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  • Post last modified:August 28, 2020
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What are the top traits of an ad agency owner? Who is eligible to win an ad agency and on what basis? There is a specific set of qualities of an advertising agency leader that need to be preached and practiced. To know the managerial skills required to run an ad agency, keep reading.

Apart from having an ocean of marketing experience and adequate intelligence and intellect, there are some basic traits of an ad agency owner that cannot be ignored. Most of the times the ad agency oweners are also the chief executive officers or hold crucial management positions. Hence an advertising agency owner should have good leadership qualities. Be it a creative agency or a digital agency, an advertising CEO should be a trendsetter and globally-aware. Not everyone is set out to become an advertising agency owner. Here are some of the most important qualities of an advertising agency leader. 

Use creative concepts- clean graffiti

1. Observant

One of the top traits of an ad agency owner is being observant. He/ she must be vigilant at all times. If there are any discrepancies, the leader must be the first person to notice it. This ensures the smooth working of the agency. It ensures a clean and an organized workplace. This also helps with the company’s networking skills as it ensures that the CEO is good at reading people. Being an observer helps in problem-solving and has a lot to do with being detail-oriented. 

Freelance graphic designers vs graphic designer agencies Communication

2. Adaptability in communication

Advertising is a field that is susceptible to change. So, it is no surprise that one of the traits of an ad agency owner would involve in him/ her being adaptable in terms of communication. He/ she should adapt to not just the changing world of marketing, but also with every new person he meets. All good CEOs are not just visionaries, but unmatched communicators. A lot of it involves understanding what the clients want, alongside what the employees are trying to convey. This ensures efficiency in networking skills. It makes the leader look approachable and understanding. Know more about how to maintain work efficiency: TIPS TO ENSURE DEADLINE SUCCESS WHILE MAINTAINING EFFICIENCY.

The Contract-Signing

3. Problem-solver

Problem-solving is a part of the managerial skills required to run an ad agency. The field of advertising comes with its unique areas of challenge and solving the problems is crucial. The staff usually look at the leader when it comes to any kind of crisis. A leader must have the intelligence, presence of mind and experience to solve any kind of crisis. The employees should be able to depend on him/ her for any kind of problem-solving assistance. Know what skills are required to secure the top managerial position in India in our blog: SKILLS NEEDED TO SECURE TOP MANAGERIAL POSITION IN INDIA.

Always keen for analysis

4. Experienced and Knowledgeable

One of the key traits of an ad agency owner involves experience and knowledge. These two qualities complement each other. They are interdependent and must-needed qualities of an advertising agency leader. Knowledge does not always concern to the textbook material. It has to be imbibed from experience. While degrees and certificates are important to prove one’s academic authenticity, experience in the field of marketing is crucial for becoming a successful leader. After all, CEOs are not made overnight. Read and know how you can become a successful person in life in our blog: 5 BEST STRATEGIES TO BECOME SUCCESSFUL IN LIFE.

Scribbling everywhere

5. Good Decision-maker

A leader faces a new challenge at every point in his/ her journey. People look up to him/ her to make decisions on the most serious of matters. One of the qualities of an advertising agency leader includes decision-making abilities. He/ she should have the courage and conviction to make decisions without much second-guessing. Self-confidence can be a key factor when it comes to decision-making. Snap judgments should be avoided. Every decision should be weighed in with logic, researched, and analyzed before finalizing.

6. Multi-taskers

CEOs usually have a lot of responsibility, when it comes to running an ad agency, especially when it is a small startup. One of the crucial managerial skills required to run an advertising agency is the question of multi-taking. A lot of people may depend on him/ her for various purposes. It is his/ her responsibility to remain attainable and available for everyone at all times. It is all about striking a balance between guiding employees and managing clients.

If you want to own an advertising agency of your own, the points stating the traits of an ad agency owner above, can serve as guidelines for you to excel in your job. If you want to hire an ad agency, be sure to look out for these managerial skills required to run an ad agency in the leader of the agency. They cannot lack any of these traits. After all, a company is a reflection of its leader. 


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.