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  • Post last modified:October 15, 2021
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What is crowdsourcing? How does crowdsourcing work? As a business owner who is bent on marketing his product, you must know about the process of crowdsourcing by best advertising agencies. There are advantages as well as disadvantages of crowdsourcing. We have made a list of all the positive and negative aspects of a marketing plan for crowdsourcing.

The term ‘crowdsourcing’ by best advertising agencies is used for tasks and projects that are assigned to a group or ‘crowd’ of people. As opposed to ‘outsourcing’, crowdsourcing involves a whole body of people instead of just one person. Using the qualities of group intelligence, the ad agencies gain precious resources and commodities at a low cost. The things that can be purchased by crowdsourcing include stock photography, product and/ or improvement ideas, feedback, logos and branding, complaint resolution, etc. Read our blog LEARN PROFESSIONAL LOGO DESIGNING FOR BUSINESS IN THESE FIVE EASY STEPS to know more about interesting logo design techniques. To know the the advantages of crowdsourcing as well as disadvantages, keep reading.


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1. Cost-effective

One of the vital advantages of crowdsourcing is that it costs way less than opening an actual body or department within the ad agency. It also takes up less time to make a marketing plan for crowdsourcing. For companies starting out in the business, it is a very good means to get quality work. By this process they save a huge chunk of their revenue. Learn more in our blog AD AGENCY SPEND REQUIREMENT: HOW MUCH SHOULD YOU SPEND to gain information about spending the right amount.

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2. Choices

When it comes to crowdsourcing by best advertising agencies, it is the talent who is out to seek you. There is a lot of competition among crowdsourcing teams so ad agencies get a lot of choices when it comes to hiring one. They choose individuals who are the best fit for them.


3. Brand Loyalty

Crowdsourcing enables customers to show brand loyalty towards your brand. It engages and excites your customers. The marketing plan for crowdsourcing depends on things like thorough exclusive product information, special discounts, early-bird sale access, etc. Our blog BUILD AN EFFECTIVE BRAND STRATEGY- A STEP BY STEP GUIDE serves as a perfect guide for building an effective brand strategy.

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4. Training

Crowdsourcing individuals involves little or no training, which serves as one of the advantages of crowdsourcing. Crowdsourced members need not be trained or instructed for their tasks. Further, they need not be retained after the project end date, or be provided with work benefits and severance pay. Learn more in our blog A BRIEF GUIDE FOR QUICK MARKETING TRAINING to know about the steps for effective marketing training.


The Contract-Signing

1. Ownership Issues

When it comes to how does crowdsourcing work, crowdsourcing members provide the ad agency owners with a statement of purpose citing the soliciting business owning the proposed ideas, products and other collateral. Sometimes, the crowdsourcing members might sue the ad agencies for misusing their intellectual property- their ideas and products.

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2. Inefficient Members

When it comes to crowdsourcing by best advertising agencies, one or two members might be found to be unproductive and inefficient. This is inevitable. Because crowdsourcing members are not like regular employees, ad agencies cannot fire them. This involves in carrying a significant amount of dead weight. Our blog STRATEGIES TO ESTABLISH AN EFFECTIVE FEEDBACK MECHANISM AT WORK can be a good read to help you overcome problems related to inefficiency management.

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3. Bad Reputation

If some of the crowdsourcing members hold a grudge against the ad agency or your company, they may post negative reviews on social media. Unlike regular employees, they do not have to worry about maintaining a good relationship with the company at large. This involves in loss of potential customers. Read our blog PUBLIC RELATIONS- AN INTEGRAL PART OF MARKETING to learn about ways to deal with a PR crisis.

To conclude, crowdsourcing by best advertising agencies saves time and other resources. They simultaneously also bring in significant consumers and brand awareness. When it comes to e-commerce businesses, the marketing plan for crowdsourcing is used for generating ideas and deducing the ones that have merit. It can be used to locate what your customers want from your business. The benefits of such an approach come at a low cost. Learn more at A BEGINNERS GUIDE ON HOW TO ATTRACT NEW CUSTOMERS TO BUSINESS to gain insights about attracting customers to your business.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.