There is an increase in the usage of videos worldwide; people are now using their computers and phones to search on the web more frequently. The major reason behind it is the accessibility; it is cheaper, and there are no more virtual boundaries on how, when and where people can interact with the content. In this article, we have highlighted the importance of videos for the future of content marketing.

Nowadays, every business or, in fact, even individuals, are creating videos to drive traffic and attract more customers. This has grown even more after the advent of social media platforms, as they are designed to appeal the audience with visual content. People worldwide spend billions of hours every day watching videos which is why videos account for over 80% of internet traffic in 2022. Therefore, videos are important for every business and are the future of content marketing. Let us know why video content will overpower content marketing in the future.

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1. Customers like digital content more than text

It has been observed that people’s preference has changed from images, graphics or text to video content. Thus, if you want to entice customers or increase your followers, then the best way is to use videos. Provide them with the content they are looking for, as it will help them be open to your messages. To know about how to expand the social media reach of your business, read our blog 5 UNKNOWN WAYS IN WHICH YOU CAN DO SOCIAL MEDIA MARKETING THROUGH FACEBOOK.

The significance of videos in content marketing can not be emphasized enough as awareness through videos create a lasting impact on customers. Ensure that you make excellent quality videos, and for that, you can use any video maker in the market. Viewers do not like blurry or dull videos, so ensure that you use colours in your video and make them entertaining. Videos are one of the quickest and most fun ways of learning; therefore, people watch explainer videos of the product instead of reading the instruction manuals.


2. Helps create a relationship with the customers

When a customer is unhappy about the existing product they are using, they use the internet to search for its alternatives, which is called a pre-relation phase. In this stage, you will not have any interaction with the customer as they do not know about your product. All you need is to post an intro video about your product as it communicates on your behalf.

Videos help bring customers and vendors together in the pre-relation stage. It is an influential way to start your relationship as you can convey your message without any interruption. Therefore, if you create a satisfactory video and people get convinced, they will for sure take the next step and purchase your product.  To learn more about unique video marketing tips, read our blog VIDEO MARKETING STRATEGIES TO EXPAND YOUR AD REACH & GROW ONLINE.

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3. Customers are most likely to share videos

As per a recent survey, more than 80% of people said they like sharing videos that they enjoyed or found informative with their friends. Therefore,  there is significance of videos in content marketing. By creating a good video you can increase your brand awareness, boost engagement, and give rise to ROI.

As per the data by Google, 6 out of 10 people prefer watching videos online rather than on TV. The usage of videos is growing, and the ease of sharing them can help you become famous and earn a good amount of money.

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4. Videos can help with customer support

Videos are the best medium to convey any information in a short and fun way. Therefore, you can search for the common problems your customers encounter and create videos on them; this will help lessen the load on your customer support team. It is better than texting or explaining on calls, as customers can see the visuals along with the audio or subtitles. The significance of video in content marketing can not be ignored as it is the best way to connect to a wider range of audience.

Videos help make the understanding better; this means that they would not have to call your support team for issue resolution. In fact, even creating how-to or explainer videos can help ease the burden of your customer support team.

5. Video content can help your brand stand out

There is a lot that videos can do, all you need is to find ways to use them in the best possible manner. There are different types of videos you can create, such as:

  • Promotional
  • Live videos
  • Explainer
  • Product videos
  • Webinars
  • Tutorials
  • Testimonials
  • Interviews
  • Social Media Content
  • Vlogs
  • Presentations

You can use any or all of them to serve different purposes and for different platforms. Video content is a powerful tool that can make or break your business; therefore, it is essential to create good videos to make your brand famous and get traffic to your site. Use video maker for making the video in seconds as they offer pre-made templates and numerous customization options that can help make a professional-looking video within no time. Also, if you want to increase customer engagement on your social media platforms, then read our blog INCREASE CUSTOMER ENGAGEMENT ON FACEBOOK AND TWITTER WITH THESE SOCIAL MEDIA STRATEGIES.

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6. People purchase on seeing videos

The purchasing trend has changed, and so have the buyers’ habits. Now, people get convinced to purchase a product by looking at the videos; thus, posting product videos on your website and social media platforms can help increase leads.

Videos can drive conversions as they help customers understand the product better, plus they can read about the product in the description and purchase it just sitting at home. While creating product videos, you need to ensure to put a call to action in the end so that the customer can instantly buy the product instead of going to another page. If you want to create engaging videos for your business, then the online tools mentioned in our blog TOP VIDEO CREATION TOOLS AVAILABLE ONLINE will help you.

Customers are now tired of watching ads as the content is being created endlessly; more than 300 hours of videos are uploaded every minute just on YouTube. Imagine how confusing it can be for a customer and easy for your brand to get lost in so many videos.

Therefore, you need to create a video that connects with the target audience and guide them on every step so that they do not want to watch your competitor’s video.

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7. Videos have incredible viral potential

I am sure you cannot recall the last viral image that you saw on Facebook or Instagram, but it is easy for you to recall the last viral commercial that you saw. This is the significance of videos in content marketing. You can use it to make your brand viral. It can grab your customer’s attention very quickly, but you need to put in the effort to write a good script. 

Create content that connects with your customers within the first few seconds, and make sure that the intro and titles force the viewers to watch your video till the end. Maintain consistency throughout so that the customer is keen to know the end and enjoys every part. Only then he will share it further, and your video will become viral. Therefore, anyone can make a viral video; all you need is some creativity, humour and luck as well. 

Videos are definitely the future of content marketing and plays significant role in the future of content marketing as they are loved by audiences and marketers globally. Users spending time on videos has increased by 80% in just a year, which is a huge jump, and this is increasing every day, so create good videos to increase brand awareness and generate successful leads.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.