Are you thinking of advertising on a news channel? Do you know what an cost effective television ads entails? It takes a lot of thought and consideration before you put ads on television news channels. Here are some of those things that you need to consider before signing up with a TV newscast.
TV newscasts are put on air by the combined efforts of journalists and the technical team. All the news anchors, news reporters, and news producers have specific roles cut out for them to perform. Advertising on a news channel has a targeted, interactive nature that encompasses all types of media. Read our blog on BEST WAYS TO ADVERTISE YOUR BUSINESS USING SOCIAL MEDIA to learn about the right social media strategies instead. You get to target your audience very directly while advertising on news channles. It leads to an incredible traffic-generating ability for your business and provides an increased ROI. To know about the things to keep in mind while putting up cost effective television ads, keep reading.
1. Is your ad newsworthy?
One of the first questions to ask yourself before advertising on a news channel is that if your brand is newsworthy. Is it controversial? Does it make a sudden impact on the viewer’s mind? If you are going to put ads on TV news channels, they might as well be impactful and newsworthy. You could link your advertisement to some news. For example, if there has been a forest fire in the vicinity, you can advertise about your paper manufacturing company that is eco-friendly. Read our blog to learn more about DIFFERENT BRAND MARKETING STRATEGIES FOR DIFFERENT BRAND ORGANISATIONS.
2. What type of ad should you put up?
When it comes to advertising on a news channel, you should be aware of the kinds of advertisements they put up. These types mainly include:
- Regular FCT Ad (General ads played during TV commercials)
- Aston Band (flash ad that plays at the bottom of the screen while the news is being played)
- Scrollers Ad (the ad keeps scrolling from one end to the other of the television screen)
- Teleshopping ad (They programs holding demonstrations of products)
Your cost depends on what kind of ad you choose. The type of ad should be befitting to your product/ service.
3. What channel should you choose?
When it comes to putting ads on tv news channels, it matters a lot regarding the channel you choose. Choose a network that has a high viewer’s rate or TRP. The channel should complement the product and the news program. If you own a clothing brand, you may advertise on newscasts involving movie star reviews and people from the glam industry. If you own a pencil manufacturing company, advertise on an educational news interview concerning a scholar. It makes a world of difference! For more useful insights, read our blog on A COMPLETE GUIDE ELABORATING TECHNIQUES TO SELL A PRODUCT.
4. How much should you pay?
If you are a small startup business, you might be looking for cost effective television ads. The question depends on some factors like what channel is hosting it, what is the ad about, how long it is and so on. Be sure to keep a healthy balance of your ad budget and your ad requirements. Learn to optimise your budget by reading our blog on BEST WAYS TO DO LOCAL MARKETING IN A LOW BUDGET.
The ultimate reason behind advertising on a news channel is profit making. Good advertising agencies make their research before contacting the newscast producers. The success of TV sales is calculated via a cash register or an increase in brand value. Although newscasts are beneficial in bringing your product into focus, it is the real effectiveness of your services that go on to create a lasting brand identity.