Are you having trouble differentiating between good quality content writing and bad quality writing? Knowing this difference is one of the basics of professional content writing. If you want to get into this business, then you are required to know all the aspects of good content. For your convenience, we have made a list of content quality guidelines that you should look for in content writing work.
As a content writer, you must read as much content as you can. It is a vital quality to separate quality content writing from mediocre work. This will not only help you to become a better writer but will also help you in identifying the deficiencies in your own writing skills. It is vital that you know the basics of professional content writing. There are some content quality guidelines, which you can follow in order to perceive this difference.
Incorporation of Keywords
In good quality content writing, SEO (Search Engine Optimization) is of vital importance. Keywords are an essential part of SEO strategies. Keywords comprise of words and phrases that users search on search engines frequently. It is the job of a content writer to search these phrases on Google Ads (Adwords) and incorporate them into their work. If they are incorporated correctly, the work will gain visibility in the search engines, attracting search engine traffic. Though, the incorporation of keywords into the blog is a tricky job. Read our blog: ‘How should keywords be incorporated into good blogs’ and clear your thoughts regarding this.
Adherence to the topic
One of the basics of professional content writing dictates that the writer must not stray from the topic. Be it a blog or an article or a company profile, straying away from the topic is a major mistake. Also, the repetition of points is pointless and bores the audience. The writer should be specific and direct. Flowery language and dawdling on the same point is something that will drive the readers away. All quality content work are topic-specific and detailed.
Amount of Research Done
Research is an integral part of content quality guidelines. Every good quality content work involves substantial research on the topic. Conveying incorrect information can result in a bad reputation for the writer and the company. All the content has to be accurate and informative. Content writers have to be very thorough with the research. Also, research helps in constantly coming up with new topics.
It is needless to say that content quality guidelines lay stress on good grammar. When you release content on the internet, it reaches every corner of the world and if the English proficiency is not up to the mark, then it would create a bad impression. Opposite to that, good command in the English language would gain a good reputation. Therefore, it is advisable to check the grammar before publishing the work.
You can take help from grammar editors available on the internet. We also recommend you to check grammar in your content through Grammarly. It comes in both free and paid versions. Check it out and start using your free version by clicking here. You can also make a career out of good grammar skills and become an editor. But there are some skills to be mastered first. Read about them on our blog: ‘Top 6 skills required to provide editing services’.
The format is how your content work is structured. A blog has a different structure from an article. These structures help the audience to stay engaged and provide information in a systematic and efficient manner. All good quality content writers follow the prescribed format to attain their full efficiency. But what is the proper format for a blog? Read our ‘blog’ to find out: ‘What is the correct blog writing format?’.
All quality content writings, without exception, are plagiarism-free. If you somehow forget to check this problem from your content, your website can also get blacklisted by the search engines. Plagiarism can cause a bad impression to your readers. It will harm your reputation as a writer. In severe cases of plagiarism, you may even face legal charges.
It is one of the important content quality guidelines, essential to make your work readable to the target audience. If your work is too difficult to understand or read, the readers will lose interest from your work, regardless of how much quality content writing is done. The content has to be relevant to the target audience in terms of their age, academic level, nationality and so on. There are readability tests to check if the work is appropriate for the target audience or not.
If you follow all these content quality guidelines, you would easily be able to distinguish between good and bad quality content writing work. Be it a blog, article, song or jingle, these aspects still apply to them. You must incorporate these features into your own writings to produce quality content writings
LEARN ABOUT CONDUCTING READABILITY TESTS THROUGH OUR BLOG, “READABILITY TEST: KNOWLEDGE REQUIRED TO DO A READABILITY TEST ONLINE“