In order to become a good content writer, you must read as many content writing samples as you can. A sample of professional content is the easiest, most effective way to learn the tricks of the trade. It will give you an estimation of the tone and quality of all the categories of content. For your convenience, we have provided you with a blog sample, an article sample, a company profile sample and a social media web content sample.

Content writing is inclusive of a large number of genres such as blogs, articles, songs, jingles, company profiles and so on. Each genre has a specific tone and structure that should be intact. It is vital that you learn to distinguish between all these different genres. To give the sample of professional content, we have presented the same information/ material in different tones and styles. To investigate the various content writing samples, keep reading.

A Blog Sample

A Blog Sample

A blog is one of the most common type of content writing out there. Blogs are casual and conversational. A blogger is free to express his/her opinion. They are written to attract readers. The following content writing sample can be a part of a food blog.

“Owing to the heat, gelato stalls have been booming in Rajiv Chowk, New Delhi. With its variety of lip-smacking flavors and smooth pillow texture, people of all ages are flocking to these stands. These scrumptious little scoops can definitely help you beat the heat. You have to ask yourself: are you up for the challenge? Grab your sun hats and slather on some sunscreen. It’s time for gelatos!.”

Read THIS ABSOLUTE GUIDE TO BLOG WRITING if you are keen to learn it.

An Article Sample

An Article Sample

Articles have been in practice for ages. They are different from blogs and less attractive. An article writer has no place to express his/ her opinion. Articles are fact-based. The following content writing sample talks about gelato stands in New Delhi.

“The heat has enabled the opening of gelato stands in Rajiv Chowk, New Delhi. We have witnessed a rise of 50% in the number of gelato stalls. Around 500-700 people visit these stalls every day. The time from 1 PM- 2:30 PM is the peak-point when it comes to gelato sales. Owing to the new demand for gelatos, local dairy companies have witnessed a 47% rise in their sales.”

You may also like to know THE CORE DIFFERENCE BETWEEN BLOGS AND ARTICLES if you need more clarification.

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A Company Profile Sample

A company profile is like a summation of all the qualities and functions of a company or an enterprise. It is a summary of how a company wishes to be perceived by both consumers and stockholders. It depicts the effectiveness of the institution when it comes to performance and delivering results. This is a short fictional company profile sample of a gelato company.

“The Gelato House pioneers in providing top-quality gelato to more than 400 cities across the world, including New Delhi, Dubai, New York and London. We provide the unforgettable taste of authentic gelato all the way from Italy. What started as a small gelato stand in the 1960s grew up to be a full-fledged enterprise in the recent years. We deliver over 70 flavors.”

Social media marketing

A Social Media Writing Sample

Social Media is a great tool when it comes to reaching out to a large base of audience. It is ALL ABOUT CHOOSING THE RIGHT SOCIAL MEDIA MARKETING AGENCY to get some fruitful result through this practice. Influencers can make a huge impact while promoting a product. There are many styles and structures used in social media writing but however, they are mainly casual, attractive and easy to read. They make use of hashtags and keywords for SEO purposes.

They often employ a tinge of urgency to their tone to make the promotion more effective. If one had to promote a gelato stand via Twitter, the outcome might come out something like this:

“Mondays are fun days because @TheGelatoHouse gives you a 50% off on all gelato flavors! Get an #allyoucaneat Gelato deal for 600 rupees/ per person. Don’t miss it!”

As it is obvious from the content writing samples, each piece has a particular essence that needs to shine. If you mingle tones and structure of different genres, your work would not be publishable. You would earn a bad reputation. Therefore, as a writer you must be versatile enough to pick up all the differences. Have a look at our next blog THE BEST CONTENT WRITING TIPS FOR A PROFESSIONAL WRITER.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.