Do you want to become an content freelancer in Delhi? As a freelance content writer, you work closely on content related to SEO and also with SEO freelancers. Therefore, it is vital for you to know the job qualities of an SEO freelancer, if you are a content writing freelancer. Here is a list of all the SEO freelancer duties and SEO freelancer skills that you need to know in order to become an SEO freelancer.

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Website owners employ an SEO freelancer in Delhi to ensure that their website is optimized to its full potential. Search Engine Optimization is the area of expertise of an SEO freelancer. They need to employ all SEO strategies to make sure that the website is visible in the search engines. It involves a lot of research and a thorough knowledge of SEO tools. A good content writer, who also has basic understanding of SEO, can get good freelance opportunities from top agencies like Uni Square Concepts. Here are a set of things you need to keep in mind if you want to become a professional content writer and provide freelance services in Delhi.

Website Analyzing and Researching

1. Website Analyzing and Researching is important to become a CONTENT & SEO freelancer in Delhi

One of foremost content and SEO freelancer duties is researching and analyzing. He should be able to find out the deficiencies in the SEO strategies present in his employer’s website and improve them. Above all, a content and SEO freelancer should be able to make a website more visible if it is not showing in the search engine results.

Hence, he has to be a problem-solver in this aspect. An SEO freelancer should stay updated with all the new strategies in the field of SEO. This will help him incorporate them in the website skillfully. Follow this guide to improve your SEO strategies and skills: HOW TO BOOST LOCAL SEO: A FEW SIMPLE STEPS.

Keyword Optimization

2. A CONTENT & SEO freelancer in Delhi knows Keyword Optimization

The most important Content Writer and SEO freelancer skill is the incorporation of keywords in the content. The writer should know how to incorporate them correctly, in order to attract search engine traffic. If you need help regarding the incorporation of keywords and SEO optimization, go through our blog on: CHOOSING THE RIGHT KEYWORDS IN CONTENT WRITING- AN INTEGRAL PART OF SEO STRATEGY. Keywords are the most important part of SEO. A content and SEO freelancer in Delhi knows how to research them. Therefore, as a content writing freelancer, you should know the techniques to incorporate the keywords properly.

Good content writers and freelancers associated with Uni Square Concepts know the right amount of keywords that should be incorporated. Consequently, they incorporate them in links and anchor texts to optimize the content at its maximum. Learn more about how you can incorporate keywords in your content. Check out our blog on: HOW SHOULD KEYWORDS BE INCORPORATED IN GOOD BLOGS.

Link Building

3. Link Building

Link building is one of the most important parameters of Search Engine Optimization. It falls among SEO freelancer duties to have them correctly incorporated in the website. Links result in search engine traffic, therefore, link building is important. Internal links are also important. To know about the importance of internal link building in online content, check out our blog: INTERNAL LINKS: WHY THEY ARE VITAL TO BOOST SEO. An SEO freelancer develops a chain of linked networks inside the website, so that the user can navigate his way through it. As a content writing freelancer, it is important that you have the basic knowledge of content writing, so that you can assist the SEO freelancer by providing him with appropriate content as per the link building requirements.

Content Generation

4. SEO FRIENDLY Content Generation

Ensuring the generation of new content that is of good-quality and SEO friendly is the duty of a content freelancer. If you want to learn to differentiate between quality content and mediocre content, check out our blog on: GUIDELINES TO PICK QUALITY CONTENT WRITING FROM MEDIOCRE ONES. The writer should make sure that he comes up with the content based on the keywords that had been researched in the earlier stages. It is important to ensure that the content is SEO-friendly before publishing it.

A content and SEO freelancer in Delhi needs to satisfy all the Search Engine Parameters like keyword incorporation, plagiarism tests and readability scales as a part of his freelancing skills. For your content to reach more readers, it should be readable and be written in an easy to understand manner. Read our blog on: FELSCH-KINCAID READABILITY TESTS AND ITS IMPORTANCE IN SEO OPTIMIZATION to know more.

IT skills

5. PR skills

PR skills are a part of the lesser-known duties of a content writing freelance in Delhi. This mainly involves leadership qualities, communication skills, networking and time management. As a content and SEO freelancer in Delhi, one should display good communication skills. Click here to learn how you can develop good communication skills. It is very important that you maintain a friendly relationship with the website-owner and clients. You should employ leadership skills when resolving conflicts between the SEO executive and clients. Develop your leadership skills, read: TOP 6 LEADERSHIP STYLES AND QUALITIES OF GREAT LEADERS.

Members of Uni Square Concepts (both full time and freelance) are given proper training to develop their communication and leadership skills. The team led by our CEO, Mr. Uday Sonthalia, is groomed to be confident and deal with challenging situations, apart from just working on the technical side of the work. It is a part of the job of a content and SEO freelancer in Delhi, to maintain a wide network in the workplace. You should make sure that everyone is communicating and things are running smoothly. As a content website, time is of paramount importance. Therefore, you should make sure that deadlines are met in the proper manner. 

Client Management

6. Client Management

Other content and SEO freelancer skills include client management, which involves negotiations with clients. Click here to learn the dynamics of negotiations at the workplace. It is an important aspect to maintain good relationships with clients. A good writer provides professional advice to clients about the approach to SEO strategies. Answering work-related queries of different personals like clients, SEO executives and employers is the responsibility of a good freelancer.

Conducting all the functions mentioned above, is the responsibility of a content and SEO freelancer in Delhi. Website owners can’t focus solely on content even if their website is SEO optimized once. In time, the strategies have to be improved to maintain their position in the search engine results. Almost all the content generated at Uni Square Concepts for the web, is written in an SEO friendly manner. Our in house writers in Delhi and other freelance writers are required to be equipped with the basic understanding of SEO.

For further reading, know about the latest off page SEO strategies here: PARAMETERS OF OFF PAGE SEO: KNOW HOW OFF PAGE SEO IS DONE.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.