The increasing use of videos in today’s time has taken the world by a storm. While digital marketing trends keep coming and going, the one thing that has never ceased to go obsolete is the world of video creation and marketing. Videos are not only a great way to interact and engage with one’s audience, but is also an excellent way to put across your message in an attractive and appealing manner. They are more impactful as compared to text and images combined. This blog discusses the top video creation tools available online.

Video creation requires time and efforts in order to yield impactful results. Creating videos is not something that everyone can manage like a professional. However, with the right amount of guidance and recommendations about the best video creation tools for professionals, the task of video creation can be made efficient and effective. Here, we present to you a list of the top online video creation tools that are available in the market online. So, add video creation to your digital marketing tactics and start creating visually appealing videos today. 

1. Filmora

Filmora is one of the top online video creation tools that is most widely used today. It provides users with the freedom of choosing features as per the requirement of their videos. This application is specially handy for beginners and offers an intuitive interface for them. 

  • Application: Compatible with both Mac and Windows devices, Filmora offers a wide set of desktop tools that can be modified as per the requirement of the user. With Filmora, you can adjust colors, textures, brightness and other effects using different tools.
  • Ease of Use: With Filmora, it is fairly simple to add music, filters, texts and overlays by trimming, splitting, making transitions, moving between clips, choosing the best ratios for the videos as per the need of the platforms and adjusting the speed of the clips. The application offers access to an excellent audio capability and captions to make incredible videos and beautiful designs.
  • Key Feature: The application is one of the best video creation tools for professionals and offers a screen recording feature to create tutorials and an easy to use mobile app that is currently compatible with IOS versions.
  • Pricing: Filmora does not offer a free version but offers several paid plans. The cost for these varies from $19 to $149 depending on the plan chosen. 

Read about the scope of freelance video production in future, in our blog: IS FREELANCE VIDEO PRODUCTION THE WAY FORWARD?.

2. Wideo

Wideo helps users to create videos quickly and easily with online templates available on their platform. Being one of the top web based online video creation tools, it is most suitable for digital agencies, marketing professionals and SMBs. By providing a full creative control, Wideo helps to create professional videos quickly. 

  • Application: Wideo is one of the top video creation tools for professionals and helps you add images, audio and texts to your videos to help you create customized videos from scratch and animate them quickly with the right set of tools. The app also gives suggestions to help users increase their social media engagement, increase CTRs and target your desired audience effectively.
  • Ease of Use: Wideo provides a huge range of attractive templates based on different categories like marketing, presentations, small videos, etc. The platform offers a free trial option too. The customer support team is also very active in helping out users during their activities. Change requests are easy to make and changes are implemented instantly.
  • Key Feature: The app is very versatile and functional as it not only helps users to create videos with different formats, but also helps in integrating them and adding effects and details to already created videos to improve them and make them more appealing.
  • Pricing: While the app offers a free trial, the application offers paid plans too, with categories like basic, pro and enterprise billed at $19, $39 and $79 each. 

3. Animoto

Animoto is one of the top video creation tools for professionals, marketers and vloggers to create professional videos and share their content in an attractive manner. With a drag and drop cloud based system, it is easy to use and does not require any prior experience of video creation and editing

  • Application: Users can choose the application’s in-built music library, stock images, storyboard templates and other texts, fonts and colours to make their videos attractive and appealing. The users can also personalize their videos using their own photos, videos and even brand logos.
  • Ease of Use: Being one of the top online video creation tools, Animoto helps to sync music with clips and helps you avoid the tedious process of editing. Animoto also helps in providing text only frames to videos to emphasize more on the content being put in. The application also comes in handy for wedding photographers who wish to add lots of effects to their videos while not spending a lot of time on it. It offers some of the best effects and styles for videos.
  • Key Feature: Animoto comes in with a feature to create movies, slideshows and teasers for a professional look. It is also very handy for students making projects and presentations and can work in a similar format like that of Google Slides, Powerpoint or Imovie.
  • Pricing: The application is one of the best video creation tools for professionals and offers a free and a paid version. The pricing starts at $5 per month, the professional plan starts at $33 per month and the team plan starts at $49 per month.

Read about the basic presentation skills, in our blog: BASIC PRESENTATION SKILLS YOU CAN’T GET WRONG .

4. Lumen5

Lumen5 is one of the top video creation tools for professionals and is an easy to use video creation platform that automatically lets you develop articles into videos. It helps in repurposing your blog’s content to make it more appealing and engaging. It is an excellent tool for growth hackers and marketers who like creating impactful video ads with minimal efforts. 

  • Application: By submitting the URL and AI powered script, any blog post can be turned into a video. The headlines of the blog are then converted into images by the application which can then be customized with layouts, fonts and photos. You can also skip this option and start your video from scratch.
  • Ease of Use: The application offers features like templates, animations, music tracks and copyright free images that can be used as per the video requirement. Using the drag and drop feature, you can also import your own images. The free version of the application also allows you to add your branded message too, however, with a mandatory Lumen5 watermark.
  • Key Feature: Lumen5 being one of the top online video creation tools, is compatible with different formats and social media channels like Facebook, Instagram, Pinterest, Snapchat, Youtube, LinkedIn, etc. It also lets you choose a custom format as per your requirements.
  • Pricing: The application offers a free plan that lets you create upto 5 videos per month with your logo that can also be shared across various social media channels. The paid plans start from $19-$149 per month. 

Read and know how to do social media marketing through LinkedIn, in our blog: 7 UNKNOWN WAYS TO DO B2B MARKETING ON LINKEDIN.



InVideo is one of the top online video creation tools. It serves as a purposeful tool for marketers, bloggers, students and small businesses who wish to create meaningful content with smart styles. It helps in creating social posts, explainer videos and intros in a snap.

  • Application: The application offers a powerful video editing platform. Each button has a tool tip to help you understand the use of each tool. InVideo also provides hundreds of customized templates for different industries and types. Apart from creating social posts and explainer videos, you can also use this video tool for creating presentations and tutorials.
  • Ease of Use: Being a straightforward and uncomplicated video creation tool, InVideo has preloaded templates, colors and logos to help users create professionally designed videos. The app’s posts are also suited for IGTVs and Facebook stories.
  • Key Feature: InVideo is one of the top video creation tools for professionals. It is a cloud based tool that can be effectively utilized by small enterprises, medium enterprises and educational institutions. The website also offers auto voice-overs for your videos. The numerous features provided, enable the creation of comprehensive videos using customized and built in tools to suit each user’s requirement.
  • Pricing: The application offers a free version. However, the free version puts a watermark on your posts. The paid version starts at $8 per month, when paid annually. 

While there are hundreds of online video creation tools for professionals available, it is recommended to start with the simpler version first to get a hang of the basics of video creation. For marketers and professionals, it is essential to map out the objectives of the video like blog promotion, creating video articles or simply tracking engagement through videos and then identify the tools most suitable. By using the above mentioned tools, you can create impactful videos with built in features or customize them using different available features. So, boost your social media presence and utilize the power of these online video creation tools effectively.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.