Content optimization is a crucial factor in search engine optimization. How keywords are used in the content is important, especially if you rely heavily on your content to drive organic traffic. Keywords signal to the search engine crawlers what the content is about. Without proper placement of keywords, the website won’t be properly indexed. This blog will tell you how to properly inculcate keywords in a blog for SEO.

Content optimization is the creation of high-quality content for humans along with using keywords for SEO. Appropriate keyword density is crucial, as very few repetitions will not boost rankings, while too many repetitions will be counted as spam.  After you have determined your focus keywords, they must appear in a natural and even manner in your blog. Generally a density of 2-3% of the total content, should be maintained for the keywords in most blogs. The places mentioned below are the places where you should inculcate keywords in a blog for SEO.

1. In Headlines

The heading is a strong pointer to what the content is about. While creating headings and subheadings, make sure to include the focus keywords and the proper placement of keywords. Another important thing to keep in mind when you inculcate keywords for SEO in the title tag is, to make sure that the H1 tag and the title tag are similar. Not only does this signal to the crawlers about the content of a blog, but also makes it easier for website visitors to read the content easily. Also, read about visual search optimization in our blog: BEYOND KEYWORDS: VISUAL SEARCH OPTIMISATION.

2. In the introduction

The first 100-200 words of the body, i.e., the introduction is an important factor for both search engines and website visitors. It is necessary that the keywords are added within the first 100-200 words. Make sure that the focus keyword appears at least once in the introduction. The proper placement of keywords in the introduction is important because it is a ranking factor and it is what raises a reader’s interest.

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3. The body

The main body of your content is what draws the visitors to the website. The content is also what the other websites will link to, and backlinks are essential for staying on top of the SERPs. The most crucial place to inculcate keywords in a blog for SEO is the body. While adding keywords into the body, you have to be very careful about the keyword density. The repetition of keywords is important, but overdoing it will do more harm than good. You need to have a proper keyword density to make sure that the content does not appear spammy. Keyword density is the percentage of the number of times a keyword appears in the content. The appropriate keyword density in content for Search Engine Optimisation (SEO) is 2 to 3%.

13.Say no to too much content

4. The Conclusion

The keywords must also be added to the conclusion. The conclusion is also an important part of the content as it either sums up the content or compels the readers to take action. Read about the parameters of SEO friendly content, in our blog: PARAMETERS OF SEO FRIENDLY CONTENT FOLLOWED BY MOST SEO FRIENDLY WEBSITES.

3.Organise your content

5. Additional places

There are some other places where keywords for SEO can be added. These are:

  • Anchor Text: It is a good idea to add keywords to the anchor text. Using keywords help crawlers to determine the relevancy of the link and also boost link strength.
  • Image tags: Image tags like the name tag and alt tag, must have keywords as it helps crawlers identify the content of the image. It also contributes to relevance and rankings.
  • Header Tags: Proper placement of keywords for SEO in the meta tag, title tag, and meta description tag is good for search engine optimization. This is because these 3 tags are what the search engine crawlers see first and thus, these tags must be optimized.

To know how to do URL optimization for higher SEO rankings, read our blog on: HOW TO DO URL OPTIMIZATION FOR HIGHER SEARCH ENGINE RANKINGS.

While keywords should be repeated throughout the content, it should also be noted that keyword stuffing will harm your rankings and credibility. Keyword stuffing is the practice of adding too many keywords into the content to manipulate search results rankings. Keyword stuffing will not only send signals to the search engines regarding the spammy content, but will also result in bad user experience, lowered rankings, and fewer conversions. To inculcate keywords in a blog for SEO, follow the tips given in the blog and your blog will be properly optimized for both, the users and the search engines.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.