SEO vs SEM difference

SEO VS SEM: HOW ARE THE TWO DIFFERENT

Both Search Engine Optimization and Search Engine Marketing are digital marketing practices, aimed at increasing brand visibility, sales and conversion rates. Sometimes, the two terms are used interchangeably and create confusion. By reading this SEO…

IMPORTANCE OF CONTENT IN SEO MARKETING

IMPORTANCE OF CONTENT IN SEO MARKETING

Content plays a very important role in Search Engine Optimisation. With the latest google algorithm updates in operation, good quality original has become an indispensable part of any online marketing strategy. This page highlights the…