Search Engine Optimization can be tricky, especially if you want to optimize your site in the best possible way. But, there are many SEO tools available which you can use to make your SEO strategy easier. Here we list SEO tools for SEO executives, that will make optimization easier for you. Use these free online SEO tools and figure out which works best for your needs.

If you are not monitoring your SEO efforts and analyzing the results, you won’t be able to get the best out of your Search Engine Optimization strategy. There are billions of websites on the internet, and competing with them to get high rankings is a challenge. This is especially, if you are not using SEO tools to help you get traffic and analyzing results. But, one might get overwhelmed by the number of Search Engine Optimization tools that we have on the internet. We list here the best free online websites providing SEO tools for SEO executives.

Learn the basics of Web analytics: Use free online tools

Google Analytics

Cost: Free
Purpose: Used for website analytics

Google analytics is one of the favourite SEO tools of most marketers. It has a lot of features and even provides integration with AdSense. The biggest advantage of Google Analytics is that it is absolutely free. Its ease of usage is one of the reasons for Google Analytics’ popularity among all the free online SEO tools. Google Analytics provides reports on referral sites. It also tells which pages have the highest CTRs and for how long do visitors stay on your website. Besides, it also gives numerous other insights that are helpful to any SEO executive. This tool also gives reports about which keywords bring visitors to your website.

Google Search Console

Google Search Console

Cost: Free
Purpose: to check indexing and optimize visibility

Google search console also known as Google webmaster tools provides insights into your website. It helps you understand how your website appears on Google. It can help you see indexing issues, indexing status, bugs, duplicate meta data, security issues, etc. It even suggests various HTML improvements for your website. Google Search Console also provides insights into page speed. You can check the page loading time and optimize accordingly.


Cost: Free 7-day trial
Purpose: keyword research

SEMrush is another popular SEO tools for SEO executives. It provides reports for domains or specific webpages and has many toolkits to offer. One of its popular toolkits is the SEO toolkit. You can easily check your website’s ranking, compare your website to competitors’ websites, get recommendations on how to improve rankings, etc. Keyword research on SEMrush is quite easy and it also provides you with a list of keywords that your competitors rank for. 

Screaming Frog’s SEO Spider Tool

Cost: The LITE version is free (with limitation of checking only 500 URLs per website and not having access to all features.) The paid plan costs $183 per year.
Purpose: Analysis of website

The SEO spider tool is one of the best tools for SEO professionals. It evaluates specified URLs of a website for any Search Engine Optimization issues. It makes it quick and easy to complete a process that would manually take hours to do. SEO spider tools come up with reports on duplicate content, areas of improvement, faulty redirects, etc.

Moz Pro

Cost: Free for 30 days. Paid plans start from $99 per month.
Purpose: Website analysis

Moz Pro is another SEO tool for SEO executives. It has a collection of research and analysis tools for SEO that provides users insights about a website. You can easily track the growth of your website, get reports to optimize your strategy, etc. It provides you with reports on duplicate content or faulty redirects that can be optimized for better rankings. 

Raven Tools

Cost: Provides a 14-day free trial. The paid version starts from $79 per year
Purpose: website analysis

You can conduct website analysis, manage links, create campaign reports, manage social media networks, etc. by using Raven Tools. It is another useful SEO tool for SEO executives that has one of the best website audit tools. It also tells you exactly what you need to change to optimize your website for search engines. It can get data from SEOmoz, SEMrush, and Majestic SEO to get the best reports.


Cost: Ahrefs site explorer and backlink checker are free. For using more tools you can opt for the paid plan which starts at $99 per month.
Purpose: link analysis

Ahrefs is one of the most recommended SEO tools for SEO executives. The website audit feature is one of the best one that comes up with detailed reports. It has an excellent user interface and is easy to use. You can find great linking opportunities and also get an analysis of your competitor’s backlinks. It is a effective tool for keyword research, rank tracking, competitor research and SEO audit.

Majestic SEO

Cost: The site explorer is free and the paid plans start from $49.99 per month.
Purpose: Backlink analysis

You can get an overview of your website and analyse your backlinks. It offers insights into websites that want to link to you and tells you whether the site is credible or spammy. You can even audit the competitor’s backlinks and search for good linking opportunities.

There are many SEO tools for SEO executives that are available online. Above is a list of some of the most popular tools. They have the best user interface and are equipped with a lot of tools that can be used to optimize SEO efforts. You can try the above-mentioned SEO tools and use the ones which suit your needs the best. Read another blog written by us on HOW TECHNOLOGY CAN BE USEFUL FOR A CONTENT WRITER: BENEFITS OF ONLINE TOOLS in order to know the benefits of online tools for content writers. 


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.