A GUIDE TO CANONICAL URLs FOR EFFECTIVE SEARCH ENGINE OPTIMISATION
Sometimes there is similar content on multiple URLs or even multiple websites. This can harm your rankings on search engine result pages. But by using canonical URLs, you can cross…
STEP WISE PROCEDURE TO DO GOOGLE SEARCH ENGINE MARKETING VIA GOOGLE ADS (ADWORDS)
Google Ads (Adwords) is the biggest PPC platform for any Ad strategy. When set up strategically, it is the best source of paid traffic. This step-by-step guide aims to educate…
BEST TACTICS TO ACHIEVE HIGHER RESULTS IN SEARCH ENGINE RESULT PAGES (SERPs)
Without proper search engine optimization, it wouldn’t matter if you have valuable content or a user-friendly website. Though SEO is one of the slowest marketing techniques, it builds credibility and…
BEYOND KEYWORDS: VISUAL SEARCH OPTIMISATION
Visual search has been around for sometime now. In the past, search engines used text-based queries to come up with the best matches. Now, search engines, social networks, e-commerce websites,…
PARAMETERS OF SEO FRIENDLY CONTENT FOLLOWED BY MOST SEO FRIENDLY WEBSITES
Search Engine Optimization is an important aspect of content writing. If you want to become a content writer, then you must make yourself familiar with the parameters of SEO friendly…
INDIAN CONTENT WRITER SKILLS: ATTRACTING SEO COMPANIES IN THE USA
Are you a content writer in India who wants to work for an SEO company in the USA? There is no scarcity of good Indian content writers but getting the…
SEO BEST PRACTICE: USE HEADER TAGS
It is true that header tags are not as important for search engine optimisation now, as they used to be. But they are important for a good user experience and…
ESSENTIAL HTML TAGS FOR SEO: VALUE, PROBLEMS & TECHNIQUES FOR OPTIMISATION
The content of HTML tags are unique and full of many search engine optimisation possibilities. The <head> and <body> sections of your website's HTML document influence how a website performs…
ALL YOU NEED TO KNOW ABOUT MOBILE FIRST INDEXING SEO
In the beginning of the 21st century, most of the search queries were performed using a desktop device. But now, a few years after the introduction of smartphones and tablets,…
THE IMPORTANCE OF WEB DESIGN AGENCY IN MARKETING CAMPAIGNS
Are you wondering why you should invest in a good web design agency? To answer that question, we must start by discussing a very basic and fundamental question: why should…