When you start with search engine optimization, one of the first things you will optimize after your URL are your title tags. Having search engine friendly title tags is one of the crucial elements for proper optimization of your website. Writing a search engine friendly title tag is important as it makes your website visible to search engines and users. This is because not only do the users see your title tag, but crawlers use it to determine if your webpage is relevant to the search query. In this blog, you will learn how to write search engine friendly title tags to increase your organic traffic.
Title tags are a kind of meta tags that tell search engine crawlers what the name of your web page is. A title tag is basically an HTML element that is written between the <head> and </head> tags. It also tells your visitors what the webpage is about.
IMPORTANCE OF SEARCH ENGINE FRIENDLY TITLE TAG
1. Search engine friendly tags boost your ranking factor
The title tag is one of the factors that search engine crawlers use to rank websites. Search engine friendly title tags ensure a higher ranking in the search results. You should also learn how to write meta title.
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2. Search engine friendly tags tend to appear more in search results
The title tag appears in the search engine results. Thus, a unique and catchy title tag is important because it is what visitors see first. A good title tag increases click-through rates.
3. Search engine friendly title tags are shared more on social media
A title tag is also seen when someone shares a link to your webpage on social media. Users will only click the link if they think the title is unique, relevant and provides value.
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4. Search engine friendly title tag makes a website more credible and unique
In a similar manner, title tags also appear on the web browser tabs. A good heading makes your website more credible and unique. You can improve the uniqueness of your website by learning how to write meta title.
HOW TO WRITE A SEARCH ENGINE FRIENDLY TITLE TAG
1. Keep the title tags short to create search engine friendly title tags
Titles that are too long are shortened or cut off by search engine by adding ellipses to it. It is usually recommended to keep title tags 65 characters or less. Though it usually depends on how search engines show your titles. But the best way to make search engine friendly title tags is to keep them less than 65 characters including spaces.
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2. Use Keywords to create search engine friendly title tags
Use your most important keywords first. It has been seen that the keywords which are put first have a greater impact on SERPs rankings. Don’t use too many keywords though as it appears to be spam and your website might not show up in the results at all. Also make sure that in spite of using keywords, your title tag must be readable and should make sense.
For related topics, click on the link below: HOW TO DO A KEYWORD RESEARCH ON GOOGLE ADS (ADWORDS) USING KEYWORD PLANNER FOR SEO BASED CONTENT.
3. Create unique and relevant search engine friendly title tags
It is important that you write titles that are unique. Search engines usually filter duplicate content. As a result, the content doesn’t show up on the search engine results. Relevant titles are necessary because if you use a title that is not relevant to your content, visitors will navigate away from your site and you will lose rankings and credibility.
4. Create different search engine friendly title tags for each page on your website
It is important to create different titles for different web pages. To write a search engine friendly title tag, ensure that each web page has a unique title. This will help search engines to know that your content is unique. It will also help search engine crawlers to rank your pages accordingly. You should create each title so that it compliments the content and targeted keywords.
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5. Make your search engine friendly title tags attractive
Keep in mind that title tags not only increase rankings but also attract consumers to click on the search result. An attractive, catchy title tag will compel the visitor to navigate to your site. It is important to write title tags for your customers. Thus, title tags must convey a message that your website will provide value to the visitor. The best way to achieve this is to write title tags that resonate with your target audience.
Page titles are important for SEO. They are one of the factors that have retained their relevance in ranking factors over time. Search engine crawlers use your title tags to know if the content is relevant to a search query and a good title attracts visitors to your website. You can create initial titles and change them in the future as per need. It is important to experiment and take time in thinking up titles because title tags are important for rankings and CTR. Knowing how to write meta title is essential to increase rankings and web traffic.
Read more about related topics on our blog: 10 SUCCESSFUL MARKETING TACTICS THAT WORK FOR EVERY INDUSTRY.
