The use of technology in marketing agencies has led to an ocean of change in recent times. There are a vast number of software used in ad agencies for a variety of purposes. Without technology,…
STEPS TO INITIATE GOOD INTEGRATED MARKETING COMMUNICATION IN YOUR COMPANY
Communication is a process involving speaking and listening. It is based upon sharing information with the employees and outsiders in business terms. Proper communication at every level facilitates a clarity in the overall working of…
MARKETING MANAGEMENT FOR FINANCIALLY BOOTSTRAPPING ORGANISATIONS
Our present savings are kept with the aim of fostering our future. We save today so that we can invest tomorrow. For bootstrapping financially, we look for opportunities to cut down our expenses. Besides, our…
TOP 10 WAYS TO ADVERTISE RIGHT FOR YOUR BUSINESS
Are you looking for the top ways to advertise for business? It is hard to pick out the best advertising strategies followed by agencies these days, since people have managed to come up with so…
HOW IS ONLINE REPUTATION MANAGEMENT DONE BY MARKETING COMPANIES
Do you have questions like: how is reputation management done by good agencies? Reputation management by marketing companies is essential in today’s age of digital media. If a brand does not have good reputation in…
MARKETING STRATEGY IN TIMES OF CORONAVIRUS PANDEMIC FOR INEXPENSIVE CAMPAIGNS
The Corona virus pandemic has had a major impact on the world economy. If you are a business owner, you should definitely be looking at marketing solutions for inexpensive ads to battle the business impact…
5 COMMON PROBLEMS FACED BY MANAGERS OF A MARKETING AGENCY
There are plenty of problems faced by managers of a marketing agency as they strive to manage the various cross-functional teams involved in an agency. Managerial issues in an ad agency are bound to arise…
FULL-SERVICE ADVERTISING AGENCY: ALL-IN-ONE PLACE
Are you wondering about the services provided by advertising agencies that are full-time. Well, a full-service advertising agency is like a one-stop solution advertising agency where all advertising and marketing related problems might be taken…
ADVERTISING AGENCY VS. BRAND CONSULTANTS
People often blur advertising and branding. They work together closely, but they are separate ideas at the end of the day. Advertising Agency vs. Brand Consultants, how are they different? What makes it important to…