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  • Post last modified:August 28, 2020
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Do you ever wonder about the networks of an ad agency? What counts as advertising agency resource network? A typical advertising agency has a lot of networks that it needs, in order to function smoothly. To know about the importance of a good network of professionals for an ad agency, keep reading. 

Networking is a special skill that is required in advertising. The networks of an ad agency are important for its sustenance in the world of advertising. The better the advertising agency resource network of professionals, the more successful it is. It helps them get a scoop on the latest trends and curb out the competition. 

The following are the top networks that all good advertising agencies possess:


1. The network of Content Writers and Copywriters

Content is vital in the advertising world. One of the most important networks of an ad agency includes copywriters and content writers. For big agencies, they hire networks of writers specialized in different fields. Small agencies can either opt for freelance writers or go for content writing agencies. To ensure good content, they can choose either. The content writers and copywriters write to represent the brand voice. 

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2. The network of Freelance Designers

After writing, designing is the most important area for a good network of professionals. One needs good designers for a strong advertising agency resource network. Designers choose the color backdrops, page layouts, graphics, and so on. They choose the font style and size for the content. Big agencies may hire designing agencies for massive projects, but small ad businesses are content with freelance designers. They try to capture the essence of the brand in the ad visuals. To know about small business growth, read our blog: SMALL BUSINESS ADVERTISING: A KEY TO GROWTH & SUCCESS.

3. The network of models and actors

For both video and graphic adverts, one needs model and actors as advertising agency resource networks. Big agencies may hire a modeling agency while small businesses rely on freelance models. The agency has to make sure that the model/ actor goes with the brand’s face value. Famous actors go for product endorsements or promotions. A model or actor may become the face of the brand. 

4. Cameramen and Directors

While shooting a commercial or for a billboard ad, a cameraman or a director is one of the vital parts of an advertising agency resource network. They are professionals with an idea of the big picture and also instruct the model and actors how to present themselves. Cameramen and directors may work with designers to produce their best work. To know more about the objectives of an advertisement, read our blog: KNOW THE OBJECTIVES OF ADVERTISING TO GET AHEAD.

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5. Studio and Sets

An advertising agency may realize the importance of a good network of professionals, but sets and studios are equally important. It is where all the magic happens. Big companies may use CGI or green screens. Small companies may hire small sets for shooting commercials. Sets and studios are available everywhere; a company may stick with one or experiment with different sets and studios. 

The networks of an ad agency mentioned above are absolutely crucial for success. If the importance of a good network of professionals is underestimated, the ad work produced would come off as cheap and subpar. Networking helps the company get ahead in the game. It ensures the value and quality of the ad agency. 


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.