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  • Post category:AGENCIES
  • Post last modified:April 20, 2020
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Do you have questions like: how is reputation management done by good agencies? Reputation management by marketing companies is essential in today’s age of digital media. If a brand does not have good reputation in the digital world, it would not ensure its success and survival. If you want to know what is reputation management and how it’s done, keep reading.

The internet is not a forgiving place. With today’s tech-savvy audience, the insurance of good reputation management by marketing companies has become primal. The Search Engines pick up on this reputation and place your brands accordingly. Social Media is a tool that can be used for the maintenance of good reputation. When it comes to the question of how is reputation management done by good agencies, keep reading to know the tactics.

reputation management by marketing companies

1. Website Optimization

Your webpage is vital when it comes to reputation management by marketing companies. SEO strategies are applied on webpages in order to optimize the company websites. Your web page structure should give organized information that enables visitors to navigate with the ease of appropriate links containing your brand’s keywords. Your website is the face of your whole company, so this is where reputation management begins. It is essential to make sure that it does not have any typos or grammatical errors. The structure should contain:

  • About Page
  • Contact Page
  • Media Page
  • Social Media Page

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2. Business Listings

When it comes to location-based business searches, business listings are vital. When it comes to the question of what is reputation management, it includes businesses connecting with customers dynamically across the web business listing sites. It is one of the basic step while performing local SEO. Read our blog on HOW TO BOOST LOCAL SEO: A FEW SIMPLE STEPS & check out the other aspects. The comments and reviews placed over there are vital to ensure your survival in the business. In this day and age, online directories have replaced the yellow pages. The most popular ones include Google My Business and Yelp.

One of the strategies to ensure proper online business reputation management is to list your business in these directories. Apart from simply listing the business on such websites, agencies also ensure that the listing has good reviews and the negative reviews are taken care of in the proper manner.

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3. Social Media Platforms

Bustling social accounts for your company are vital for reputation management by marketing companies. Social media is a big part of our lives. Social media marketing campaigns are crucial for a company to achieve its highest-level goals. It can be done by a social media marketing company or by a social media executive depending on the size of the company.

Agencies monitor the comments and messages on the social profiles of the business, on a regular basis. They ensure that all the comments and messages are replied to with relevant details. The best mediums for social media include:

  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • Slide Share
  • YouTube

reputation management by marketing companies, people sitting around the table

4. Press Release Distribution

Press Releases were initially held by journalists and mass media. When it comes to the question of how is reputation management done by good agencies, digital media press releases are mainly written to inform customers about a new product or the recent updates in the old products. It is an integral part of reputation management by marketing companies. Press Release Writing requires SEO tactics to ensure that the work will appear at the beginning of the search results. As an entrepreneur, you can address any negative remarks or reputations regarding your company in the press release. The objective of press releases is to include positive newsworthy mentions of your brand and brand keywords.

reputation management by marketing companies, working on laptop

5. Back links

One of the means of recovering from bad reputations and your positive brand mention is to use the means of back links in reputation management by marketing companies. It is done by building links from high-authority third-party website mentions. It involves blogging or article-writing about your latest news or milestones. Email lists are helpful in sustaining back links. It results in good ranking in search engines. The highlighting of back links with good positive information in the search results, also helps in over shadowing and false or negative information that might be coming up in the SERPs.

So at the end of the day, what is reputation management? It merely involves the continuance of your good reputation, the elimination of any bad reputation and brand awareness. Brand reputation management includes a certain level of personal interaction between the brand and the customer involved. Your product might be good but it’s important to get the word out there. Reputation management is what transforms small businesses into wholesome brands.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.