There are many search engine optimisation issues which when fixed, can solve a lot of problems. Technical SEO issues generally affect the website as a whole. This post lists technical SEO problems faced by most professionals. Solving these problems can dramatically boost rankings and traffic.
If you want to make your web pages rank higher in search engines, it is essential to inspect technical SEO once in a while. There are many website issues which occur due to simple oversights. Yet, many website owners struggle with technical SEO. Mentioned below are the top search engine optimisation challenges which you can fix to make improvements in rankings.
1. Technical seo problems faced: Broken backlinks
This is one of the major technical SEO problems faced by most professionals. Generally, broken backlinks occur when website migration is done. To find broken backlinks, you can use backlink checkers or the Google search console. Once you identify the pages with broken backlinks, use a 301 redirect. Sometimes the websites which link to you also type the wrong URL. This also causes broken backlinks, so check with the website which linked to you.
2. Similar or duplicate content is a technical seo problem faced by most professionals
Many times a website contains web pages which have similar or duplicate content. And, being one of the 8 WORST SEO PRACTICES TO AVOID AT ALL COSTS, you should use rel=canonical tag to resolve the problem of duplicate or similar content on a website. This tag is useful especially when you have similar content across multiple domains.
3. Technical seo problems faced: No indexation
A website page not being indexed is one of the common technical SEO problems faced by most professionals. Type site:{websitename.com} to check how many pages of your website are ranking. Check subdomains to make sure if they are indexing and check old pages to make sure that they are being redirected and not indexed.
No indexation might happen due to duplicate content or crawl errors. The site pages are blocked with robots.txt or there’s a NOINDEX in the meta tag. Figure out what is causing this problem and fix it. Checking crawl errors is one of the steps that sums up to a better technical SEO audit.
4. Problems in xml sitemaps
XML sitemaps help the search engine crawlers to understand and crawl a website in a better way. Sitemaps are especially useful for large and complex websites which need to mention the top most pages which the bots need to crawl. Common problems with XML sitemaps include not having one at all, having multiple versions, and not updating a sitemap. Updating a sitemap is also a TECHNICAL SEO TACTIC TO IMPROVE WEBSITE TRAFFIC. Do read or blog to know some other useful tactics to improve traffic.
5. 301 and 302 redirects
301 redirects are permanent while 302 are temporary redirects. If these redirects are not properly implemented when a website is launched or migrated, revenue can fall sharply. Check if you are using 302 redirects instead of 301, and fix them. Use redirects only for pages which gain links and traffic.
Screaming frog is quite a helpful tool to inspect your redirect errors and other technical issues. It is also one of the 6 TOP TECHNICAL SEO ONLINE TOOLS FOR PROFESSIONALS which makes it trustworthy to be used by anyone.
6. Technical seo problems faced by most professionals involves low page loading speed
Most of the issues in website traffic or ranking are due to slow loading speed. The speed of the website is one of the factors which affect rankings on SERPs. Check website speed and make your website loading time as fast as possible. Use cache, compress images, switch to AMP, etc. to enhance loading speed.
Another pleasant way to reduce page load speed is to enable the HTTP/2 protocol for your website. Do check our next blog on WHAT IS HTTP2: IMPACT ON SEO AND HOW TO IMPLEMENT IT. You can also hire an expert that provides these advanced SEO services.
7. Technical seo problems faced by most professionals: Poor Internal linking
The internal linking structure has a huge impact on how easily search engine bots can crawl and index a website. Improve internal linking with the help of website audit tools. Update old content with internal links and implement internal links to newly published pages.
Hopefully, now you know the major technical SEO problems. These are issues which may harm your website so, start fixing them as soon as they occur. They are easily overlooked and yet have a huge impact on rankings and amount of traffic that a website receives.
