A GUIDE TO CANONICAL URLs FOR EFFECTIVE SEARCH ENGINE OPTIMISATION
Sometimes there is similar content on multiple URLs or even multiple websites. This can harm your rankings on search engine result pages. But by using canonical URLs, you can cross…
STEP WISE PROCEDURE TO DO GOOGLE SEARCH ENGINE MARKETING VIA GOOGLE ADS (ADWORDS)
Google Ads (Adwords) is the biggest PPC platform for any Ad strategy. When set up strategically, it is the best source of paid traffic. This step-by-step guide aims to educate…
BEST TACTICS TO ACHIEVE HIGHER RESULTS IN SEARCH ENGINE RESULT PAGES (SERPs)
Without proper search engine optimization, it wouldn’t matter if you have valuable content or a user-friendly website. Though SEO is one of the slowest marketing techniques, it builds credibility and…
HOW TO COMPETE WITH BIG BRANDS IN SEM
It can be tough to compete against the bigger brands in search engine marketing. They usually get top ad placements, more recognition, and more sales. Many a times small businesses…
ADVERTISING ON GOOGLE ADS: BENEFITS AND WORKING
Every year businesses spend thousands of dollars for running campaigns on google ads. Formerly known as Google AdWords, Google Ads is one of the most effective online advertising platforms. The…
A GUIDE TO SEARCH ENGINE MARKETING
Each year, businesses spend a good portion of their budget on Search Engine marketing. SEM is an effective way to promote your products and services and grow your business. This…