//IMPORTANCE OF CREATING INFOGRAPHICS IN DIGITAL MARKETING

IMPORTANCE OF CREATING INFOGRAPHICS IN DIGITAL MARKETING

Infographics are a great tool to enhance your SEO efforts. Since they deliver a message quickly to the viewers, they are a powerful marketing tool. The necessity of creating infographics for enhancing SEO cannot be overlooked as quality infographics can drive traffic to your website. This blog aims to highlight the importance of creating infographics for SEO and how to create the perfect infographic for your blogs.

In the last few years, infographics have become the most favored method of sharing content. Due to their sharing capacity, infographics are a popular to create brand awareness and enhance your online presence. Also, read our next blog to know about the major digital marketing tools that will help to increase your online presence.

Since they are easy to understand and quick to grab a viewer’s attention, business organizations are creating infographics to complement their SEO strategy. However, most importantly, you should read more on the topic CHOOSING THE RIGHT KEYWORDS IN CONTENT WRITING- AN INTEGRAL PART OF SEO STRATEGY as it is an integral element to optimise the website.

So, what are infographics? Information graphics or ‘infographics’ are visual representations of data or information. We create infographics with an intent to present complex information in a quick, clear and interesting manner. The easy to understand presentation of data is of key importance in an infographic.

IMPORTANCE OF CREATING INFOGRAPHICS

Importance of creating Infographics in digital marketing CREATING INFOGRAPHICS IN DIGITAL MARKETING

Importance of creating Infographics: An eye-catching tool

Infographics present information in an effective and visually pleasing manner. Infographics are entertaining, interesting and more engaging than plain text.

A viewer will surely read a well-designed infographic. An infographic not only presents the information in a unique and interesting way, but also leaves a lasting impact on the viewers.


Importance of creating Infographics in digital marketing CREATING INFOGRAPHICS IN DIGITAL MARKETING

Importance of creating Infographics lies in its brand awareness

Infographics created with the logo of your brand is a good way to spread brand awareness. Check out our blog on ‘THE BEST FREE ONLINE LOGO MAKERS FOR BEGINNERS‘ to create a logo for your organization.

Infographics also help in establishing your experience about a topic in your niche. They can also impart information about your brand, products, and services. A good infographic can be a good and engaging way to communicate information about your brand.


Importance of creating Infographics in digital marketing CREATING INFOGRAPHICS IN DIGITAL MARKETING

Importance of creating infographics: Easy to share

It has been analyzed that infographics are liked and shared three times more than any other content types. Images are usually much easier to share than other types of content. Infographics are thus shared and re-posted on social media sites and other platforms which enhance their viewership. Infographics retain their relevancy and remain popular for a long time. They can be shared and circulate several months after their posting date.


Importance of creating Infographics in digital marketing CREATING INFOGRAPHICS IN DIGITAL MARKETING

Importance of creating infographics in boosting website traffic

Infographics are read and viewed more than any other kind of content. Interesting, relevant and engaging infographics are one of the reasons for traffic staying on your website for a longer time.

Due to their shareability, if someone clicks on your infographic shared by any other person, the traffic gets redirected to your website. Infographics boost your website traffic manifold.


boost website traffic

Effective link building generates the importance of creating infographics

Both internal and outbound link buildings are important factors for SEO. Read our blogs to know more:

Infographics are an effective method to build links. Infographics usually attract a number of backlinks. If you create an infographic that is relevant and interesting, others will want to share your infographic. If they do, they naturally credit you through backlinks.

To promote your infographics, you can also email them to bloggers that would find it relevant, share them with influencers, or even submit infographics to websites. This increases your backlinks and chances of getting more backlinks.


Importance of creating Infographics in digital marketing CREATING INFOGRAPHICS IN DIGITAL MARKETING

Importance of creating infographics: Higher ranking in SERPs

Infographics are interesting and engaging and are easy to share. They attract backlinks. And, as Backlinks are a crucial parameter of Off-Page SEO, using infographics can contribute and complement your overall SEO strategy.

When used together with other strategies, they result in higher domain authority, more backlinks, and finally more website traffic. Moreover, lead to higher rankings in SERPs.


HOW TO CREATE BETTER INFOGRAPHICS?

Importance of creating Infographics in digital marketing CREATING INFOGRAPHICS IN DIGITAL MARKETING

Research and choose your topic 

For a good infographic, it is important to choose topics that interest your target audience. Research keywords, use internal data sources, go through customer queries, see which of your posts have been best shared, study the behavior of your customers from social sites, etc. After careful study, choose the topic that you think would interest and attract your target audience.


Importance of creating Infographics in digital marketing CREATING INFOGRAPHICS IN DIGITAL MARKETING

Choose a particular type 

There are many types of infographics. The three main kinds of infographics are static infographics which are meant to be scrolled, motion infographics in which animation is used and interactive infographics which allows the viewer to interact and engage with the data. The creation of infographics’ type depends on the kind of content that they offer. The most common types are:

  • Timeline infographics are used to tell how the subject changed over a period of time.
  • Geographic infographics showcase data trends according to location.
  • Comparison infographics compare two subjects.
  • Data infographics use charts to show data.

Importance of creating Infographics in digital marketing CREATING INFOGRAPHICS IN DIGITAL MARKETING

Importance of creating infographics depends on your Research and plan 

Research as much as possible about the subject matter. Get content, data, and statistics from reputed sources. Besides, don’t forget to refer and give credit to the sources of information. Focus on statistical data that can be easily visualized and finally, plan how you want your content to be displayed.


Importance of creating Infographics in digital marketing CREATING INFOGRAPHICS IN DIGITAL MARKETING

Importance of creating infographics matters only if you use appealing design

An effective and appealing design is crucial for the success of the infographic. Use a readable font, avoid cluttered text, making use of white space, use as little text as possible and instead use graphs and illustrations. Use a mix of colors but make sure they go well.

Also, do keep in mind to not use more than 4 or 5 colors. Make sure to have a consistent layout, simple design and icons wherever possible.

Read our next blog to understand STEP WISE DESIGNING PROCESS FOR BEGINNERS: A PRODUCTIVE APPROACH. It will help and guide you throughtout the designing process.


use an appealing design for creating infographics

Promote your infographic

Without proper promotion of your infographic, it won’t reach your target audience. So to do that, post the infographic on your blog and social platforms, share it with influencers and relevant websites, use paid promotion, etc.


HOW TO OPTIMISE INFOGRAPHICS FOR SEO?

Importance of creating Infographics in digital marketing CREATING INFOGRAPHICS IN DIGITAL MARKETING

Importance of creating infographics is through URL optimization

Now that you know the importance of creating Infographics, add the focus keywords in your URL (permalink) to optimize infographics for SEO. Know more about HOW TO DO URL OPTIMIZATION FOR HIGHER SEARCH RANKINGS to get a better understanding of Infographic optimization.


URL optimization

Meta description

Write a catchy meta description that contains the keyword and compels people to click on it.


Importance of creating Infographics in digital marketing CREATING INFOGRAPHICS IN DIGITAL MARKETING

Heading is required to establish the importance of creating infographics

Make sure to add focus keyword in the heading. Understand, that they can boost rankings.


Importance of creating Infographics in digital marketing CREATING INFOGRAPHICS IN DIGITAL MARKETING

Alt text

Search engine crawlers can’t read images. To overcome this, it is important to add focus keywords in the image titles and descriptions.


Alt text

Fast loading time

Make sure to compress your infographic, to choose a suitable hosting server, and to minimize the redirects. As a result, all these efforts will lead to boosting your page loading time. This technique will help you to create the best infographics.


Load time

Share button 

Make sure to add social sharing buttons that makes your infographic easier to share and boosts rankings.

The use of infographics in a blog is an effective marketing tool and the best method to spread brand awareness. In fact, it’s so easy to read them on smartphones, tablets and other handheld devices. Along with this point, as they present the information in a unique and interesting way, it leaves a lasting impact on the viewers.

Since infographics are linkable and shareable, that’s no sweat to share it on other sites as well. This helps in building links and generates more website traffic. Thus, digital marketing has the importance of creating infographics. If you need professional designing services, visit this link

Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts.