…
HOW TO BOOST LOCAL SEO: A FEW SIMPLE STEPS
For a local business, it is important to optimize your on-page and off-page SEO strategies with local SEO techniques. On average, around 30% of the search engine users who search for local businesses, end up…
HOW WHITE HAT SEO PROTECTS YOU FROM GOOGLE ALGORITHM CHANGES
White Hat SEO is the use of optimization strategies that focus on making a website more visible through quality content and organic link building. SEO techniques like natural link building, content optimization, keyword research, website…
INTERNAL LINKS: WHY THEY ARE VITAL TO BOOST SEO
Internal linking, when done strategically is a powerful asset for better SEO. Internal links in SEO are one of the easiest ways to boost search rankings. At the same time, it provides your visitors with…
WHAT ARE OUTBOUND LINKS AND HOW TO CREATE THEM TO BOOST SEO
The role of outbound links in Search Engine Optimisation has always been debatable. Contrary to a popular opinion, it is actually important to have outbound links in your website. Outbound links can have positive effects…
SEO VS SEM: HOW ARE THE TWO DIFFERENT
Both Search Engine Optimization and Search Engine Marketing are digital marketing practices, aimed at increasing brand visibility, sales and conversion rates. Sometimes, the two terms are used interchangeably and create confusion. By reading this SEO…
APP STORE OPTIMIZATION: A KEY ELEMENT OF MOBILE APP MARKETING
In March 2016, the number of apps in the Google Play Store was approximately 3.6 million. With such a large number of apps, getting your app visible to the users is a major issue. It…
E-MAIL MARKETING: IMPORTANCE, TOOLS AND TIPS
There are many digital marketing channels that you can use to promote your brand. A lot of marketers consider free online e-mail marketing as a powerful marketing channel. The right e-mail marketing strategy can easily…
7 TACTICS TO INCREASE YOUTUBE SUBSCRIBERS
With over 1 billion people using YouTube and almost 5 billion videos being watched every day, YouTube is an incredible channel for marketing. There is a huge potential audience for every video. But to tap…
MOBILE APP MARKETING: HOW TO INCREASE THE VISIBILITY OF YOUR APP
There are approximately 3.6 million apps in Google’s app store and 2 million mobile applications in Apple’s app store. You have to make sure that your app stands out of thousands of similar apps. Thus,…
A DETAILED GUIDE TO LEARN BASIC FACEBOOK MARKETING
Facebook is one of the most used social networking sites in the world, with over 2 billion users. It is a place where businesses can market their brands and keep their customers updated. Facebook is…
MOST IMPORTANT AND EFFECTIVE ON PAGE SEO TECHNIQUES FOR SEO SPECIALISTS
Getting your website on the first page of the search engines is very crucial. Three-fourths of the users of search engines, do not click beyond the first page. On-page SEO is one of the most…
ADVERTISING ON GOOGLE ADS: BENEFITS AND WORKING
Every year businesses spend thousands of dollars for running campaigns on google ads. Formerly known as Google AdWords, Google Ads is one of the most effective online advertising platforms. The results that come with running…