//A THOROUGH GUIDE ON HOW TO WRITE PROFESSIONAL WEBSITE CONTENT

A THOROUGH GUIDE ON HOW TO WRITE PROFESSIONAL WEBSITE CONTENT

Are you an amateur who wants to learn website content writing in a step-by-step process? Website content has a few criteria that you need to satisfy before you publish it. If you do not follow these criteria, your work would not seem reader-friendly or professional. If you are wondering how to write professional website content the right way, keep reading.

Content work is any piece of written material that is published online. While content may vary in genre such as blogs, articles, jingles, songs and so on, there are some essential steps required in order to polish and perfect your work. These steps will not only guide you in producing better work, but they will also help you learn website content writing if you are new to this world. In case you are wondering how to write professional website content, here are the necessary steps.

A THOROUGH GUIDE ON HOW TO WRITE PROFESSIONAL WEBSITE CONTENT

Search Keywords

In order to  learn website content writing, the first step is to search keywords. Keywords are a part of SEO optimization. Keywords are words or phrases related to your topic that have been searched by users in search engines. Inclusion of keywords with some on-page SEO techniques will help you gain visibility in search engines. You can find suitable keywords related to your topic, with the help of the keyword research tool in Google Ads (Adwords). You must make a list of all the keywords before you begin writing.

There should be two kinds of keywords: focus keyword and additional keywords. The focus keyword is of vital importance and may form 0.5-1% of the blog, while the additional keywords form the rest 1% of the total amount of keywords. Searching is just the first step towards a greater important step of incorporating them. Read our blog: ‘How should keywords be incorporated in good blogs’ and learn about the incorporation terms of keywords in blogs.


A THOROUGH HOW TO WRITE PROFESSIONAL WEBSITE CONTENT

Write Relevant Topics

You must make use of the keywords to create individual topics. You must make as many topics as you can, with the help of the keywords you have researched. Each topic will become an individual blog post. You must choose all the popular topics that people search so that your post comes in the search results when users search it in the respective search engines.


A THOROUGH GUIDE ON HOW TO WRITE PROFESSIONAL WEBSITE CONTENT

Proper Subpoints

If you are wondering how to write professional website content after you have decided on the topics, the answering is making subpoints. Subpoints are guidelines that will help you write each post. They are a step-by-step approach to write each post, so that you do not feel lost while writing each blog post. They are sub-topics that make up the whole article or blog. Writing proper subpoint also gives the readers a clarity about the topic. You may write it pointwise or make a flowchart for difficult topics. Making subpoints helps you organize your ideas in a lucid manner.


A THOROUGH GUIDE ON HOW TO WRITE PROFESSIONAL WEBSITE CONTENT

Tags

Tags are phrases you attach to your blog or article to help readers categorize or specify your work. It gives the reader a rough idea of what to expect out of your work. Learning to make proper tags is a part of learning website content writing. You may include as many tags as you want to but they should all bear relevance to your topic. Tags also help the users to find other similar content and posts that have the related tags.


A THOROUGH GUIDE ON HOW TO WRITE PROFESSIONAL WEBSITE CONTENT

Writing the Content

The next step is to write the actual content. Make sure that you have researched the topics and sub points thoroughly. If you want to know how to write professional website content that is worthy of being published, you must make use of proper grammar and spellings. Your work would be accessible to the whole world and in order to earn a good reputation as a writer, you must use proper English.

The content should ideally have an overview, introduction, body and a conclusion. Include subheadings and bullet-points wherever you can. You need to make sure that you incorporate the keywords in the right manner and in the right density. They should not appear stuffed or artificial. It is your job to smooth out the whole content and make it as reader-friendly as possible.


A THOROUGH GUIDE ON HOW TO WRITE PROFESSIONAL WEBSITE CONTENT

Editing

Editing helps in eliminating passages that are repetitive and redundant. It tells you about the parts that are need to be highlighted. Usually editing is done by copywriters. Editing also involves checking the grammar, page layout, thematic concerns, deciding a font in order to make it all look attractive to the reader (formatting). It involves putting in images, diagrams and graphs that bear relevance to the topic. Be it a blog, article or journal, editing makes sure that your work is in the correct format. It is a long process. Though there are some skills vital for providing editing services. Read about them here: ‘Top 6 skills required to provide editing services’.

For grammar checking, our team always rely upon Grammarly. Its accurate grammar checking feature makes it one of the best grammar editing tool. Moreover, it has a free version too and is notably excellent in performing grammar check with time efficiency. So, click here now to start with your free version.


A THOROUGH GUIDE ON HOW TO WRITE PROFESSIONAL WEBSITE CONTENT

Proofreading

Proofreading is a very important part of learning website content writing. It eliminates mistakes and makes your work look polished and perfected. The process gives a chance to do a final check, to eliminate the room for errors and imperfections.


A THOROUGH GUIDE ON HOW TO WRITE PROFESSIONAL WEBSITE CONTENT

Plagiarism Check

Plagiarism is the duplication of someone else’s work without their knowledge or permission. It can be fatal for writers, when you are learning how to write professional website content. You can gain a bad reputation and your website may be blacklisted by Google. In more severe cases, you may even face legal charges. In order to avoid plagiarism and produce 100% original work, use online plagiarism checkers like Grammarly, Smallseotools or Copyscape. To know more about plagiarism checkers, click on the link: ‘The best online plagiarism checkers available’.


A THOROUGH GUIDE ON HOW TO WRITE PROFESSIONAL WEBSITE CONTENT

Readability Test

Readability is the ease, with which your content can be read by readers. Your work should be clearly readable to the targeted audience, otherwise no one would read it. It is an essential part of learning website content writing. There are readability scales or tests that measure your work’s readability such as the Flesch-Kincaid Readability Tests.

After you have completed all the steps, your work is reading for submission. The best way to learn website content writing is to put all these steps into practice and create a blog. We are sure you will find these steps useful when you are just starting out. Your work will get better with time and experience and you would then classify as a professional website content writer. In the mean time, you can use some help from some online tools to polish your work. Read our blog: ‘The most resourceful content writing tools available online’ and find out about them.

Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts.