As time has passed, the way businesses approach their customers has changed. Traditional marketing has become less important and a new face has emerged in front of the industry. With change in technology, now more businesses are moving to online platforms. Thus, resulting in creating a high demand for digital marketing. To know more about the benefits of digital marketing, read our blog BENEFITS OF DIGITAL MARKETING AND WHY YOU NEED IT. In this article, we have discussed about the importance of digital marketing in today’s world and what are the different types of digital marketing tools that can help you grow your business online.  

The internet has brought a whole new market to the table, and digital marketing has become the norm for a successful business. Your business is in need of digital marketing strategy to increase profits. If you’re not utilizing this facet, your business may not reach its best potential. If you want to see improvements in your business or increase your sales, you must get your business into digital marketing. Before you get started, here’s everything you need to know.

Different Types of Digital Marketing

1. Social Media

Social Media Marketing involves using key platforms such as Facebook, Instagram and more. Social media platforms are widely used to promote businesses online by creating valuable content. There is a need of digital marketing in today’s competitive world as everything has shifted to online platforms. It’s also where business owners can communicate directly with their customers. To know more about how to grow your business on social media platforms, read our blog 10 SOCIAL MEDIA TIPS TO ELEVATE YOUR MARKETING STRATEGY.

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2. SEO

Search Engine Optimization is a widely used marketing strategy that helps businesses to increase their website’s ranking & traffic. The need of digital marketing can not be ignored because of its high demand and wider reach. The higher your website ranks on Google’s search engine rankings, the more chances it is to grow your brand.  To understand in-depth about search engine optimization read our blog LEARN SEO: A BEGINNER’S MANUAL.

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3. PPC or Pay-per-click

It’s a marketing strategy that will draw paid traffic to your business site. The advertiser only pays the publisher each time their ad has been clicked. Understanding the need of digital marketing in today’s scenario is crucial for the growth of a company. To understand in-depth about pay per click marketing, read our blog HOW DOES PAY PER CLICK MARKETING WORK?

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4. Content Marketing

Content Marketing allows businesses to create valuable content for customers instead of pitching them about their products. Content marketing focuses on value and creating content that will attract customers. The need of digital marketing for businesses is growing with time and it is important for organisations to include digital marketing in their business strategies. 

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5. Video Marketing

Video marketing is the most popular form of media distributed online. It is an effective marketing content that will bring more customers to your business. This form of marketing can be used in many ways. To promote your business online it is crucial to understand the need of digital marketing and how it can help you earn more profit. You can use it to promote your brand, or a product, show behind the scenes of your business etc. 

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6. Email Marketing 

This is one of the oldest forms of digital marketing, and has the highest return on investment. It involves sending out personalized emails to a target audience or prior customers. With the growing need of digital marketing, different strategies are formulated at every step for the growth of the business.

Why Digital Marketing is Important for your Business?

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1. Your Customers are Online

There are billions of internet users, and the number continues to rise. This should give you an idea of the market you can tap into with the right form of digital marketing. Your business needs exposure to find customers, online marketing is the best way to make it happen. The high need of digital marketing makes it the most widely used method of online promotion in today’s world.

When people hear about your business, they want to learn more about it, they want to make sure you exist online. This empahsises the need of digital marketing in today’s world. If people can’t find anything about you online, chances are that you’ll lose them as a customer.

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2. Fast and Efficient

Digital marketing is more affordable than traditional marketing. If you own a business that has limited resources, spending money to advertise traditionally is not enough. The need of digital marketing has grown overtime resulting in more competition. Even the need to print flyers for your business is expensive and time-consuming.

However, with digital marketing, your small business can start the process immediately, all you need is the relevant research and the right guidance. Once you understand the need of digital marketing, you will realise how important is it for the growth of your business. The market research tools mentioned in our blog TOP MARKET RESEARCH TOOLS AVAILABLE ONLINE will help you easily research about the market needs & requirements.

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3. Better Return on Investment

Many businesses can attest to the fact that when you do online marketing, whether paid or free, it has a better return on investment. It is possible to have a higher conversion rate or return on investment as many of our customers live their lives online.

If you want to find out who your audience is, there are ways for you to discover this, but if it proves too difficult, another option is to work with professionals who can handle it for you. It is important to first understand the need of digital marketing and then take necessary steps to include it in your business strategy.   

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4. Your Competitors are Doing It

To put it simply, your competitors are undertaking digital marketing, that’s why they remain your competitors. This emphasises the need of digital marketing and why is it crucial for you to include it in your strategy. When you have the right resources, you can see what your competitors are doing and be aware of it, you can even utilise the loopholes they aren’t thinking of and exploit anything they’ve done badly. 

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5. Reach Out to Your Customers

One vital aspect of digital marketing is customer service. You can build relationships and graft any sore spots your customers might have. The customers can reach out to you with questions, queries and real-time feedback. When you build a valuable relationship with your clients, you will always have a good brand image. Once you include the right digital marketing strategy in your business, you will truly understand the need of digital marketing. To understand about your target audience, read our blog STEPWISE PROCEDURE TO DETERMINE THE TARGET AUDIENCE FOR A PERFECT DIGITAL MARKETING STRATEGY.

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6. Caters to Mobile Phone Users

There are just as many people on mobile phones as there are on the internet. You can promote your business in ways that mobile phone users are the key target. Think about it, your business could be in people’s pockets.

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7. Choose a Great Digital Marketing Agency

As you can see, digital marketing is necessary for the survival of businesses today. You need to expose your brand to wider audiences, but it’s not as straightforward as it seems. The need of digital marketing continues to grow with time and it is important for businesses to start formulating digital marketing strategy in their business. Digital marketing is a multifaceted, time-consuming, and often high-risk activity. To do it correctly, you should work with a digital marketing agency. Ideally, it would be a digital marketing agency with an industry-leading team.

When it comes to making this choice, choose Blurn has been the top choice of clients worldwide for its top-shelf digital marketing services for well over a decade now. 

In today’s digital world, digital marketing has become a crucial part of every organisation. It is one of the best ways to reach out to a wider audience and promote your product & services. The importance of digital marketing can not be emphasised enough as each and every other person is using digital platforms. To boost your business growth, incorporate the effective digital marketing tips mentioned in our blog HOW TO PLAN AN EXCELLENT DIGITAL MARKETING STRATEGY.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.