• Post author:
  • Post category:AGENCIES
  • Post last modified:May 21, 2020
  • Reading time:4 mins read

If you are a business-owner, it is vital for you to have a thorough knowledge of government laws related to agencies that protect consumers. If you are not acquainted with these Indian laws governing marketing agencies, you may experience legal suits from consumers. In this post we have included some government laws for consumer protection from an ad agencies in order to help you navigate the market better. 

Ad agencies that protect consumers keep consumer protection laws in mind while forming ad campaigns and promotions. Any violation of these laws results in legal suits from the customers. The goodwill and reputation of your company is directly dependent on how well you follow these Indian laws governing marketing agencies. Initially, they were created to protect customers from scamming companies but, with time, they have evolved to ensure the quality of the product/ service that is purchased. Here are some of the most important government laws for consumer protection from an ad agency. Also have a look at PRIVACY POLICY AGREEMENTS OF AN ADVERTISING COMPANY.

Keep your Offers Simplified

The Consumer Protection Act, 1986

  • The Consumer Protection Act, 1986 is one of the first cornerstones when it comes to consumers in India. It has been a progressive and comprehensive law. It is regulated on all kinds of products and services.
  • According to this Indian law governing marketing agencies, a consumer is entitled to safety, information, choice, representation, and redressal of any goods or service. It also promotes consumer education.
  • It offers quick compensation to the consumer whenever required. A dissatisfied consumer can seek redressal against any defect in the goods purchased or deficiencies in services availed. According to the agencies that protect consumers, it is made to provide compensation to a customer for being a victim of a company’s unfair trade practices.

Untidiness

The Bureau of Indian Standard Act, 2016

This Indian law governing marketing agencies aims at establishing voluntary standards when it comes to the nature of products manufactured by a company. It establishes a compulsory need of certification. Such certification is required to ensure that the article, process or service is safe when it comes to health, safety, environment, prevention of deceptive practices, security etc. It includes a number of conformity assessment schemes for companies. It is controlled by the Central Government.


The Essential Commodities Act, 1955

The Essential Commodities Act, 1955

According to agencies that protect consumers, this Indian law governing marketing agencies is in charge of regulating the prices, production, supply, distribution etc. of essential commodities. It ensures equitable distribution and easy availability of products at fair prices. It is controlled by both the Central Government and the State Governments. While buying essential commodities, this law protects the interest of consumers such as farmers, general population and the families below the poverty line.


The Food Safety and Standards Act, 2006

The Food Safety and Standards Act, 2006

This Indian law governing marketing agencies regulates the manufacturing, storage, distribution, sale and import of edible items. Its aim is to ensure safe and wholesome food for human consumption. It lays down scientific methods and standards for judging the quality of food items. It is operated under the Food Safety and Standards Rules, 2011. The food items manufactures are subjected to Scientific Panels and the Scientific Committee of the FSSAI before ensuring the green light from the topmost authority.


The Drugs and Cosmetics Act, 1940

The Drugs and Cosmetics Act, 1940

When it comes to important government laws for consumer protection, this law is one of the most widely used Act. It regulates the import, manufacture and distribution of cosmetic-related chemicals in India. Its main objective is to ensure that the drugs and cosmetics manufactured by Indian companies are safe, effective and measure up to state quality standards. It targets ‘misbranding’ which is basically a false claim regarding a cosmetic/ drug to have properties that it actually does not possess. It looks out for fake and adulterated drugs.

When you are an entrepreneur, it is your responsibility to follow these government laws related to agencies that protect consumers. You may face legal suits if you violate them. The government can seize your business and suspend manufacturing of your product/ services. Every advertising and marketing agency knows these laws and are willing to advise you on it. If your product quality is subpar, it reflects badly on the ad agency representing your company. Just like being aware of privacy policies is necessary, it is vital to be aware of the AGENCY BY RATIFICATION: ITS LAWS AND EFFECTS as well.

UNI SQUARE CONCEPTS

Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.

Leave a Reply

four × two =