//HOW TO BUILD AUTHORITY FROM BLOGGING

HOW TO BUILD AUTHORITY FROM BLOGGING

All bloggers want their blogs to succeed and create loyal followers. There are some common mistakes which can be avoided and changes that you can implement to build authority from blogging. This post lists 8 tips to boost your blog and build a blog which receives unique visitors and has a number of followers.

When it comes to blogging one of the essential elements for success is to establish yourself in your niche. A strong reputation and being recognized as an authority resource can help you a lot. Mentioned below are 8 tips to build authority within your niche:

Find your niche to build authority from blogging

One of the most important things to build authority from blogging is to find your niche. This means that you have to focus on a specific topic. Create a collection of related articles which help to solve the reader’s problems. By choosing a niche you can reduce competition and target the right audience. This will help you to build yourself as an expert in that particular niche.

Go through THE ABSOLUTE GUIDE TO BLOG WRITING to kick-start your blog.


Experiment HOW TO BUILD AUTHORITY FROM BLOGGING

Build authority from blogging: Experiment

Experimenting is essential to boost blogging success. Trying new things like blogging series, new content types, or placing ads can lead to a huge increase in traffic. When experimenting with new things, use website analytics and user comments to see how your visitors are reacting. You can even create polls to gain insights on how your followers feel about these changes. If something doesn’t work you can stop and experiments usually do not lead to any drastic impacts.


Promote HOW TO BUILD AUTHORITY FROM BLOGGING

Promote your content to build authority from blogging

If no one sees your blog content, it won’t matter if you have the best content in your industry. In order to build authority within your niche, to promote your content. Promoting a new blog is not easy and so you need to put in more time promoting content than writing it. To gain exposure connect with influencers, write guest posts and build a social media following.

Guest posting is a great way to keep in practice as a writer. Don’t miss out on these 5 WEBSITES TO CONSIDER FOR GUEST POSTING. ANSWER TO ‘WHERE TO WRITE A BLOG’?


Engage and interest people HOW TO BUILD AUTHORITY FROM BLOGGING

Engage and interest people in order to build authority from blogging

Create content which encourages visitors to return to stay on your blog. By creating an engaging blog, visitors are more likely to subscribe. You can link to a relevant article within the content or list additional resources at the end of the blog. This provides readers with more information on the topic and also increases the time to spend on your blog.

It is extremely important to know the difference between an article and a blog. Click on the link below to know the CORE DIFFERENCES BETWEEN BLOGS AND ARTICLES. To build authority from blogging engagement with users is important, reply to their comments or thank them for feedback.


Do an above the fold test HOW TO BUILD AUTHORITY FROM BLOGGING

Doing an above the fold test is crucial to build authority from blogging

Above the fold refers to the content which a website visitor sees without scrolling. To create a good first impression and engage readers it is crucial to have the most important information above the fold. Each element for which you want to draw your visitors’ attention must be present above the fold. By performing an above the fold test you can know which information readers find the most important. Such tests also help you to gain insights on how visitors see your webpage.


Expand HOW TO BUILD AUTHORITY FROM BLOGGING

Expand your blog

Once you have built a decent amount of traffic, it is a good idea to expand to boost blogging success. Post on forums and social media, send out newsletters, release videos, and start podcast series. Create different kinds of content as it helps to reach out to a wider audience.


Use anchor texts HOW TO BUILD AUTHORITY FROM BLOGGING

Use anchor texts

Instead of just using ‘click here’ choose anchor text carefully. Add keywords in achieving texts as it tells readers what the link is about and also helps in SEO.

Keywords are extremely important to gain followers on your blog. Definitely check out this guide on CHOOSING THE RIGHT KEYWORDS IN CONTENT WRITING- AN INTEGRAL PART OF SEO STRATEGY.


Don't clutter the webpage HOW TO BUILD AUTHORITY FROM BLOGGING

Don’t clutter the webpage

A professional, uncluttered webpage is preferred by readers. White space can help you to attract the visitors’ attention to the content. Your content, images and heading will stand out more with a minimal design. It also makes it easy for website visitors to navigate.

All these tips are important if you want to build authority from blogging. It takes time and effort but at the end the reward is a high authority website with a number of unique visitors everyday.

For related topics, check out this blog: THE BEST WEBSITES FOR PURSUING ONLINE CONTENT WRITING COURSES!

Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts.