Including a persuasive Call To Action (CTA) on your website can increase the rate of conversion manifold. Without a CTA, your chances of converting a lead can fall drastically because there won’t be any reason for the viewers to take an action. A call to action on a landing page compels visitors to take the action you want them to take. Read on to find out how to draft a call to action that generate more CTRs and increase conversion rate.
Before you learn how to draft a call to action, it is important to know what exactly is a CTA. A CTA is usually a line of text, an image or a button that prompts the website visitors to take an action. CTAs usually vary depending upon the goal. Some common examples of CTAs are Click Here, Download Now, Free Trial, Add To Cart, etc. Tips on how to draft a call to action are mentioned below:
How draft a Call to Action: Write CTA in first person
While writing the content for a landing page, address your reader as ‘You’ i.e., in the second person. This makes them feel like someone is directly speaking to them. But in your CTAs, use first person words. Using me, mine, my, etc in your CTAs helps your visitors visualize what action they will be taking. For example, instead of “Book an Appointment Now” you can write “Book My Appointment Now!”
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How to draft a Call to Action: Use powerful words and verbs
To write a proper call to action, it is important to get straight to the point and write the action you desire in your CTA. Use words like buy, order, click, sign up, download, subscribe, etc. Using action oriented texts increases the CTR.
Since you have to keep your CTAs short, it is important to use strong words that provoke a sense of compulsion in the viewers to take the action. You should also try to incorporate keywords in your CTA. This will make it more attractive and effective. Go through this blog and learn about CHOOSING THE RIGHT KEYWORD IN CONTENT WRITING- AN INTEGRAL PART OF SEO STRATEGY.
Useful tip on how to draft a Call to Action: Keep the text short
Don’t put a lot of words in your CTA. To write a proper call to action make sure the text is simple and short. Your visitors won’t read everything on your website. You will need to create a CTA that stresses the benefits of the action in as few words as possible. Ideally a good call to action is two to five words or 150 characters long.
How to draft a Call to Action: Use big font
Use bigger font for your CTAs, but make sure it is not too big. The text should be big enough than the rest of the text on the page, so it is readable and easily distinguishable. Large text makes sure that the visitors find your CTA easily without searching too much. A 20% bigger font than the text for your content is an ideal size for the CTA.
You can also give your CTA a fancy touch according to your content. Here are the TOP FREE CALLIGRAPHY FONTS: CHARM WITH CURVY LETTERING.
Know how to draft a Call to Action: Choose your words carefully
To write a proper call to action it is essential to choose words carefully, so that people are drawn in. Be clear and use language that is easily understood. Avoid difficult words or jargons. Use inclusive and friendly words and pronouns in your CTAs. It is also important to provide an incentive or value. Give your visitors a reason why they should act, emphasise immediate action.
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Visibility is the key
Add your CTAs in locations where they will stand out. Add CTAs at the top of your website, in the navigation bars, at the side or at the end. Highlight CTAs with images or graphics so the CTA can be easily seen. Color is important for a CTA, use a color that contrasts to your background. You should be well read about color combinations. Go through this GLOSSARY OF COLORS: CAPTIVATING COLOR COMBINATIONS to know more about the importance of colors. Using a similar color will make your CTA hard to find.
Also make sure that there is a good amount of white space surrounding your CTAs. It helps the CTA to stand out and immediately catches the viewer’s attention. Using attractive and vibrant color combinations will make your CTAs more effective. Check out our blog to know more about TOP COLOR COMBINATIONS: POWER OF COLOR RELATIONSHIPS.
Create a sense of urgency
Fear of missing out is something that motivates everyone. If your viewers see a deal that is time bound, they are more likely to take action. CTAs like “Buy today and get 30% off” or “Sale lasts till Tuesday” create a sense of urgency. Write a proper call to action that compels the visitor to click.
Always keep in mind that without a good CTA, your viewers will have no reason to take action. Your landing page will fail to get conversions if there is no CTA button. Thus knowing how to draft a call to action is essential for increased conversion rates. While creating CTAs make it a point to run tests. Test placement, text, style, colour, font, etc and choose the elements that are bound to get more clicks.
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