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Useful Tools & Resources

Free resources for MBAs, students, professionals, and businessmen

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The Unparalleled Roadmap Handbook to get your dream job by Uday Sonthalia mockup

Critically acclaimed book authored by our CEO

MAKE YOUR CAREER WITH THIS HANDBOOK TO GET YOUR DREAM JOB. Primarily written according to the Indian job market.

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Important Resources

Marketing advice for profitability and growth

Marketing

MARKETING ADVICE FOR PROFITABILITY & GROWTH

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Reading Body Language: A basic guide

Work Life

READING BODY LANGUAGE: A BASIC GUIDE

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10 DESIGNING METHODOLOGIES FOR CREATIVE CONCEPTUALISATION OF IDEAS

Designing

10 DESIGNING METHODOLOGIES FOR CREATIVE CONCEPTUALISATION OF IDEAS

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SEO vs SEM difference

Digital Marketing

SEO VS SEM: HOW ARE THE TWO DIFFERENT

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blog writing guide

Content Writing

THE ABSOLUTE GUIDE TO BLOG WRITING

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In-house advertising team or an advertising agency: how to market your business?

Agencies

IN-HOUSE TEAM OR AN ADVERTISING AGENCY: HOW TO MARKET YOUR BUSINESS?

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Latest Blogs

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    IMPORTANT REASONS TO WORK WITH A DIGITAL MARKETING AGENCY

    Working with a digital marketing agency could be the answer to all of your digital marketing woes. The importance of a digital marketing agency cannot be emphasised enough. In addition to having experts in their field on your side, there are numerous benefits to consider when it comes to choosing …
  • HERE’S WHY YOU SHOULD INVEST IN PRESS RELEASES

    HERE’S WHY YOU SHOULD INVEST IN PRESS RELEASES

    Social media has changed the media game and landscape ever since its inception. It has led revolutions and produced pop culture phenomena. A well-known marketing tool—the press release—now has a new use as companies try to find out how to use social media to reach new audiences. Press releases have …
  • WHAT IS YOUTUBE MARKETING AND HOW IT WORKS?

    WHAT IS YOUTUBE MARKETING AND HOW IT WORKS?

    When did you last watch something on YouTube? Most probably, you’ve spent your whole afternoon watching some funny clips. With over 62% of global users, YouTube is the leading social media platform. However, YouTube’s large user base is not enough. The latest consumer trends suggest that many people watch entertainment, …
  • PPC BUDGET: HOW TO CUT YOUR PPC BUDGET WITHOUT SACRIFICING RESULTS

    PPC BUDGET: HOW TO CUT YOUR PPC BUDGET WITHOUT SACRIFICING RESULTS

    When it comes to online advertising, pay-per-click (PPC) campaigns are a great way to drive targeted traffic to your website. But, like any other marketing strategy, PPC can be expensive if you don’t manage it properly. Sometimes, you’ll have to cut your PPC budget to stay within your budget. But how can you do this …

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