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  • Post last modified:October 15, 2021
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Are you looking forward to open an advertising firm? In order to start up an advertising business, there are a few essential questions you need to ask yourself. It is not easy to open an advertising business, considering the huge amount of funds require and severe competition. In case you are curious about how to run an ad agency, keep reading. Also, read our blog on A COMPLETE GUIDE ABOUT THE ADVERTISING BUSINESS to know about the process involved in advertising business

An ad agency is a huge commitment. In order to ensure that you are capable of opening an advertising firm, there are a few checklists you need to sign. As a beginner, you need to answer the question as to how to run an ad agency? After starting up an advertising business, you will have to manage many departments and employees. With the advent of the internet, you have an additional online presence that needs to be maintained. We have made a list of questions you will need to ask before you decide to open an advertising firm. 

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Do you have the courage and conviction to start up an advertising business?

When you own a startup ad agency, you do not have a specified core function. Your job profile may shift from accounts receivable to sales and business development to customer service to publicity. There are going to be a whirlwind of responsibilities coming your way. Can you deal with them? You need to know the roles and responsibilities in ad agencies and network with fellow entrepreneurs


Can you set your services correctly?

When you open an advertising firm, you have to take into account the industry and your competitors in order to design services and set prices. You have to put a lot of thought and research into this. PR organizations can help you out by providing useful information about the industry and the way it works. You have to keep track of what your competitors are charging for their services.

Do you have the necessary contacts?

When it comes to the question as to how to run an ad agency, you need to have specific contacts with agencies and people who will have your back. It is vital for your PR relations. Usually, when companies start out they need an efficient and reliable graphic designer and developer for branding purposes. They also require an accountant to help navigate the legal criteria, and a small group of skilled mentors. Check our blog on INNOVATIVE RECRUITMENT IDEAS TO FIND THE RIGHT TALENT as it will help you in hiring employees.

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What makes your company different?

When you open an advertising firm, you must ask yourself: what separates me from the competition? What is your specialty? Is your company unique? Once you figure out the answer to these question, you need your PR team to send it out into the world. 

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Are you good at decision-making?

When you start up an advertising business, you need to have an answer to the question: can you function as a one-person team? The decisions mostly revolve around taking up new clients, hiring contractors for support, travelling at the moment’s notice for media trips and client visits. You will also be required to decide about employing interns, managing professional contacts and so on. You need to trust yourself and your decisions. Our blog on INTEGRAL WAYS TO STRENGTHEN YOUR DECISION MAKING ABILITY will help you in this regard.

No matter what you decide to do, make sure that you stick to your commitment. There are a millions of tips and criteria all over the internet when it comes to open an advertising firm. You need to explore them in order to see what works best for you as an ad agency owner. 


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.