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  • Post last modified:April 12, 2021
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A lot of people don’t exactly know what is UI. What is UI? What is the role of a good user interface in marketing? If you own a marketing agency, it is vital that you know all about User Interface. We have noted the importance of an effective user interface for marketing agencies so that you excel at your strategies and understand what is UI.

Everyone relies on mobiles to navigate the digital world these days. When considering your company’s webpage and other content, some digital agencies forget to make them mobile-friendly. It might lead you to lose significant traffic. You miss out on the chance to connect with a wide body of people and hence, lose the potential audience. This is where the role of a good user interface in marketing comes in as it should be navigable in every kind of device. This improves the User Experience and increases the ease of work. An interface, in simple words, is a chain of screens, pages, buttons, forms and any other visual elements in an app, that interacts with the user. Here are some of the reasons stating the importance of an effective user interface for marketing agencies.

Run periodic audits

1. Bringing in Traffic

A good User Interface is organic in bringing in traffic. When it comes to the role of a good user interface in marketing, it is vital that you develop an intelligent UI for your company website/ app. It is the development firm that people turn to when trying to develop an innovative and artistic UI. If your mobile app or website is difficult to navigate and poorly designed, it would repel traffic and have users form a bad impression. If you want to know the reason behind the loss in traffic on a website, read our blog: SUDDEN WEBSITE TRAFFIC LOSS REASONS: THINGS TO CHECK.

2. Visual Appeal

The role of a good user interface in marketing lies in the visual appeal. Every color, scheme, layout, graphics, tab and button placement, typography usage and white space should be carefully thought out and implemented. It should communicate everything about the company to the user. The website should be mobile-friendly and the images and video thumbnails should be compressed to limit the size. If the user has to make an account on the website, the process should be short and easy. A UI developer should do everything possible to make the site more accessible and functional. Also know about the importance of info graphics on our blog: IMPORTANCE OF CREATING INFO GRAPHICS IN DIGITAL MARKETING.


3. Content

The role of a good user interface in marketing lies in the fact that it represents your content in the best light. It helps you gain traffic and readers. Without good representation, people would not be interested in your content even if it is extremely well-written. It intensifies the effect of already well-written content.

4. Form and Functionality

The importance of an effective user interface for marketing agencies lies in providing form and functionality to your web content. It is not just about choosing the right color scheme and endowing the site with speed. The functionality and usability of mobile apps are responsible for the long term success of your ventures. Functionality is derived from a good UI and is vital in providing exemplary user experience.

In this day and age, the role of a good user interface in marketing gained much prominence when it comes to advertising. These days, advertising and marketing campaigns take up a significant chunk of your advertising budget. Therefore, it is important to make sure that your interface is ample. You must get your money’s worth. 


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.