• Post author:
  • Post category:MARKETING
  • Post last modified:October 15, 2021
  • Reading time:7 mins read

The world of business is dynamic in nature. There are so many changes occurring in every aspect of business on a daily basis. Your organisation’s pace of growth depends upon your approach towards marketing. You should aim at pursuing the top marketing strategies for business. Here, this article reveals the top 5 ultimate marketing techniques for growing businesses.

Watch the video or continue reading.

There’s a difference of the ‘success factor’ between establishing and established businesses. In order to be in the right direction of establishment, you must inculcate these 5 ultimate marketing techniques which can be used to develop top marketing strategies for a business:

The social media touch

1. The social media touch 

Make use of social media platforms to spread the word about your product. Create Facebook pages, Instagram pages for your business organisation. This will enhance the brand awareness of your organisation. Moreover, social media platforms provide an easy approach to keep the target audience up to date. Develop creative posts and regularly post them to maintain an active social presence.

You can also hire experts for managing your product’s marketing over social media platforms. This is one of the best of ultimate marketing techniques to grow your business.

Newsletters: An ultimate marketing technique

2. Newsletters: An ultimate marketing technique

Newsletters are reports concerning a business organisation’s latest activities and achievements. You should send out newsletters to the prospective customers on a regular basis. Furthermore, the database maintained by your business organisation plays a very important role. It should contain authentic email addresses.

Keep the content of newsletters in the direction of getting more customers. For example, highlight the latest features of your product which you’ve developed. Then, inculcate the points which a customer wants to hear from you. Put a light on the affordability factor and flexibility in terms of purchasing offered. And, don’t forget to specify the latest achievements of your business organisation. You can read our blog on 15 CRUCIAL POINTS ON HOW TO DESIGN A NEWSLETTER to know more about how to design newsletters that build trust in the customer. Therefore, you should surely add newsletters in your top marketing strategies for business.

Newsletters: An ultimate marketing technique

3. Incentives for staff members

An incentive is something which will drive you towards the end. In simple words, it acts as a source of motivation. You should place incentives for employees at every step of the ladder. Only then, there are high chances of work getting completed in an efficient manner. So, it’s time to formulate a proper incentive program for your employees.

You can include a variety of incentives under that. For example, profit sharing, paid leaves, vacation vouchers, promotion etc. A proper compensation plan encourages the employees and an increase in their productivity is reflected. Read our next blog on BEST TIME MANAGEMENT TIPS TO INCREASE PRODUCTIVITY AT WORK that shares some worthwhile tips to implement at your workplace. 

Sponsoring industry related events

4. Sponsoring industry related events

Sponsoring various industry related events will spread your business organisation’s name in the industry. It is a great way to capture the target audience’s attention. You should specifically make a clear analysis of the event’s audience beforehand. If you see business opportunities in that audience, you should take up the sponsorship opportunity. In short, make sure the sponsoring is worth your money. To make the worth out it, check out the 10 SUCCESSFUL METHODS TO GET AUDIENCE FOR EVENTS.

It is an effective way to reach out to many under ultimate marketing techniques. This strategy is particularly effective for B2B companies in the niche industries. Also, you might like to read our blog on B2B MARKETING IN INDIA: PRACTICAL KNOWLEDGE, COST, AND RESULTS to get an overview of these important aspects in business. 

Content marketing: An ultimate marketing technique

5. Content marketing: An ultimate marketing technique

These days, relevant and catchy content acts as one of the most effective methods to capture the eye of a customer. Content marketing is simply promoting your product using good quality and appropriate content.

For example, you can use articles and blogs to connect with the target audience. You can also specify the new products or new features of your products using the blogs and articles. You can hire a team of experts for content writing for your products. Add a personalized touch in the content to connect with the target audience. Focus on informing your customers about your product in interesting ways.

You can implement these 5 ultimate marketing techniques to draw up top marketing strategies for business. Try to think from the customer’s point of view. And, check out our next blog on THE FIVE MOST EFFECTIVE SALES CLOSING TECHNIQUES that will increase the chances of converting leads into sales. 


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.