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  • Post last modified:June 7, 2020
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Planning to start a business? Building a whole new business is a challenging task. You have to take into consideration a lot of things before you plan to create your startup. A lot of startups enter the market with the view of expanding and reaching out to people. Many fail indeed! In this blog, we focus on the key fundamentals for starting up a business.

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There are some basic things that you have to keep in mind before entering the market. Launching a new business requires manpower, resources and money for sure. To make your brain child sustain the the dynamic business environment, you need to concentrate more on the objectives of your business. Here are the fundamentals for starting up a business:

Know what you want to create

1. Know what you want to create

Be very clear about what service, you want to give to the people. At the initial stage, you will need to sort out how exactly you want to see your company in the market. You also need to find out the right audience for your business and where you want to launch. This blog will guide you with the STEPS TO IDENTIFY THE TARGET AUDIENCE: KNOW WHAT IS MARKET.

Launching a new company is not an easy task. You need to explore all the opportunities and then stick to a more condensed approach. Know what the market wants and create a product or service according to that. Take small steps, concentrate on one or two services or products. If you try to provide a lot of products/ services from the very beginning, you will find it difficult to manage all the departments. This is the basic fundamental for starting a business. Also, read our BEGINNER’S GUIDE ON HOW TO ATTRACT NEW CUSTOMERS TO BUSINESS.

A Great Opportunity to Learn

2. Create a service or product that people want to buy

Before building your startup, you must know if your product or service is desired by the people. If not, then all your effort will be in vain. Make a detailed market analysis to know what the people are wishing for. Take a look at the top DESIGN THINKING TOOLS TO TRANSFORM CREATIVITY INTO PRODUCTIVITY. Try to give your customer a new experience that has some substantial effect in their lives.

You might be inquisitive to look at the case study of some startups that are out there in the market. The reach of your product or service will increase if you focus on the needs of the customers. This is the essential tip to create a startup business. This is the most crucial thing, which you should keep in mind before launching a new company.

Be a part of social groups like Rotary, Lions, BNI,fundamentals for starting up a business

3. Network with influential people

The more you involve yourself with influential people, marketing the company gets easy. Check out this blog about 5 ULTIMATE MARKETING TECHNIQUES FOR GROWING A BUSINESS. Professional contacts always come handy in the time of need. This is one of the most important tips to create a startup business. All you need to do is to make use of your friends and family to reach out to those people who can get involved with your business. Besides, you can also get help in terms of monetary aspect. You have to keep in mind that people who have the experience in the market can prove to be of a great help to your business. You should consider this while launching a new startup business.

Give highest priority to customer satisfaction,fundamentals for starting up a business

4. Start small & have patience

The most important tip to create a startup business is to have patience. This is one of the most important fundamentals for staring up a business. Don’t try to capture all the market in a small span of time. Work on improving your service quality so that it becomes competent enough for the market. Commencing small is the fundamental pillar for starting a business. If you want to have a significant presence in the market, then you have to improve the services. And, this will take time. Don’t expect your reach to skyrocket in the initial days. Have a look at SMALL BUSINESS ADVERTISING: A KEY TO GROWTH AND SUCCESS. Launching a new company is a big task and taking small and careful steps will be beneficial.

These are the fundamentals for starting up a business, to succeed in today’s world. You must understand that a new business takes time to adapt to the dynamic market structure, therefore, you will face numerous challenges. Best of luck! In our next blog, we explain HOW TO ESTABLISH A B2B BUSINESS IN INDIA: THE CHECKLIST.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.