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  • Post last modified:October 14, 2021
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As a business owner, you must be aware of all the top job profiles in a social media marketing agency. The people working in a digital marketing company have different specifications and responsibilities. Social media agencies provide one of the toughest job openings in an online ad agency. Here are some of the most important people inside them.

A good social media marketing plan is crucial to the success of any company’s marketing strategies. Social media can be used in three aspects: establishing and growing brand awareness, gaining qualified leads and improving customer relationships. However, if these plans are not incorporated correctly by the people working in a digital marketing company, they will not add value to your business. Read our blog BEST WAYS TO ADVERTISE YOUR BUSINESS USING SOCIAL MEDIA to learn about utilizing social media effectively. To know all the top job profiles in a social media marketing agency, keep reading.

The social media touch

1. Social Media Manager

This is one of the most important jobs in a social media agency. It may be used for one person in small businesses who handles all social media tasks. A social media manager working in a digital marketing company is a strategic job. It falls upon them to make up and put into practice social media strategies. Their main focus lies broadly in brand awareness, driving traffic to their organization’s domain, and cultivating leads and sales. They make sure that the client’s brand is represented on social and the ongoing social media campaigns. A social media manager’s job opening in an online ad agency may include smaller roles like writing social copy, answering questions from followers, and replying to comments on their social channels. Our blog on SOCIAL MEDIA MARKETING PLANS: WHATS THE BEST FOR YOU? can serve as an interesting read for developing an excellent social media strategy.

Social media: Popular element in small business advertising 

2. Social Media Strategist

This is also one of the top job profiles in a social media marketing agency. When it comes to working in a digital marketing company, a social media strategist is just subordinate to a social media manager. They come up with strategies that revolve around marketing, advertising, and finding leads via social media. They come up with audits to ration the social media strategy strength and weaknesses. A social media strategist may be in charge of promoting events, contests, or new products on their organization’s social channels. Learn more about utilizing the power of social media, INCREASE CUSTOMER ENGAGEMENT ON FACEBOOK AND TWITTER WITH THESE SOCIAL MEDIA STRATEGIES and strategise the right way.

Social media marketing

3. Social Media Specialist

This job opening in an online ad agency is subordinate to the Social Media Strategist. They may help the strategist to come up with social audits and strategy in big agencies. Their work is mainly concerned with implementation of the strategy. Their job is to remain updated with the key trends in social media. Learn more about marketing trends in our blog 10 OPTIONAL WAYS TO STAY UPDATED WITH THE MARKET TRENDS. Social media specialists also need to possess networking skills in order to maintain relationships with influencers and cause brand awareness. Alongside publishing social media content, they may measure social media KPIs and check up on ROI.

Influencers Social media marketing plans: what's the best one for your business?

4. Community Manager

One of the top job profiles in a social media marketing agency is that of a community manager. They are in charge of creating, fostering and improving communities on social media that revolve around a brand. They have to encourage, moderate and facilitate conversations about the brand in order to raise awareness. A community manager can do this by the means of direct messages and comments on social media to represent the brand’s voice and vision. Read our blog on STEPS TO INITIATE GOOD INTEGRATED MARKETING COMMUNICATION IN YOUR COMPANY  to set good communication goals in your company.


5. Brand Manager

When it comes to working in a digital marketing company, a brand manager is in charge of making sure people perceive a certain brand in the right way. They need to interact with marketers, advertisers, researchers, and product developers in order to ensure that all new campaigns are aligned with the brand’s voice and vision. They are very much concerned with the customer’s experience with the brand. Learn more about brand management in our blog DIFFERENT BRAND MARKETING STRATEGIES FOR DIFFERENT BRAND ORGANISATIONS and utilize it to develop your brand strategy.

Freelance Architects

6. Creative Director

This job opening in an online ad agency is for the creative head of the agency. A creative director coordinates with designers, artists, sales staff, marketers, and copywriters in order to manage the artistic side of ad campaigns. They are in charge of creating key concepts and themes for product promotions. Keeping with the latest trends is part of their job. They may serve as the mediator between the management and the creative teams. Know more about creative marketing in our blog SIMPLE WAYS TO DO CREATIVE MARKETING IN THE MODERN DAY WORLD.

The goodwill and efficiency of a social media company depends on the collective effort of the top job profiles in a social media marketing agency. A good agency is like a well-oiled machine. All the roles and responsibilities are scattered evenly on the people working in a digital marketing company. If you are business owner who is keen on hiring a social media agency, look for the work ethics and efficiency in these 6 people running it.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.