//HOW TO DO A KEYWORD RESEARCH ON GOOGLE ADS (ADWORDS) USING KEYWORD PLANNER FOR SEO BASED CONTENT

HOW TO DO A KEYWORD RESEARCH ON GOOGLE ADS (ADWORDS) USING KEYWORD PLANNER FOR SEO BASED CONTENT

HOW TO DO A KEYWORD RESEARCH ON GOOGLE ADS (ADWORDS) USING KEYWORD PLANNER FOR SEO BASED CONTENT

Are you a content writer who wants to write SEO-friendly content, but does not know where to begin? Have you ever wondered how to do a keyword research on Google keyword planner tool? It is essential for you to find good keywords for SEO as it directly correlates with the number of viewership for your content. Contrary to the popular belief, it is not hard to find high-ranking keywords for SEO. Here, we aim to guide you step-by-step, on how to do a keyword research on Google Ads (Adwords).

Keywords are an important part of Search Engine Optimization. They are essentially words or phrases that appear frequently on the search engines. By searching them and incorporating them in your content efficiently, your work may appear at the top of the search results. Keyword research on Google Ads (Adwords) is usually done by the use of Keyword Planner. The keyword planner tool is easy to use and absolutely free for everyone. Here are the steps of how to do a keyword research on Google Ads (Adwords).

FOR OTHER RELATED TOPICS, CHECK THE ABSOLUTE GUIDE TO BLOG WRITING.

HOW TO DO A KEYWORD RESEARCH ON GOOGLE ADS (ADWORDS) USING KEYWORD PLANNER FOR SEO BASED CONTENT

1. Search for Google Ads (Adwords)

Go to google.com and type ‘Google Adwords’ on your search engine. Then click on the Google Adwords website that will show up. It is the first step of how to do a keyword research.


HOW TO DO A KEYWORD RESEARCH ON GOOGLE ADS (ADWORDS) USING KEYWORD PLANNER FOR SEO BASED CONTENT

2. Sign into Google Ads (Adwords)

Once on the Google Ads website, you must use your email ID and select a password to sign into Google Ads (Adwords). You can add the name of your website, country/location, etc. You will find the option of ‘sign in’ in the upper right corner. It is the next step to find high ranking keywords for SEO.


HOW TO DO A KEYWORD RESEARCH ON GOOGLE ADS (ADWORDS) USING KEYWORD PLANNER FOR SEO BASED CONTENT

3. Go to the tools section

Click on the ‘tools’ icon at the top right corner of the page and select ‘keyword planner’ from the options on the popup menu. The tools option will provide you with the Google keyword planner tool.


HOW TO DO A KEYWORD RESEARCH ON GOOGLE ADS (ADWORDS) USING KEYWORD PLANNER FOR SEO BASED CONTENT

4. Enter relevant phrases

On the tools section, you will see a search box meant for entering your topic. To find good keywords for seo, type the topic of your content in the box and click on ‘get started’.


HOW TO DO A KEYWORD RESEARCH ON GOOGLE ADS (ADWORDS) USING KEYWORD PLANNER FOR SEO BASED CONTENT

5. Choose suitable keywords

Your steps of how to do a keyword research is complete. Now it is time to choose the best ones. A chart will appear with the all the keywords and average monthly searches. Average monthly search denotes how frequently the keywords have appeared in the search engines. Note the average monthly searches and make a list of the highest ranking ones, keeping in mind how it bears relevance to your topic.

You can also see columns for competition (the number of advertisers bidding on a certain keyword in your particular location) and account status (denoting if it is of negative value for your search) that pertain to a keyword. You must take all these things into account, while you make the list of keywords.


HOW TO DO A KEYWORD RESEARCH ON GOOGLE ADS (ADWORDS) USING KEYWORD PLANNER FOR SEO BASED CONTENT

Download an excel sheet

Once you have made the list of the high ranking keywords for SEO, click on ‘download keyword ideas’ in order to download an excel sheet containing the keywords and their frequencies.


HOW TO DO A KEYWORD RESEARCH ON GOOGLE ADS (ADWORDS) USING KEYWORD PLANNER FOR SEO BASED CONTENT

Start using your keywords

Once you have the necessary high ranking keywords for SEO, you need to revise them again and again before you start incorporating them in your article or blog. It is vital that you follow the guidelines of seo and avoid keyword stuffing.

Your answer to how to do a keyword research might be answered by the Google keyword planner tool, but searching them is the first step to write content. You should use good judgment, when you find good keywords for SEO and not overuse or underuse them. They should be perfectly incorporated to complement the other on-page SEO strategies that work in Google and other search engines.

FOR OTHER RELATED TOPICS, CHECK THE ABSOLUTE GUIDE TO BLOG WRITING.

Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts.