Without proper search engine optimization, it wouldn’t matter if you have valuable content or a user-friendly website. Though SEO is one of the slowest marketing techniques, it builds credibility and gives long term results. While doing SEO for a website, the main aim is to improve page rankings. This blog lists the proven tactics that can help your website to achieve higher results in search engine result pages.

Search engine optimization is the practice of implementing techniques that help to get a high ranking of the website in SERPs. SEO has two components, on-page SEO and off-page SEO. On-page SEO refers to optimizing on-site factors like title tags, content, URL, navigation, etc. While off-page SEO includes actions taken off-website, like link building, social media marketing, guest posting, etc. Achieving higher results in search engine result pages takes time and hard work. But if you consistently put in efforts, the results are rewarding. So, if you want to get a high page rank to improve conversions and sales, follow these 8 techniques mentioned below.

Advertising on google ads: Benefits and Working keywords

1. Use keywords

Placement of keywords is one of the most important SEO tactics. For proper content optimization, it is important that keywords are naturally and properly inculcated into the content. Using the right keyword density can organically boost rankings in search engine listings. The title tag, headline, content, anchor text, and alt tags are a few of the places where you can insert keywords for SEO. Read about how to choose the right keywords in content writing in our blog on: CHOOSING THE RIGHT KEYWORDS IN CONTENT WRITING- AN INTEGRAL PART OF SEO STRATEGY.

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2. Build backlinks

Backlinks lead to more website traffic, help in better indexation, and boost page rankings. Building backlinks is one of the best off-page optimization techniques for SEO. Naturally built, high DA and relevant backlinks can drastically improve visibility. Guest posting, creating good quality content, posting infographics, RSS feeds, broken link building, posting case studies are a few ways to gain backlinks from high authority sources. Know how to analyze bad backlinks, in our blog: BACKLINK AUDITS: HOW TO ANALYZE BAD BACKLINKS.

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3. Create high quality, relevant content

Bounce rates and average time on page can significantly affect search engine rankings. When you create high quality, relevant content, visitors tend to stay on the website longer to consume information. Highly interesting and engaging content also lowers bounce rates. Quality content is one of the best tactics to achieve higher results in search engine result pages (SERPs). Use different content types like articles, videos, infographics, videos, webinars, etc for effective digital marketing and to provide value to website visitors. Good quality content not only helps you to get a high ranking of the website in SERPs, but also builds trust and credibility.

Run periodic audits

4. Improve site speed

Google takes into account page loading speed while ranking websites. In fact, users may navigate away if your website loads in more than 3 seconds. This will bring downtime on the page and increase bounce rates, thus affecting the rankings. To achieve higher results in search engine result pages, it is necessary to improve site speed. This is especially important if most of your customers use mobile phones. To improve page loading time, compress the images, minimize redirects, use caching plugins, switch to a faster DNS, and use external hosting platforms. Read the 5 techniques to improve page speed, in our blog: 5 ADVANCED TECHNIQUES TO IMPROVE PAGE SPEED.

1.Simple satisfaction through aesthetics

5. Guest posting

Guest posting is a popular digital marketing technique, where you contribute content for someone else’s website. It is a great way to build relationships with experts, gain authority backlinks, generate leads, gain more exposure, and achieve higher results in search engine result pages.

Optimise crawl budget:

6. Technical optimization

Technical optimization is focused on making it easier for search engines to crawl and index a website. It is one of the best tactics to achieve higher results in search engine result pages (SERPs). Technical optimization includes improving site loading speed, mobile-friendliness, site structure, tags, and duplicate content. Search engines rank mobile-friendly websites higher than the websites not optimized for mobiles. Deleting duplicate content and having the keyword-optimized title and meta tags makes it easier for crawlers to understand the web page content. SEO friendly site structure includes:

  • URL optimization by adding keywords and making it easy to read for humans
  • Choosing the https hypertext transfer protocol
  • Establishing a hierarchical internal linking structure

To know how to do URL optimization for higher search engine rankings, read our blog: HOW TO DO URL OPTIMIZATION FOR HIGHER SEARCH ENGINE RANKINGS.

The social media touch

7. Share your content on social media

In addition to building backlinks and guest posting, one of the best off-page optimization techniques for SEO is to leverage content visibility by sharing it on social media. In fact, encourage readers to share your content on social media as well. Not only does it increases the number of people who see your content, but it can also influence search engine rankings. Social media engagement drives sales, conversions, and organic traffic.

8. Use alt tags for images and videos

In addition to compressing images, alt text must be added to images and videos. Alt tags improve overall site optimization and play a role in improving SERP rankings. They inform search engines about the content of the images. Adding keywords to the alt tag and keeping it short are the best practices to ensure higher results in search engine result pages. This is one of the easiest and the best tactics to achieve higher results in search engine result pages (SERPs). Know how to leverage semantic search for higher rankings, in our blog: HOW TO LEVERAGE SEMANTIC SEARCH FOR HIGHER RANKINGS?

Your search engine rankings will not improve unless you put in time and effort. It might take time for results to show up, but when they do, the long term benefits will be rewarding. By following the above-mentioned techniques, you will definitely see improvements in the form of higher results in search engine result pages.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.