• Post author:
  • Post category:AGENCIES
  • Post last modified:August 22, 2022
  • Reading time:7 mins read

Are you looking for the most essential website marketing company qualities? It is vital for every business owner to know how to hire an advertising agency for a website. Most of the advertising these days are done online. Before you invest in digital marketing expertise, you should make a note of the competencies of online marketing agencies.

Watch the video or continue reading.

In today’s world, digital ad agencies have gained much prominence when it comes to advertising. These days, advertising and marketing campaigns take up a significant segment of your advertising budget. You must get your money’s worth. There are a few essential website marketing company qualities you should check into before making an investment. Good website marketing companies like Uni Square Concepts, possess such qualities. We have made a list of a few important criteria that will help you judge the competencies of online marketing agencies. 

Influencers Social media marketing plans: what's the best one for your business?

1. Paid Social Media advertising expertise

One of the most important qualities of website marketing companies is having expertise in paid social media. The agency should be well-versed in paid social media advertising, especially through Facebook, Twitter or a similar social platform that has a huge user base. They should have proper knowledge of Facebook analytics and insights. The agency should also be willing to experiment creative campaigns and graphics, and be content in their knowledge of the overall social media world. We at Uni Square Concepts are proficient at handling paid campaigns of our clients and have managed them across diversified channels and multiple industries. Read our blog on BEST WAYS TO ADVERTISE YOUR BUSINESS USING SOCIAL MEDIA to know more.

Improves skills and expertise, Here's why employers search for relevant work experience

2. Sales Skill

When it comes to the question of how to hire an advertising agency for website, ‘sales skill’ is something that comes to the mind quite often. The agency should have the capability of engaging with people and turning them into sales opportunities. Go through the following link to find how ‘HOW TO INCREASE SALES?’ THE ANSWER TO THE MOST SOUGHT OUT QUESTION. Although digital marketers are not in charge of closing deals, they should know how to generate qualified lead opportunities for your sales team. Thus, ‘sales skill’ is truly an essential website marketing company quality.

Scope of B2B email marketing for software companies, B2B email marketing for software companies: scope, effectiveness & cost

3. Specific marketing channel expertise

When it comes to website marketing company qualities, it should have expertise in multiple marketing channels like email, SEO, SEM, etc. The agency should be able to figure out what works for your company and develop strategies through those channels. Such strategies involve having thorough knowledge of the dynamics of that marketing channel, and leveraging those dynamics for your specific company. Specific marketing channel expertise plays an important role in determining how to hire an advertising agency for a website. At Uni Square Concepts, we lay an special emphasis on the strategy and treat it as a separate part of the entire process.

Inbound Marketing

4. Inbound Marketing

Drip Marketing is one of the criteria to be considered, when we talk about the competencies of online marketing agencies. It generates leads. Some marketers engage in innovative engagement strategies or even CPC campaigns. Whereas, others prefer to examine the incoming data and create an effective drip marketing campaign. Drip marketing revolves around sending emails to the group of leads generated by campaigns. It functions on personal and lucid communication, depending on the actions performed by the customer digitally. Drip marketing demands an analytical mindset and strategic thinking. Therefore, it is regarded as a significant website marketing company quality.

Digital Media

5. Visual storytelling abilities

Digital media is a data and visual driven market. While hiring an advertising agency for website, you must know whether the agency is efficient enough to induce an emotional/ psychological effect on viewers. You must also know whether the company understands the mindset of the consumers. The team members of Uni Square Concepts, led by our CEO Mr. Uday Sonthalia believe that everything on the website, should form a picture that reflects the long-term vision of the company. 

Develops people skills,

6. Understanding of metrics

One of the most important website marketing company qualities is an understanding of the metrics. Supremacy in the market depends on how well the agency possesses the metric competencies. It also depends upon the general knowledge required to provide actionable metrics and to quantify their value with real data. Have a look on our blog on HOW TO IMPROVE CRAWLABILITY AND INDEXABILITY OF A WEBSITE and how they effect the rankings of a website. In-page tracking, along with an analytics and metrics software, is what is used by digital agencies to measure success. 

No matter how big or small the agency is, these website marketing company qualities remain the same. Do not be swayed by flashy company profiles. These are the qualities that you should look for when you are wondering how to hire an advertising agency for website. All the aspects of website marketing will depend on the decision of who you want to work with in the long run. Feel free to contact our team and arrange a consultancy session with Uni Square Concepts. Considering the nature of the project, you might even get a chance to directly connect with our CEO, Mr. Uday Sonthalia! Read our blog on 3 FOUNDING PILLARS OF A WEBSITE DESIGN AGENCY to know how a website development company is setup.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.