A lead is a person who indicates interest in a company’s products or services. Lead generation is the process of attracting prospects and converting them into customers. A company is always in the search for new leads because it is easy to convert them into customers. This is because leads are already interested in a company’s products. Generating leads is important as it is a crucial step towards making new customers for the business. This step by step guide aims to help readers to create Facebook lead generation forms for business leads.

Generating leads usually involves a number of steps, which redirects users to a landing page. This increases the chances of visitors navigating away and increases bounce rates. By using Facebook lead generation ads, this process becomes much more simpler. The users can fill in their information without having to leave Facebook which decreases the bounce rate. Thus, businesses can easily generate leads on Facebook.

How do Facebook’s lead ads work?

Lead ads are a type of Facebook lead forms which instead of using a landing page, allow users to fill out the form on Facebook itself. The information is usually already filled based on the information users have entered into Facebook, making the entire process seamless. Facebook lead forms make the process easier for users, which increases the possibility of them converting into leads. To know about how you can do social media marketing through Facebook, read our blog: 5 UNKNOWN WAYS IN WHICH YOU CAN DO SOCIAL MEDIA MARKETING THROUGH FACEBOOK.


Benefits of using facebook lead generation forms for business leads:

  • Costs less: Facebook lead ads cost less than usual methods. The cost per lead for Facebook lead generation forms is significantly lesser.
  • Brand awareness: Facebook has over 2 billion users. Thus it is a good platform to create brand awareness and generate leads.
  • Saves Time: Facebook lead forms save the time of the prospects by making the process of filling up the form easier. Not only that, it is easy for you to create lead generation forms. Thus, using lead ads on facebook saves your time as well.
  • Customizable: It is possible for you to customize lead form and add more fields as per your liking and requirements.

To know in detail about blog marketing, read our blog: THE ULTIMATE BLOG MARKETING GUIDE.


A detailed guide to learn basic facebook marketing

How to create facebook lead generation forms for business leads?

You can create Facebook lead forms from your business page or the ad manager. The step wise process is mentioned below.

A. Create Facebook Lead Forms from your page:

  1. Open your business page: Go to your business page and click on the ‘Publishing Tools’ option at the top.
  2. Open forms library: From the drop-down menu on the left hand, click forms library to open it.
  3. Click Create: In the forms library, you will see ‘+Create’ option. Click on it.
  4. Choose the type of form you want to create: Choose the type of form you want to create. You have two options.
  5. New Form: This option allows you to create a form from scratch. If you choose this option, continue from step 6.
  6. Duplicate an Existing Form: This option allows you to modify a form you created previously. If you choose this option, continue from step 8.
  7. Name your form: Click the pencil next to the field that says ‘Untitled Form’ and write the name of your lead form. Click on the ‘Save’ button on the top right corner to save your progress.
  8. Choose Form Type: From the content tab, choose the type of form you want to create.
    Forms for more volume are quick to fill out and submit. On the other hand, forms for higher intent have a review screen that allows users to review their information before submitting.
  9. Add an intro (optional step): You can add an intro to add more details to your form. Click on the Intro (optional) section and click the toggle button to add an intro. You can add bullet points or a paragraph to describe your products or what the users get if they sign up.
  10. Add Headline: Click on the questions section to add a headline that will appear on the top of your questions.
  11. Choose information you would like to ask for: Under the option ‘What information would you like to ask for?’, tick the options that you would like the viewers to fill out.
  12. Add a custom question (optional step): You can add up to 15 custom questions in your lead generation form.
    If you are modifying an existing form, click Finish on the Top right hand corner.
    If you are creating a new form, click Save and follow the next steps.
  13. Add Privacy Policy: Add link text and link URL to your privacy policy and if you want to add additional disclaimers, check the ‘Add custom disclaimer’ option.
  14. Add a thank you screen: You can add a custom screen to keep your leads engaged once they have submitted their form. The character limit for the headline and button text is 30 characters, while it is 60 characters for the description.
  15. Preview your form: Check the form preview and make sure that everything is correct and to your liking.
    Click Finish to complete and publish your form. You can click Save to publish the form later.

If you wish to know about marketing strategies to generate leads for educational institutes, read our blog: BUSINESS MARKETING STRATEGIES TO GENERATE LEADS FOR EDUCATIONAL INSTITUTES.


B. Create Facebook Lead Forms from Ads Manager:

  1. Open the Ads Manager: Go to the ads manager and click on the ‘+Create’ option on the top left corner.
  2. Select guided creation: Once you select guided creation, choose lead generation as your objective from the screen.
  3. Choose Page: Choose the page you would like to create lead ads from the page section. Review terms and conditions and select I agree.
  4. Set your options: Set audience, placements, budget, schedule and click continue.
  5. Choose Ad Name: Enter your ad name and in the identity section, select your page.
  6. Select ad format: Select an ad format and add images or videos and fill your ad’s headline, text and CTA button.
  7. Create a form: From the lead form section, you can create lead forms. Click on ‘+New Form’ to create a new form. Choose Duplicate to modify an existing form. Alternatively you can select a draft of a previously saved form and continue editing.
  8. Name your form: Click the field that says ‘Untitled Form’ and write the name of your lead form.
  9. Add an intro (optional): In the content tab, click on the Intro (optional) section and click the toggle button to add an intro to add more details to your form.
  10. Add Headline: Click on the questions section to write a headline for the questions that appear in the form.
  11. Choose information you would like to ask for: Under the option ‘What information would you like to ask for?’, tick the options that you would like the viewers to fill out.
  12. Add a custom question (optional step): You can add up to 15 custom questions in your lead generation form.
    If you are modifying an existing form, click Finish on the Top right hand corner.
    If you are creating a new form, click Save and follow the next steps.
  13. Add Privacy Policy: Add link text and link URL to your privacy policy and if you want to add additional disclaimers check the Add custom disclaimer option.
  14. Add a thank you screen: You can add a custom screen to keep your leads engaged once they have submitted their form. The character limit for the headline and button text is 30 characters, while it is 60 characters for the description.
  15. Preview your form: Check the form preview and make sure that everything is correct and to your liking.
    Click Finish to complete and publish your form. You can click Save to publish the form later.

Once you have launched the lead ad, you will have to review your results. You can download the data from the published posts section of your page. Using Facebook lead generation forms for business leads is easy and quick. It also reduces bounce rates and saves the time of the viewers. Thus, lead ads make it easy to generate leads on Facebook.

 

UNI SQUARE CONCEPTS

Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.

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