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  • Post last modified:October 15, 2021
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Product selling techniques symbolize effectiveness of a sale. A customer judges the entire process of selling on the basis of techniques used. A good product selling technique enables you to present a product properly. Therefore, one must put an adequate amount of focus on the techniques to sell a product. This article proposes a guide of techniques to sell a product.

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Selling techniques are the methods used to sell a product. Effectiveness of the sales person depends upon selling techniques used by him. An ideal technique for selling a product is necessary for revenue generation. Following is a guide to ‘how to sell a product’:

 one of the most important techniques to sell a product: value of money

1. Give customers what they’re looking for: value for money 

The secret behind customer satisfaction is rendering the customer value for their money. The entire process of selling should add up to the customer’s experience in a positive way. A customer will expect a higher value for the product with its high price. Analyse all the changes in trends to give the customer what he is looking for. Therefore, provide a qualitative product along with an appropriate pricing.

 one of the most important techniques to sell a product

2. Your job is to convince 

Clarity on your end plays a very important role in respect of convincing the customers. Alongside, you should put light on the uniqueness of your product. This will create a different image of your product in the customer’s mind. Present the benefits in front of the customers in an authentic and credible manner. Good presentation and communication skills are among the most important techniques to sell a product.

 a key role in the techniques to sell a product

3. Offer convenience and exclusivity

In majority of the cases, a customer will only undertake a sale if convenience is offered alongside the product. Every customer must feel special by being dealt with in an exclusive approach from your end. For example, flexibility in payment options must be offered, like EMI options. This will enhance the level of convenience offered in the process of ‘how to sell a product’. You should have the power to modify the products according to every individual’s need. Both convenience and exclusivity play a key role in the techniques to sell a product.

one of the most productive techniques to sell a product

4. Give them a convincing experience before buying

Let the customer experience what’s it like to experience the product. This will increase the chances of a sale. When the customer knows exactly what he is buying, it will be easier to convince him for a sale. An effective sales pitch comprises of things like free trial and free samples for the customers. It is one of the most productive techniques to sell a product.

 A prerequisite of an effective sales pitch is working according to the buyer’s mindset.

5. Work according to the buyer’s mind makeup 

You should understand the buyer’s psychology. The mindset of a buyer will give you an adequate understanding of his needs. You should communicate with the buyer according to what is in his mind. A prerequisite of an effective sales pitch works according to the buyer’s mindset.

All the above points serve as a guide to the question ‘how to sell a product’. The techniques used in the process of implementation of any sales is very significant. They are the determining factors of the success of a sales strategy. Therefore, you must incorporate all the above points in your techniques of selling the product with a tactical approach.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.