There are plenty of problems faced by managers of a marketing agency as they strive to manage the various cross-functional teams involved in an agency. Managerial issues in an ad agency are bound to arise given its very nature. But what exactly are the management challenges of an advertising agency and what makes a manager’s life so difficult? Let’s find out.
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Marketing agencies solve a real business problem. They’re the ones businesses turn to, when they want to put their product on the map. But putting a product on the map, placing a brand utilizing various channels is no easy task. It takes team effort from various people performing interconnected tasks. Now behind this team is the manager, holding the team together, ensuring the efficiency, smooth flow, quality and sync of these interconnected functions. And while doing so, he tackles all the inherent managerial issues in an ad agency. So without further ado, here are some problems faced by the managers of a marketing agency:
1. If Team is Inexperienced/ Understaffed
With the oncoming of the internet age, there has been a huge expansion in internet marketing, giving rise to managerial issues in an ad agency. One of them being that now there are numerous new roles to fill. This is one of the major problems faced by the managers of a marketing agency. A team can often find that they’re missing several key people to fill these new yet important roles. For example, a team may have great content creators but might be missing an SEO expert who would put that content on the map. To get a clear understanding of what this line implies, you’ll need to understand THE IMPORTANCE OF CONTENT IN SEO MARKETING.
2. Difficulty Interpreting Marketing Report Data
Marketing lingo is constantly evolving. As a manager, it can be difficult to keep up with the marketing verbiage as newer words are added to the pool and as new strategies and ideas emerge. This makes it difficult to interpret, compile and process data reports accurately. If a manager is unsure or shaky in his understanding of a certain type of data, he won’t be able to correctly interpret its significance and impact. This makes it difficult to strategically leverage areas with good ROI. So this is another one of the problems faced by the managers of a marketing agency.
3. Communication Breakdown
When there is an insufficient reporting system in an organization or no reporting system, a breakdown in communication begins to develop making the manager’s job difficult. The team will neither have fluent internal communication nor will they have the information they need to make necessary changes based on informed results. This is one of the most difficult yet common management challenges of an advertising agency and makes it to the list of the most common managerial issues in an ad agency, which the manager has to deal with.
4. Inefficient Sales Team
Talking about the management challenges of an advertising agency, when an agency’s marketing efforts are producing quality leads but the sales team isn’t able to convert them, it gives rise to yet another one of the key managerial issues in an ad agency. Disconnect in handing leads to the sales team, the inadequate handling of the leads by the sales team and poor communication between the sales and marketing teams are issues that need to be addressed by the manager to solve this problem. You might be also interested to read our blog on GOOD COMMUNICATION SKILLS – AN INDISPENSABLE PART OF WORK.
5. Identifying the Right Technologies for Agency’s Needs
The list of management challenges of an advertising agency doesn’t just end there. It falls upon the manager to find the correct technologies and software essential for the staff specializing in different domains to accomplish their tasks effectively. There are a lot of technologies and software available in the market, which often have a very scattered feedback. This makes it challenging for the manager to find the right tools for his team, and is yet another one of the problems faced by managers of a marketing agency.
To conclude, owing to all those factors, an agency manager’s life is not so easy one. There are a lot of managerial issues in an ad agency that they have to deal with, and often the management challenges of an advertising agency are there because of the very nature of an ad agency. So with all of the problems faced by managers of a marketing agency, agency managers work really hard to ensure that everything goes smooth, which essentially translates to the quality of an agency’s work. So, if you see an agency that is really successful, it almost always has a quality manager behind it who tackled all these management challenges of an advertising agency and ensured quality in delivery.