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  • Post category:MARKETING
  • Post last modified:May 26, 2022
  • Reading time:15 mins read

In order for a company to be successful, it is important to have a marketing strategy in place. An effective marketing strategy defines how the company will present and sell its products to customers. There are different effective marketing strategies, each having their own advantages and disadvantages. In this article, we will explore some key marketing strategies and how to create a marketing plan that works best for your business. You will also learn about the importance of marketing strategy for your product. Let’s get started!

Marketing is vital for the success of any company in today’s economy. It is designed to increase demand for a service or product, generate interest among the target audience, acquaint with the offers on the company’s website and create demand for them. Some effective marketing strategies include:

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1. Content marketing

Businesses create and share content that is relevant to their audience. This can include blog posts, info graphics, how-to guides, tips and tricks articles, webinars, and more. Content marketing helps build long-term relationships with your target audience, attract potential customers and retain existing ones. For example, companies that have a blog attract 55% more visitors. Videos are the most popular form of content as they are engaging, easy to consume and help create a visual description of your product. The importance of marketing strategy can’t be emphasised enough as an effective marketing strategy can help you in the growth of your business. Implementing video marketing strategies into your plan will help you reach your target market and grow online. To know more about the importance of content marketing read our blog HOW INTEGRAL IS CONTENT MARKETING IN ADVERTISING?


  • Increases brand awareness
  • Drives traffic to your website
  • Generates leads and sales
  • Builds trust and credibility
  • Educates your target audience 


  • Takes time and effort to create quality content
  • Requires a lot of planning to form a marketing concept
  • Not appropriate for all areas and tasks
  • It may require a larger budget than other marketing strategies

Impact of visual search on SEO

2. Search Engine Optimization (SEO)

It is the practice of optimizing your website so that it appears higher on search engine results pages (SERPs). It is the basis for promoting any content. Search engines carefully analyze sites for compliance with user requests. This effective marketing strategy will boost your rankings. You don’t need to be an SEO expert: just answer customer questions and satisfy their needs. To choose a topic and find out the frequency or competitiveness of a query, use SEO tools. They will help you analyze your site pages, find article ideas, and identify relevant keywords. You can also check out free classified websites that will help you make links for SEO and boost rankings. To understand in depth about the importance of SEO, read our blog SEO BEST PRACTICE: USE HEADER TAGS.


  • Has a long term effect
  • Higher SERP rankings can lead to more sales and leads


  • Can be time-consuming to stay up-to-date with SEO trends
  • A lot of competition for high SERP rankings
  • Difficult to predict the results, as the conditions for website selection are constantly changing
  • The necessity to adjust the content to the requirements of search engines.

3. Social media marketing

It involves using social media platforms, such as Facebook, Twitter, and Instagram, to promote your business. It is a great way to build relationships with potential customers, drive traffic to your website, and increase brand awareness. To have a strong online presence you must adopt this effective marketing strategy in your business. SMM does not have an immediate effect but gives a long-term result, subject to targeted and proper use. Its main advantage is the low cost of investments compared to the possible effect of the activities carried out.  To promote your products effectively on social media platforms, read our blog PROFESSIONAL SOCIAL MEDIA MARKETING THROUGH TWITTER: REACH THE RIGHT AUDIENCE.


  • Feedback and direct communication with customers
  • Cost-effectiveness
  • High speed of information exchange
  • Easy to track results


  • Trends change fast on social media, so you need to stay up-to-date 
  • You need to be consistent and create quality content
  • Can’t replace search engines

Campaigns and Promotions

4. Advertising

Advertising includes methods of creating and placing ads to promote your business. Ads can be placed on TV, radio, social media, newspapers, magazines, etc. It is a great way to reach out to potential customers and get them interested in your product or service. Creating video ads helps you to show off your product in a more creative way and capture the attention of potential customers. It is crucial to have an effective marketing strategy for your business in order to reach to a larger number of consumers.


  • Generates interest in your product and helps reach a large audience
  • Educates the customers
  • Increases sales


  • May be expensive
  • Customers may become annoyed with too many advertisements
  • It is difficult to stay unique in today’s information-sharing digital world.

Email marketing strategies

5. Email marketing

It uses email to send commercial messages to customers or prospects. Email marketing can be very effective if done correctly, but it can also be very spammy if not. In order to create an effective email marketing campaign, you need to make sure your emails are well-written and relevant to your product and audience. To learn about the best email marketing strategies, read our blog BULK SMS AND EMAIL MARKETING: A COST EFFECTIVE STRATEGY.


  • It is relatively cost-effective
  • Easy to create and launch
  • Helps expand brand recognition
  • Automates the promotion process which saves a lot of time


  • It may end up in the spam folder
  • Takes time to build up a list of subscribers
  • Requires good writing and marketing skills

How to Market a Product

Now that you know about different effective marketing strategies, let’s take a look at how to market your business. There are a million ways to create a market development strategy that works best for you. Here are some essential marketing tips: 

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1. Set your marketing goals

It’s difficult to know what you’re working towards or what steps to take to get when you don’t have the right direction to head in. Be assured that your goals are specific and measurable, so it becomes easy for you to track your progress. It’s also helpful to break down your larger goals into smaller steps, so you can focus on one task at a time and avoid feeling overwhelmed.

3.Analyse competition in the market

2. Know your audience

Knowing the need and preferences of your target audience is essential for any business to succeed. You need to identify the demographics, needs, and interests of your potential customers. This will help you determine your niche and the type of message that will resonate with them. There are several ways to learn about your target market, including research, surveys, and focus groups.

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3. Measure your budget

You need to develop a budget and timeline for your marketing plan. This will ensure that you coordinate and execute your marketing activities properly. You must monitor your budget so that you don’t overspend or under spend on your marketing efforts. 

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4. Use an appropriate software

The effective marketing strategy of a company should be created with the help of the right software. There is a good deal of different marketing software available, so choose the one that best suits your needs and budget. For example, if you decide to make videos, it’s critical to use a good movie editor to improve your video quality, cut unnecessary information, make transitions, add text, etc.

Creative Department350

5. Be creative

Don’t just copy what everyone else is doing! It’s fine to seek inspiration from other creators but to stand out from the competition, you need to develop unique and innovative marketing techniques. The effective marketing strategy will make your products stand out from the others. This will make your product more memorable and increase the chances that customers will purchase it.

Cost to Results Ratio (ROI)

6. Monitor your results

It is important to pay close attention to the results of your marketing campaigns to see if you meet desired objectives. There is a large variety of data analytics tools that come in handy. By tracking the number of leads you generate, website visits, and conversion rates, for example, you can determine which channels are most effective and adjust your budget or strategy accordingly.

You now might have understood the importance of marketing strategy for the success of any business. Be creative and don’t be afraid to experiment until you find what works for you. By utilizing these tips, you can create a go-to-market strategy that will resonate with your audience and help you achieve your goals. You can get huge advantage by promoting your product online, read our blog STEP WISE PROCEDURE TO DETERMINE THE TARGET AUDIENCE FOR A PERFECT DIGITAL MARKETING STRATEGY to market your products and grow your business.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.