Search engine optimisation is not just about building backlinks or optimising for keywords. To improve organic traffic and generate more sales, technical optimisation of a website is essential. Improving the technical aspects of SEO is what determines the success of both off page and on page SEO. This article shares some technical SEO tactics which can improve traffic.
A lot of times, the main reason for low volume of website traffic is the technical SEO structure. Technical SEO is what impacts the performance of a website and how search engines interact with it. Optimisation of technical aspects of SEO gives better UX and also makes it easier for search engines to crawl and index a website. You may follow this guide to brushup the technical SEO basics.
Here is how you can improve website traffic by implementing some technical SEO tactics:
Leveraging internal links is a crucial technical SEO tactic
Internal links are one of the most powerful SEO tactics. Internal links connect web pages with each other and establish a good website architecture. A good internal linking helps to pass link juice more effectively. To leverage the power of internal links, create valuable content, create a deep link structure, use breadcrumbs, and create dofollow links.
Read more on our blog INTERNAL LINKS: WHY THEY ARE VITAL TO BOOST SEO to get more awareness of its importance.
Technical SEO tactic requires optimisation of crawl budget
The number of pages the Googlebot crawls in one connection is the crawl budget. It’s different for different websites and an increased crawl budget means that your page will probably rank high in the SERPs. If a website responds quickly, the budget goes up while if there are errors or the site is slow, it goes down. A better crawl budget increases website traffic.
To optimise crawl budget; you need to increase speed of website, check for crawl errors, and optimise rich media. In addition, make the webpage mobile friendly as it is one of the MOST IMPORTANT AND EFFECTIVE ON PAGE SEO TECHNIQUES FOR SEO SPECIALISTS.
Technical SEO tactics calls for an increased word count of content
To create valuable content, write articles and blogs having more than 500 words. Posts with a word count of more than 1000 words are more likely to be shared and receive more organic traffic. Also, do check HOW SHOULD KEYWORDS BE INCORPORATED IN GOOD BLOGS, for better on page optimisation.
Furthermore, create content with actionable and engaging text. Answer queries of the visitors in your posts. To get inspiration for the kind of topics to cover, use BuzzFeed; for instance. Or keep an eye on what kind of questions are being asked on Twitter or Quora.
Technical SEO tactics involves updating sitemaps regularly
Creating a sitemap is one of the technical SEO tactics which can improve website traffic. It allows you to list URLs and help search engines understand website content and structure. To crawl a website in a better way, crawlers use XML sitemaps. XML sitemaps provide metadata as well.
To make sure sitemaps are proper, update it every time you add a new web page, remove duplicate and non-canonical pages. Moreover, use consistent URLs, ensure sitemap is UTF-8 coded and then have a sitemap optimised for mobiles as well.
Optimise for mobile crawling
One of the advanced search engine optimisation tips from experts is to optimise websites for mobile crawlers. To have a mobile friendly site, conduct mobile friendly and mobile readability tests. Then, it will allow you to check for any crawl errors and usability issues. Use tools to ensure that the website is being rendered properly on mobile browsers.
Run periodic audits
Run content, website, and backlink audits periodically. As a result, these help you to know about any errors and how the crawling and rendering process is working for each web page. Website audits enable you to optimise website performance, conversion rates, and SEO.
Having a strong technical SEO foundation is crucial for generating website traffic. By following the above mentioned technical SEO tactics you can optimise your website and improve crawlability. However, implementing the techincal aspects of SEO is not a piece of cake. In case you find it difficult to handle, you always have the option to contact SEO professionals to help you out in the whole process. Click here to check the SEO services provided by Uni Square Concepts.
In short, these tactics improve Google crawl rate and help in improving rankings. Hence, will bring more organic traffic to a website.