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THE ART OF CRAFTING HIGH-CONVERTING LANDING PAGES
Landing pages are designed for the sole purpose of marketing and advertising campaigns. This is where visitors "land" after clicking a link in the report or an ad on Google,…
CREATING A WINNING CONTENT STRATEGY FOR YOUR E-COMMERCE BRAND ON THE SHOPIFY PLATFORM
Once you've taken the time to provide your guests with a great website experience, it's time to start thinking about how to drive them to your website. Effective e-commerce content…
HERE’S WHY YOU SHOULD INVEST IN PRESS RELEASES
Social media has changed the media game and landscape ever since its inception. It has led revolutions and produced pop culture phenomena. A well-known marketing tool—the press release—now has a…
IMPORTANCE OF COMPETITIVE LINK ANALYSIS IN YOUR OFF-PAGE SEO STRATEGY FOR YOUR BUSINESS
Running a small business isn’t easy, and many moving parts exist. Before you even begin your marketing efforts, you must create your off-page SEO strategy. But, before even going that…
5 LINK BUILDING SECRETS FOR SEO SUCCESS
If you want to improve your website's ranking, link building is an essential part of the puzzle. But finding a place to start is not always simple. Luckily, we've got…
THE 7 BEST CLASSIFIED WEBSITES IN INDIA: MAKE LINKS FOR SEO
Most advertisers use classified websites for publishing advertisements of their products. But some companies also use these to promote their businesses. In addition to this, classified websites that have a…
A GUIDE TO CANONICAL URLs FOR EFFECTIVE SEARCH ENGINE OPTIMISATION
Sometimes there is similar content on multiple URLs or even multiple websites. This can harm your rankings on search engine result pages. But by using canonical URLs, you can cross…
GEOTARGETING A WEBSITE FOR LOCATION BASED SEO
One of the best advantages of search engine optimisation is that you can use it to target a specific audience based on their location and revamp your ad strategy. This…
HOW TO PERFORM A COMPETITOR ANALYSIS FOR SEO
When starting with search engine optimisation, performing a competitor analysis is important. This is because by knowing who the competitors are, how they are optimising their websites and what is…
A GUIDE TO GOOGLE SEARCH CONSOLE FOR SEO
Previously known as Google Webmaster Tools, the Google search console allows you to check website analytics and data. You can look at reports about back-links, crawl errors, keywords, etc. This…
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