As a content writer, you must be wondering how to incorporate the right keywords in content writing. This post will tell you why keywords are important and how to incorporate keywords in content correctly as per the techniques of Search Engine Optimization.
Search Engine Optimization (SEO) is a strategy used by content writers to increase their visibility in the search engines. The first parameter of seo is finding the right keywords in content writing that relates to your subject and including them at various places. It is the most vital step. Sometimes content writers go wrong, if they stuff more keywords than necessary or do not incorporate enough keywords. This can cause the search engines to blacklist the website and push it further down the search engine results. Therefore it is essential to know how to incorporate keywords in content.
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What are keywords
Keywords are phrases or words that users search on the search engines. They are an integral part of seo strategy. It is not easy to find the right keywords in content writing because you have variety of options. Therefore you must always choose the ones with the highest average monthly searches, as that would increase your search engine visibility.
Importance of proper keywords
Proper keywords help bringing search engine traffic to your blog and add to the popularity of your blog. Without incorporating the right keywords in content writing, your blog would not appear in the search results and thus you would not be able to secure any readers. It doesn’t matter how good the quality of your work is, if it is not visible in the search results. However, if your seo strategy is good but content is poor, it would cause a bad impression. And if it is severe, you might even get blacklisted by Google.
How keywords bring search engine traffic
Search engines of Google and other companies match the keywords in your blog with words that the user has typed in the search engine. The search engine then show the content with the proper keywords at the top of the SERPs. If you use proper keywords in right composition, your blog will appear at the top of the search lists. A good search engine visibility increases popularity of your work as it secures a higher base of audience.
How to find keywords on Google Ads (Adwords)
It is easy to find the right keywords in content writing on Google Ads (Adwords). You need to register your e-mail ID there and you are good to go. The Keyword Research tool helps you find keywords for your content. You would need to enter your blog post’s topic in the keyword search box. Google will come up with a chart depicting the keywords, their average monthly searches and their competitions. Pick the appropriate keywords that relate to your blog and also have a high number of average monthly searches.
How to incorporate keywords into content
It is your job to see that the selected keywords are incorporated properly in work body, url and anchor text. The keywords should fulfil the desired purpose, without appearing as repetitive to the readers. Use of keywords in links, url and anchor texts gives boost to seo of the site. You can also include keywords in the captions of images of the blog.
How to maintain keyword density
Incorporating right keywords in content writing is not sufficient. You should do it in the right density as well. According to SEO techniques, the keywords should only comprise of a maximum of 2-3% of the content body. If you incorporate more keywords than what is mentioned, it would cause keyword stuffing.
On the other hand, if you do not allow enough keywords in your blog, the webpage won’t show up in the search engines and no one will find it. Therefore, it is vital that you maintain the right keyword density.
Keyword optimization is the basic step to bring search engine traffic. Therefore, it is vital to know how to choose the right keywords in content writing and how to incorporate them into content. However, quality and originality should be the primary focus of a content writer. SEO shall be an additional means to strengthen it.
FOR OTHER RELATED TOPICS, CHECK THE ABSOLUTE GUIDE TO BLOG WRITING.
