//DIRECT RESPONSE ADVERTISING: HOW IT’S USED BY ADVERTISING AGENCIES

DIRECT RESPONSE ADVERTISING: HOW IT’S USED BY ADVERTISING AGENCIES

Do you have questions like what is direct response advertising? A lot of people are unsure if you should use direct response advertising agencies. If direct response is done in the right way, it can bring amazing results. In case you are marketing for results in business, direct response might be the way to success. Getting training in the field of marketing also gets vital for any amateur. For that, read this blog which provides A BRIEF GUIDE FOR QUICK MARKETING TRAINING.

Direct response advertising agencies use marketing tactics that bring out a specific type of response from a consumer’s direct reaction to the product. It involves direct interaction with consumers individually, for immediate feedback and response. An infomercial on television is an example of what direct response advertising is. Infomercials are directed to gain direct feedback from the consumers when a home shopping experts demonstrate the usefulness of a product. Here are a few things you should keep in mind if you plan to use direct response advertising in your marketing schemes.

Introduction Direct response advertising: how it is used by advertising agencies

Direct Response Advertising: Introduction

When it comes to direct response advertising agencies, it is a great way to introduce your product to the market, especially if it’s a new brand. It is a great way of proving the worthiness of the brand. Advertising can be educative, informative and inviting. It can greatly increase sales by ensuring awareness among the consumers.


Target Audience  Direct response advertising: how it is used by advertising agencies

Direct response advertising involves identifying the target audience

Before you try direct response marketing for results in business, make a list of your target audience. Reach out to the right people or you will just be wasting your resources. This involves a lot of research work, analyzing work and planning. In order to identify your target audience, click on the link STEPS TO IDENTIFY THE TARGET AUDIENCE: KNOW WHAT IS MARKET. For example, if you own a diesel car company, make a list of all diesel car owners and send them letters concerning the benefits of diesel over petrol.


Sell high-priced equipments by mail

 

Sell high-priced equipment by mail

These days, with the advent of cashless payment methods, you can sell high-priced items such as television sets, computers and even furniture via mail. THE IMPORTANT TOOLS OF E-MAIL MARKETING must be known to sell such equipment. People are adapt with the use of credit cards and other online payment methods. It is a great way to decipher what direct response advertising is all about.


Challenge beliefs  Direct response advertising: how it is used by advertising agencies

Challenge beliefs

You should always challenge recognized beliefs when you are marketing for results in a business. Learn the ULTIMATE MARKETING TECHNIQUES FOR GROWING A BUSINESS. You must try them out to see what works best for your client. Here are a few examples of beliefs that should be nipped because of proven trials:  

  • A handwritten letter generates a more intense response than a computer generated mail
  • On-page coupon envelopes work better than expensive reprint inserts
  • A well-written letter is more response generating than a brochure

Use Long Copy  Direct response advertising: how it is used by advertising agencies

Use a Long Copy

It has been proven that long copies are more effective than short copies, when it comes to direct response advertising agencies. It should be as detail oriented as possible, because people value facts and figures. Generalizations written in a flowery language would not help convince customers.


Position your offer

Direct Response Advertising: Position your offer

It is vital to know where your company’s position is when you are marketing for results in business via direct response. Make out your offer/ product to be the leading one in order to double your response. Be honest about the offer and how worthy it is. Go through the link HOW TO INCREASE THE SALES: THE ANSWER TO THE MOST SOUGHT OUT QUESTION to understand how to increase sales of your products.


Demonstrate Direct response advertising: how it is used by advertising agencies

Direct Response Advertising: Demonstrate

It is vital that you demonstrate your product/ services when it comes to direct response advertising agencies. People love a good demo, as it is a first hand testimonial to prove the product’s usefulness. People want to know how a product works. Infomercials are great when it comes to these kind of demonstrations. Check out the following infomercials made by us for our clients.


Engage Customers  Direct response advertising: how it is used by advertising agencies

Engage Customers

When it comes to informing people about a product or service, do not sound condescending. Talk to them like you would with a friend. Learn the art of HOW TO ATTRACT NEW CUSTOMERS. Use quizzes and supply trivia information to keep your audience engaged and fascinated.


The ‘close’   Direct response advertising: how it is used by advertising agencies

Direct Response Advertising: The ‘close’

How you close your ad is crucial when it comes to convincing your audience about the product and marketing for results in business. In case of coupons, people forget to claim them quite. It is your job to convince them to tear out the coupon and use it.


The position of your ad Direct response advertising: how it is used by advertising agencies

Direct Response Advertising: The position of your ad

The exact place where you choose to print your ad in the newspaper can impact sales very greatly. A top direct response advertising agency knows exactly how to utilize the ad budget effectively and combine the cheap and expensive ad channels in the strategy. They focus on displaying ads at unusual places that are innovative and entertaining.

In case of direct response advertising agencies, research has shown that the last page of the publication is the most beneficial when it comes to people noticing the ad compared to the inside pages. 


List Segmentation

Direct Response Advertising: List Segmentation

List segmentation allows you to send the right direct response mail to the targeted at the ideal time. Use both demographic and psychological factors to get in touch with the right people. Use zip codes, consumer criteria grids and other resources to get your list segmentation right. Use the help of technology and sophisticated segmentation procedures to get the job done.


Pretest   Direct response advertising: how it is used by advertising agencies

Pretest: Conducted by direct response advertising agency

As a direct response advertising agency, keep a pretest method ready before you publish your ad. Keep a rank copy to rank the work’s effectiveness. This will lead you to save both money and time.


Work offshore

Direct Response Advertising: Work offshore

If your direct response methods work in your own country, chances are that they will also work offshore. Therefore, if you get a chance, try out these methods with foreign clients. Click here to see HOW TO GET CLIENTS FROM THE USA MARKET to increase your market with foreign clients.


Coupon Response  Direct response advertising: how it is used by advertising agencies

Coupon Response

It has been noticed by Claude Hopkins in “Scientific Advertising” that coupons work the best when it comes to marketing for results in business via direct advertising. It initiates the most effective feedback. It will help you to calculate what every dollar invested in the business is amounting to.

As a direct response advertising agency, you would want to expect clear goal statements that achieve anticipated sales. Delivery, tracking and analytics software and techniques are the facets that need to work together for a successful ad campaign. They are the factors that ensure solid results on the part of the advertising company.

Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts.