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Read more about the article COPYWRITING AND CONTENT WRITING: A DETAILED GUIDE TO UNDERSTAND THE DIFFERENCE

COPYWRITING AND CONTENT WRITING: A DETAILED GUIDE TO UNDERSTAND THE DIFFERENCE

  • Post author:UNI SQUARE CONCEPTS
  • Post published:November 23, 2021
  • Post category:CONTENT WRITING
  • Reading time:8 mins read

While copywriting and content writing are two of the most popular topics these days, they are frequently confused. People usually fail to distinguish between the two topics. This blog will…

Continue ReadingCOPYWRITING AND CONTENT WRITING: A DETAILED GUIDE TO UNDERSTAND THE DIFFERENCE
Read more about the article A GUIDE TO CANONICAL URLs FOR EFFECTIVE SEARCH ENGINE OPTIMISATION

A GUIDE TO CANONICAL URLs FOR EFFECTIVE SEARCH ENGINE OPTIMISATION

  • Post author:UNI SQUARE CONCEPTS
  • Post published:June 10, 2021
  • Post category:DIGITAL MARKETING
  • Reading time:5 mins read

Sometimes there is similar content on multiple URLs or even multiple websites. This can harm your rankings on search engine result pages. But by using canonical URLs, you can cross…

Continue ReadingA GUIDE TO CANONICAL URLs FOR EFFECTIVE SEARCH ENGINE OPTIMISATION
Read more about the article STEP WISE PROCEDURE TO DO GOOGLE SEARCH ENGINE MARKETING VIA GOOGLE ADS (ADWORDS)

STEP WISE PROCEDURE TO DO GOOGLE SEARCH ENGINE MARKETING VIA GOOGLE ADS (ADWORDS)

  • Post author:UNI SQUARE CONCEPTS
  • Post published:June 7, 2021
  • Post category:DIGITAL MARKETING
  • Reading time:10 mins read

Google Ads (Adwords) is the biggest PPC platform for any Ad strategy. When set up strategically, it is the best source of paid traffic. This step-by-step guide aims to educate…

Continue ReadingSTEP WISE PROCEDURE TO DO GOOGLE SEARCH ENGINE MARKETING VIA GOOGLE ADS (ADWORDS)
Read more about the article BEST TACTICS TO ACHIEVE HIGHER RESULTS IN SEARCH ENGINE RESULT PAGES (SERPs)

BEST TACTICS TO ACHIEVE HIGHER RESULTS IN SEARCH ENGINE RESULT PAGES (SERPs)

  • Post author:UNI SQUARE CONCEPTS
  • Post published:March 24, 2021
  • Post category:DIGITAL MARKETING
  • Reading time:7 mins read

Without proper search engine optimization, it wouldn’t matter if you have valuable content or a user-friendly website. Though SEO is one of the slowest marketing techniques, it builds credibility and…

Continue ReadingBEST TACTICS TO ACHIEVE HIGHER RESULTS IN SEARCH ENGINE RESULT PAGES (SERPs)
Read more about the article BEYOND KEYWORDS: VISUAL SEARCH OPTIMISATION

BEYOND KEYWORDS: VISUAL SEARCH OPTIMISATION

  • Post author:UNI SQUARE CONCEPTS
  • Post published:May 24, 2020
  • Post category:DIGITAL MARKETING
  • Reading time:4 mins read

Visual search has been around for sometime now. In the past, search engines used text-based queries to come up with the best matches. Now, search engines, social networks, e-commerce websites,…

Continue ReadingBEYOND KEYWORDS: VISUAL SEARCH OPTIMISATION
Read more about the article PARAMETERS OF SEO FRIENDLY CONTENT FOLLOWED BY MOST SEO FRIENDLY WEBSITES

PARAMETERS OF SEO FRIENDLY CONTENT FOLLOWED BY MOST SEO FRIENDLY WEBSITES

  • Post author:UNI SQUARE CONCEPTS
  • Post published:May 16, 2020
  • Post category:CONTENT WRITING
  • Reading time:5 mins read

Search Engine Optimization is an important aspect of content writing. If you want to become a content writer, then you must make yourself familiar with the parameters of SEO friendly…

Continue ReadingPARAMETERS OF SEO FRIENDLY CONTENT FOLLOWED BY MOST SEO FRIENDLY WEBSITES
Read more about the article INDIAN CONTENT WRITER SKILLS: ATTRACTING SEO COMPANIES IN THE USA

INDIAN CONTENT WRITER SKILLS: ATTRACTING SEO COMPANIES IN THE USA

  • Post author:UNI SQUARE CONCEPTS
  • Post published:May 14, 2020
  • Post category:CONTENT WRITING
  • Reading time:6 mins read

Are you a content writer in India who wants to work for an SEO company in the USA? There is no scarcity of good Indian content writers but getting the…

Continue ReadingINDIAN CONTENT WRITER SKILLS: ATTRACTING SEO COMPANIES IN THE USA
Read more about the article SEO BEST PRACTICE: USE HEADER TAGS

SEO BEST PRACTICE: USE HEADER TAGS

  • Post author:UNI SQUARE CONCEPTS
  • Post published:March 9, 2020
  • Post category:DIGITAL MARKETING
  • Reading time:5 mins read

It is true that header tags are not as important for search engine optimisation now, as they used to be. But they are important for a good user experience and…

Continue ReadingSEO BEST PRACTICE: USE HEADER TAGS
Read more about the article ESSENTIAL HTML TAGS FOR SEO: VALUE, PROBLEMS & TECHNIQUES FOR OPTIMISATION

ESSENTIAL HTML TAGS FOR SEO: VALUE, PROBLEMS & TECHNIQUES FOR OPTIMISATION

  • Post author:UNI SQUARE CONCEPTS
  • Post published:December 4, 2019
  • Post category:DIGITAL MARKETING
  • Reading time:9 mins read

The content of HTML tags are unique and full of many search engine optimisation possibilities. The <head> and <body> sections of your website's HTML document influence how a website performs…

Continue ReadingESSENTIAL HTML TAGS FOR SEO: VALUE, PROBLEMS & TECHNIQUES FOR OPTIMISATION
Read more about the article ALL YOU NEED TO KNOW ABOUT MOBILE FIRST INDEXING SEO

ALL YOU NEED TO KNOW ABOUT MOBILE FIRST INDEXING SEO

  • Post author:UNI SQUARE CONCEPTS
  • Post published:November 4, 2019
  • Post category:DIGITAL MARKETING
  • Reading time:6 mins read

In the beginning of the 21st century, most of the search queries were performed using a desktop device. But now, a few years after the introduction of smartphones and tablets,…

Continue ReadingALL YOU NEED TO KNOW ABOUT MOBILE FIRST INDEXING SEO
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About

The Uni Square Blog is a curated portal, focusing upon specific aspects of advertising, branding and marketing. The Uni Square Blog is managed under the dynamic leadership and editorial skills of Uday Sonthalia. Uday is the promoter and CEO of Uni Square Concepts, a top advertising agency located in New Delhi, India, which specialises in Designing, Content & Digital Marketing. The Uni Square Blog aims to deliver practical knowledge of the competencies that Uni Square Concepts possesses.

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