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  • Post category:MARKETING
  • Post last modified:October 15, 2021
  • Reading time:5 mins read

Starting an online business is an easy and convenient step to enter into the world of business. These days, we encounter a variety of online businesses around us. Some are profitable enough to meet with the everyday hindrances and challenges, whereas others face difficulties in even making the ends meet. The supreme key to a successful and lucrative online business platform lies within its sales. This article delivers prime ways to boost sales for online business platforms by modifying the website in a coherent and reader friendly manner.

An online business is defined as business which is operated over the internet. Besides sales, several factors such as the e-commerce website marketing design, products, offers and incentives for customers play an extensive role in marking the success of a business. Following are numerous effective ways that can be incorporated to boost sales for online business platforms:

e-commerce website marketing design

1. Whitespace relevance

Whitespace is defined as that portion of a website which is left blank. Whitespace in e-commerce website marketing design can be used to convey sophistication to the user. We must aim at showcasing products and information on our website in a clear manner. Users of our website shouldn’t feel crowded or suffocated while scrolling through the website. There must be an adequate amount of whitespace left on the online business’s website. This enables the customer to understand the information presented with clarity. For eg. whitespace in Google aims at maintaining the trail of focus of the users.

 e-commerce website marketing design

2. Headline must stand out

Headlines are the first thing a user interacts with, on a webpage. Therefore, headlines play a chief role in marking the primary imprint in the user’s mind. The users judge the entire content of the website by the headline. A headline must be expressive and purposeful in order to catch the user’s eye in the first instinct. Hence, we must incorporate an appealing headline in our e-commerce website marketing design to transform a user into a customer for our business.

professional e-commerce website elements

3. Work on website’s credibility- Promotion through recognized online platforms

A website’s credibility is one of the supreme professional e-commerce website elements. It is significant as the user will browse further only if he finds what he is looking for. In order to build trust in the users, we must work on building our website’s credibility. We should have authentic and recognized platforms associated with our website in order to make the user feel that he is at the right place. We can provide link ups on our websites with high ranking online business platforms like Amazon, Flipkart, etc. Once the user places his trust in our business platform, we are halfway in transforming him into our customer. Therefore, website’s credibility is crucial to boost sales for online business platforms.

 e-commerce website marketing design

4. Attractive images as an attention grabber

Nobody wants to dive into a load of plain information supplied in the form of words, irrespective of their relevance. On the other hand, information supplied to a user in the form of an image always comes up as a productive way in grabbing his or her attention. An image can be easily shared and is symbolic of convenience in understanding on the user’s part. Therefore, incorporation of attractive images in an e-commerce website marketing design is a must. An attractive image works as a driving technique to boost sales for online business platforms.

 most effective professional e-commerce website elements.

5. Add up Incentives for regular and new sales

An incentive is like a driving force towards sales. The concept of incentives plays a powerful role in influencing the basic psychology of a customer. Addition of incentives in sales keeps the regular customers intact and works as a magnet to attract new customers. For eg. offering free shipping of the product after a certain amount of purchase, combination of products like buy 1 get 1 free, etc. The biggest advantage of incentives is that they work for all types of businesses. Therefore, they are considered as one of the most effective professional e-commerce website elements.

The above article presents the various pointers which every online business must keep in mind while formulating a strategy focused at attracting customers. The clue behind a successful business is a proper incorporation of all these pointers with the aim to boost sales for online business platforms.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.