HOW VIDEOS CAN IMPROVE YOUR OVERALL SEO STRATEGY
Google boasts 93,939 searches every second. This speaks of the huge web traffic on the platform, making it difficult for businesses to compete for the same with over 1.8 billion…
VIDEO MARKETING STRATEGIES TO EXPAND YOUR AD REACH & GROW ONLINE
Marketing professionals and experts understand that videos have become a dominant player in the marketing world. It does not show any indication that it will slow down, either. More and…
HOW TO CREATE VIDEO ADS THAT WORK FOR YOUR BUSINESS
Video ads are essential for any business. Whether you own a large company or run a start-up, people prefer watching a video about your product rather than reading a full…
TOP PPC BID MANAGEMENT TOOLS AVAILABLE ONLINE
For most marketers and advertisers looking to try out online ad campaigns for their advertising strategy, there is always an initial struggle in relation to budget allocation, campaign optimization, searching…
7 TIPS TO ENHANCE GOOGLE DISPLAY ADVERTISING CAMPAIGNS
Display advertising has been a low performing digital marketing tactic as compared to other paid search campaigns. This is mainly due to the fact that most business owners do not…
INFOLINKS FOR PUBLISHERS: THE BEST ALTERNATIVE TO ADSENSE ADVERTISEMENTS
Whenever the topic of monetizing a blog comes up, Google AdSense is the name that comes to our mind. But, there are many other platforms through which one can earn…
BEST ONLINE PROGRAMMATIC ADVERTISING TOOLS AVAILABLE
The digital age today has resulted in the advent of new technology that is getting more and more digitized by the day. With the introduction of such tools, advertisers and…
ADS.TXT: IMPLEMENTATION AND IMPORTANCE FOR PUBLISHERS
Digital media advertising has attracted spammers who are using fraudulent ads to gain revenue. Fraud ads have been a constant problem for digital advertising and costs the industry billions of…
THE BENEFITS AND LIMITATIONS OF APPOINTING SMALL AD AGENCIES
Are you thinking about appointing small ad agencies but are doubtful about their efficiency and skill? Like any other kind of agency in the world, there are advantages of small…
A LOOK INSIDE THE PRINCIPLES OF AN INTEGRATED MARKETING AGENCY
We do have a basic idea of the functioning style of top advertising agencies, at least the traditional ones, but what about integrated marketing agencies which have exploded on the…