In the first quarter of 2018, Facebook had around 2.19 billion monthly active users. It is one of the best social media networks for businesses to promote themselves. In fact, every business must know the Facebook marketing secrets and learn about free advertising methods on Facebook. Especially, since it offers numerous tools and opportunities for top digital marketing agencies. Facebook allows businesses to foster positive relationships with customers, build brand awareness, generate leads, etc. Facebook sometimes updates it’s algorithm and rolls out features on a regular basis. This might make it hard for marketers to keep up and retain the effectiveness of their marketing strategy. By the end of this blog, you will know about 5 ways which are effective, but are not well known to do Social Media Marketing through Facebook.

In the last few years, marketers have increasingly been using Facebook as a medium for promotion and advertising. The relative ease, low cost of marketing on this platform along with the opportunity to invest time and resources on the right audience, are a few of the reasons why marketers are turning to Facebook to reach out to their audience. Here are a few Facebook marketing secrets that you can use to create an impact on your audience.

5. Engage with the target audience on Facebook groups

Facebook groups are one of the free advertising methods on Facebook. This is because groups on Facebook offer marketers to target an audience without spending money on targeting options. You can either join groups or create one, based on your business. Regular participation in groups in the form of content, discussions, etc. builds a foundation for brand awareness. Once you feel that the audience sees you as credible, you can make a sales pitch. Facebook groups are a good way to get feedback, content ideas, and provide customer service. Also, know how to identify the target audience in our blog: STEPS TO IDENTIFY THE TARGET AUDIENCE: KNOW WHAT IS MARKET.

How to increase customer engagement on Facebook

4. Post interesting content

There are several free advertising methods on Facebook and one of them is, posting interesting content. The content that you post on your business page shouldn’t just be like the promotional posts. Create interesting content that resonates with the audience and encourages customer engagement. Relevancy is essential for Social Media Marketing through Facebook. Thus, the content you post must be relevant to the brand and contribute to better branding. Each post that goes up on your page must provide value and information to the audience. In addition to offering information and your expertise, post fun facts, case studies, success stories, etc. The main motive of posting content on Facebook must be to establish yourself as a credible source in your niche.

Organic and paid publicity ads on Facebook

3. Boost your posts

Not all of your followers see your posts, they are only visible to the users who have actively been engaged with your page. Boosting posts is extremely effective, especially for small businesses, who practice Social Media Marketing through Facebook. This is one of the free advertising methods on Facebook. Boost your most important posts, especially the ones that announce an event, product announcement, etc. Targeting the boosted posts towards a specific audience is much more effective. It helps businesses to reach a larger audience and helps to target people who might be potential customers. In addition to the larger reach and higher engagement, once a post is boosted, the subsequent posts also get better engagement.

2. Use the Facebook Pixel

Facebook pixel is one of the top Facebook marketing secrets that can be used to measure ROI. Facebook pixel allows marketers to create a custom audience, reach the right audience, track audience behavior, and interaction with the business page, optimize ads, etc. To set up Facebook Pixel:

  • Go to ads manager
  • In the measure and reports category from the events manager, choose Pixels.
  • Click on ‘Create a pixel’.
  • Type a name and click create.

To manually install the code, copy the code and paste it between the <head> and </head> tags on your website. You can also use an integration or tag managers like Google tag manager, Magento, Shopify, etc to add a Facebook pixel. To know how to increase organic reach on Facebook, read our blog on: 7 TESTED METHODS TO INCREASE ORGANIC REACH ON FACEBOOK.

1.Begin with a large group

1. Use audience insights

Audience insights provide a detailed analysis of the target audience. For successful Social Media Marketing through Facebook, it is important to track results. Audience insights offer graphics and reports about audience demographics. Thus, it makes it easier for businesses to learn what kind of content the audience engages with. You can use this information to create relevant and engaging content.

Social Media Marketing through Facebook is all about the audience. The success of a business page depends on how they create a better experience for their audiences. All the above-mentioned Facebook marketing secrets can positively impact your marketing efforts. In addition to these five practices, there are many more features that can be used by marketers. Experimenting with the options available with each post, you can easily build your brand through Facebook. Do you want to know how a business should choose the right social media marketing agency for itself? Read our next blog on: ALL ABOUT CHOOSING THE RIGHT SOCIAL MEDIA MARKETING AGENCY.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.