Are you an advertiser who is wondering how to do content marketing? In the digital space, content marketing is the answer to advertising. If you are a content writer, you would need to address the role of content marketing in advertising. To understand the importance of content marketing, keep reading.

Content marketing is the art of advertising on digital media through the means of blogs, articles, forums and so on. Content is any sort of material that is published online and has a readership. Content marketing in advertising has become popular with the advent of the internet. Content writers are being employed to write songs, jingles, taglines, captions and so on. There are many forms of content marketing, when one wonders how to do content marketing. To know the types of content marketing, keep reading.

1. Forums

A forum is an online platform or website where readers may post about topics of common interest. Forums can range from topics as diverse as fashion to agriculture. When it comes to forums, readers can not only read the content but actively participate in it, sharing their opinions.

Forums are a huge way of forming a communication bridge between content marketers and readers and helps them with the audience assessment. They are created on social media or they are facilitated on blogging websites. Forums helps marketers realize the importance of content marketing in advertising.

Web Content Writing

2. Classified Ads

Classified ads were in practice in print media such as newspapers, magazines, brochures, etc. but with the dawn of the internet, their demand has increased. Like newspapers, they do not have per-line pricing, so they are a bit longer than traditional ads. Unlike newspapers which have a local readership, internet classified ads are international and of low cost. They are also eco-friendly as they do not employ the use of paper.

They function on link-building. Clicking on the ad link URL will lead you to the website. You might wonder about the importance of URL and here’s WHY SHOULD YOUR BLOG HAVE A SEO-FRIENDLY URL. They are one of the most popular answer to the question of how to do content marketing.

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3. Blogs

Blogs are a specific type of content that can be used for content marketing in advertising. Blogs have diverse genres such as fashion, health, sports, and to name a few. Blogs posts are published on the blogger’s website on a daily, monthly or weekly basis. You may also like to read the blog on HOW TO BUILD AUTHORITY FROM BLOGGING, if you are looking forward to enter in this niche.

The people who follow the blogger are the ones who read it. Blogs resort to SEO practices to generate search engine traffic. Blogging has become quite popular in the recent times and many people have resorted to blogging websites to earn a living. For the absolute guide to blogging, click on the link here: THE ABSOLUTE GUIDE TO BLOG WRITING.

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4. Articles

Articles have been in practice for ages in print media such as newspapers and magazines. Now they are also published as content on the internet. They are mostly informative in nature and deliver facts systematically with the help of images, charts, diagrams and graphs. They can be invaluable when it comes to marketing. If you are wondering how to do content marketing in a very effective manner, articles might be the way to go.

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5. Press Releases

Press Releases were initially held by journalists and mass media. When it comes to digital media, press releases are mainly written to inform customers about a new product or the recent updates in the old products. For example, movie producers hold press releases after the launch of new movies to give out information about it. Press Release Writing require content writers, whose work will appear at the beginning of the search results. Content writers promote a variety of products via press releases. 

Content marketing in advertising is a growing concept in today’s world. Both advertising and content marketing are co-dependent, as one cannot exist without the other. With the internet taking over our lives and the environment at stake, digital marketing seems like the most-effective, eco-friendly way to go. In our next blog, we will discuss the CORE DIFFERENCES BETWEEN BLOGS AND ARTICLES.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.