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  • Post last modified:April 1, 2021
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Are you looking for the top ways to advertise for business? It is hard to pick out the best advertising strategies followed by agencies these days, since people have managed to come up with so many tactics and strategies. To help you navigate the advertising world, we have made a list of the best most effective marketing strategies of good advertising agencies.

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To gain success and have more customers, a business needs to be promoted and marketed using the best advertising strategies followed by agencies. With the advent of the internet, the methods of marketing and promotion have increased threefold. It is no longer as easy as it was back in the day. There is traditional marketing, search engine marketing, guerrilla marketing and so may other ways. We have made a list of the top ten ways to advertise for business so that you can try them out to see which strategy fits your business the best.

1. Online Directories

In this day and age, online directories have replaced the yellow pages. The most popular ones include Google MyBusiness, Bing, Yahoo and Yelp. One of the top ways to advertise for business is to list your business in these directories. This is very useful in the case of small business enterprises looking for local customers. You need to make sure that all the details listed in the directory are correct and functional.

2. Online Reviews: One of the top ways to advertise for business

One of the most effective marketing strategies of good advertising agencies are online reviews on the company’s review pages. Favorable testimonials go a long way as it leads people to build trust in your brand and company. You can use website like Google MyBusiness and Yelp to post these reviews. They have a lot of search engine traffic and they eliminate fake reviews.

Direct Mail

3. Direct Mail

Moving on from the digital media, a good advertising strategy is to mail your customers directly. You can send them vouchers, letters, brochures and free samples. It however, requires a significant budget to achieve an operation like that. Average response rates are around 1%. As a part of your strategy, you need to select your target customers and decide the best form of direct mail which can be letters, brochures or other forms. Here are the STEPS TO IDENTIFY THE TARGET AUDIENCE: KNOW WHAT IS MARKET for you to reach out to them and retain them.

Partnerships- top ways to advertise for business

4. Partnerships with other businesses

It is always wise to partner-up with non-competitive businesses. It can be a great strategy to increase your clientele. It results in establishing a good network between similar businesses. It leads to you both cross-promoting each other’s product/ services by emails, coupons and flyers. For example, a Saree designing company can partner up with a jewellery brand in order to promote each other’s products without losing any clientele.


5. Events: One of the top ways to attract customers

Organizing events is one of the top ways to advertise for business. The events can vary in sizes and intensities. They can range from big trade shows attracting thousands of investors to small company demonstrations for local customers. Here are the 10 SUCCESSFUL METHODS TO GET AUDIENCE FOR EVENTS and establish connections with your target market.  Depending on your business and its rate of growth, you can choose to organize an event. It is a great way to make connections in the business world and propel your company’s prospects. You may also like to read our blog on 5 ULTIMATE MARKETING TECHNIQUES FOR GROWING A BUSINESS.

Search Engine Optimization

6. Search Engine Optimization

One of the best advertising strategies followed by agencies is search engine optimization. Search Engine Optimization is a technique for optimizing the website so that it gains more visibility in the search engines and brings in search engine traffic. SEO is one of the factors that leads to the popularity of good advertisement content. All your advertisements on the digital media should be SEO optimized. If you are interested to make your website global and drive traffic from different countries, then check out the link INTERNATIONAL SEO: HOW TO EXPAND TO AN INTERNATIONAL AUDIENCE. But no matter how effectively the SEO techniques are used, if the ad quality is not good, it would not lead to success.

Can out stand others in the job market, - top ways to advertise

7. A good business website is the best way to advertise your business

In order for your business to thrive, you need to adopt a professional look for your website. It is one of the top ways to advertise for business. Follow this guide for DESIGNING A WEBSITE- TOP 6 WEBSITE DESIGN PLATFORMS FOR BEGINNERS to increase the number of customers for your business online. A well-designed website carries the look and feel of your business. A designer uses colors, images and layouts to best fit your website. Your search engine traffic and the success of your business depends on how your website presents your product.


8. Online advertising: Another top way to advertise a business

As a part of your marketing strategy, you can opt for paid banner ads on websites like Yahoo. Otherwise, you can advertise with websites who partner with Google to allow Google to place ads on their sites. Search advertising is also an option where you can pay to have Google show up your advertisement when you have used the correct keyword. Here is A COMPLETE GUIDE ABOUT THE ADVERTISING BUSINESS to understand different strategies of advertisement.

Social media: Popular element in small business advertising 

9. Social media: A popular way to advertise your business

Social media is a big part of our lives. It is only natural that social media would be a vital tool to promote and advertise your product. We have listed all the qualities for you TO CHOOSE THE RIGHT SOCIAL MEDIA MARKETING AGENCY for attracting customers. Social media is one of the best advertising strategies followed by agencies. It is an easy means to get in touch with the customers. If you work with the wrong social media marketing agency, you may become stagnant in your growth. It could lose you opportunities. To make your business a success, you must make use of social media to the fullest. The most common ones include Facebook, Twitter, Pinterest, LinkedIn and Reddit.

Public Relations

10. Public Relations: A result-driven way to advertise a business

Promotions via public relations is one of the top ways to advertise a business. However it is not for small businesses, it is only meant for big enterprises. You can hire a firm or pay to publish your own press releases or you can contact an existing journalistic enterprise to focus on your work. If you have a small budget you can get own press releases published on your website. These releases may get picked up by well-known journalistic companies and bring you more customers and more revenue.

You, as an entrepreneur, can try out all these ideas which are considered the best advertising strategies followed by agencies. However, do not get wrapped up in the advertising so much so that you forget your product. Even if your advertising strategies are effective, you would earn a bad reputation if your product is not good. Therefore, it is vital that you work on your product as well as your promotions.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.