If you’re running a WordPress website, the aim is that you want people to visit it. But how do you make your website visible to people? Two of the most effective ways are link-building and content marketing. When it comes to link building, some strategies can help increase your website’s visibility and authority. First, focus on building high-quality backlinks from reputable websites. This will help attract more visitors. This article will help you understand how to use link-building and content marketing to boost your website traffic.

By creating high-quality content and building links from other websites, you can boost your website’s traffic and improve your search engine ranking. In this article, we will also discuss WordPress SEO tips for your website.

When should you use nofollow tag?

What is Link Building?

Link building is the process of establishing links to your website from other websites. This is done by adding a link to your website on someone else’s website, or by adding your website to a directory or link list. The goal of link building is to increase the number of inbound links pointing to your website. Use link building to boost your website traffic as it helps in increasing the visibility of your website. Link building is an important part of any WordPress SEO (Search Engine Optimization) campaign, and should be done regularly to maintain high rankings. Read our blog on TOP 8 FREE LINK BUILDING SOURCES FOR SEO EXECUTIVES to know about free link-building resources to boost your website traffic.
There are many different ways to build links, but not all methods are same. Some methods, such as buying links or using link farms can do more harm than good and should be avoided. The best way to build links is through natural means such as providing quality content that others will want to link to. You can use link building to boost website traffic and generate quality leads. Content marketing is also a great way to build links. By creating informative and interesting articles, blog posts, infographics, etc., you can encourage other websites to link back to your site. Not only does this help with WordPress SEO, but it also drives traffic directly to your site. Read our blog on PUTTING APPROPRIATE LINKS IN DIGITAL CONTENT MARKETING to know more about how to incorporate links appropriately in digital content marketing.

When should you use dofollow tag?

Build Links to Your WordPress Site With Quality Content

Many website owners struggle to attract new visitors. This is especially true for businesses with niche market that may not appeal to everyone. The good news is that most users don’t actively seek out websites they find interesting and useful. They land on your pages through natural search engine optimization (SEO) or other more targeted marketing efforts, such as link-building and content marketing. Use link building to boost your website traffic as this will help you attract more customers to your website.

If you want an audience rushing into your site, you need a decent knowledge of link-building and WordPress SEO. Even as a novice, these SEO tips for WordPress users can get you started. When combined effectively, content and WordPress SEO strategies can work together to drive more targeted traffic to your site. By using link building to boost your website traffic, you can not only attract customers but also retain them on the website. Search engines reward websites for creating high-quality pages by crawling them regularly and including their crawlable content in the index of search results. Content marketers create engaging, user-friendly content that provides value to visitors. This encourages them to come back again via links from other sites. Read more about how you can improve your WordPress website traffic by choosing an SEO friendly WordPress theme in our blog HOW TO CHOOSE AN SEO FRIENDLY WORDPRESS THEME?

WordPress SEO Tips for Your Site


1. Use Keyword-Optimized Content

The best-quality links you can get are the ones you build with keyword-optimized content. Optimized content should have enough SEO ranking to drive traffic to your WordPress site. Keyword-driven content is the foundation of any link-building strategy. Successful link building is all about finding high-quality, relevant links that are optimized for your content. Use link building to boost your website traffic as the links will help you get wider reach along with using appropriate keywords. Use keyword-rich anchor text when building links. This will help your WordPress site rank higher in search engine results pages (SERPs) for those keywords. To do this, you’ll need to find authoritative sites that have been written by other websites that have already been indexed by Google. Read our blog on EFFECTIVELY INCULCATE KEYWORDS IN A BLOG FOR SEO: DENSITY & PLACEMENT to learn about how to effectively add keywords in your content.

Most important and effective On page SEO techniques for SEO specialists Use close variants of keywords

2. Create Optimized Page Title and Meta Description

Your page title is what appears in the URL of your website’s main page and should be around 60 to 70 characters. It should be keyword-rich, and also should be catchy enough so people will want to click on it. This is important because it’s the only text that Google sees when you’re looking up your page in search results.

Your page meta description is what appears in the URL of your page’s tab or under the page’s content, under the heading “description.” Like your page title, it’s also around 70 to 80 characters, and it should target attracting click-through to your site. Read our blog on HOW META TAGS IMPACT SEO RANKINGS: IMPORTANCE & TECHNIQUES to learn about the importance of Meta Tags. Link building will help you get more inbound links to your site, which will improve your search engine ranking. By using link building to boost your website traffic, you can drive more visitors to your website and increase your sales. Content marketing will help you create compelling content that will keep people coming back for more. When it comes to website traffic, content marketing and link building go hand-in-hand.

Ways to Use Link Building and Content Marketing Together


1. Create High-Quality Content

By producing high-quality content, you can earn links from other websites – which will help you improve your website’s search engine ranking. Use link building to boost your website traffic as this will help you grow your niche and you will have a strong online presence. As your website’s ranking improves, the amount of traffic you receive will also increase. This is the first step in any content marketing strategy. You need to create compelling, informative, and interesting content that will resonate with your target audience. If you don’t have anything interesting enough to read on your site, no one is going to want to visit it.

  • User-Generated Content: UGC is content that you write specifically for other websites to publish as their own. When you write guest posts for other sites, you’re creating UGC. UGC is a fantastic way to build your online community. It boosts your brand awareness and gets high-quality, relevant links to your website. Use link building to boost your website traffic as it is the most effective way to grow your business.
  • Guest Posting: Guest blogging is a great way to build relationships with other content marketers, influencers, and experts in your industry. It can open doors to future business partnerships and partnerships with new customers. You can find guest blogging opportunities by partnering with other brands. Learn more about how you can get more website traffic through guest posting in our blog GUEST BLOGGING: GET WEBSITE TRAFFIC AND LINKS.

Advertising on google ads: Benefits and Working Benefits of using Google Ads (Adwords)

2. Promote Your Content

Once you have some great content, you need to promote it through social media, email marketing, and other channels. Use link building to boost your website traffic along with promoting your content on different digital platforms. People are more likely to click through a site when they see quality content on the site.

  • Google Ads: Google Ads are pay-per-click ads that you can use across various platforms like Google’s Display Network, YouTube, and Google Shopping. Ads are a great alternative to the regular WordPress SEO strategy. They can give you quick ‘clicks’ with the right budget. Ad groups are built around broad or precise keywords, and you can choose between two types of ads– text ads or image ads. As with organic search results, Googlebot will only see the ads it’s programmed to recognize. The more different search terms and people your ads reach, the more traffic they’ll get. Read our blog on STEP WISE PROCEDURE TO DO GOOGLE SEARCH ENGINE MARKETING VIA GOOGLE ADS (ADWORDS) to have an in-depth knowledge about how to do Google search engine marketing via Google Ads.
  • Facebook Ads: In addition to being a popular social media platform for reaching potential customers, Facebook is a great place to promote your product or service. You can promote your page, your posts, and ads that you can create and manage through Facebook’s Ads Manager. You can choose audience targeting options like gender, age range, and location, which will help you make the most out of your ad spend. Read our blog on 5 UNKNOWN WAYS IN WHICH YOU CAN DO SOCIAL MEDIA MARKETING THROUGH FACEBOOK to know about effective ways of Facebook marketing.


3. Use Co-Marketing to Grow Your Brand Awareness

Reach out to willing influencers in your industry and ask them to help share your content. Use link building to boost your website traffic and grow your brand awareness with the help of co-marketing. If you can get influencers in your industry to share your content, it’ll help give your site more authority and increase its chances of ranking higher in search engines.

Co-marketing is a strategy that involves partnering with other brands for cross-promotion campaigns. In most cases, you’ll just be sharing a link to your content or products that you’re also promoting.

When should you use dofollow tag?

4. Build Links to Your Content

Link building is a critical part of any WordPress SEO strategy. Use link building to boost your website traffic. The more high-quality links you have pointing to your site, the higher your search engine ranking will be. This means more people will see your site when they search relevant keywords.

Another way to get high-force links from high-quality websites is to attend events and conferences in your industry and publish relevant content. You can use photos and videos of your activities at these events and then publish the content to your website. This is a great method for building your online community and getting high-quality links. By using link building to boost your website traffic, you can grow your business and become successful.

Cost to Results Ratio (ROI)

5. Reviews and Measure Your Results

Keep track of how much traffic you’re getting from link-building and content marketing. Use link building to boost your website traffic and analyse your results to further make improvements in your strategy. It’s crucial to analyse what is working for you and what is not. Don’t be afraid to ask people to review your product or service. Yes, you want Google to know that your product is worth buying, but you also want potential customers to know that your product or service is of quality. You can do this by asking people to write reviews on your product pages.

Once you’ve collected a few positive reviews, they’ll be easier to get from other customers as well. Adopting a review-based marketing strategy is a great way to pique the interest of potential clients. Word of mouth as it’s often called can drive traffic to your site. Use tools like Google Analytics to track the performance of your link-building and content-marketing efforts. Monitor your progress and adapt as needed. Use link building to boost your website traffic as it is the most effective way to drive sales and grow your business.

If you want to increase your website traffic, you need to focus on link-building and content marketing. By creating high-quality content and building links to it, you can attract more visitors to your site and improve your search engine ranking. This will result in more traffic and better visibility of your business. So if you’re looking for ways to boost your website traffic, start with these two essential strategies for your WordPress SEO.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.